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신인예찬 국가브랜드 위원회 교육 (Final)
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신인예찬 국가브랜드 위원회 교육 (Final)

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신인예찬 국가브랜드 위원회 교육 (Final) 신인예찬 국가브랜드 위원회 교육 (Final) Presentation Transcript

  • Social Media Campaign Campaign Case Study
  • If, 외국인들에게 대한민국을 소개해야 한다면 Korea What would you explain about 2
  • Republic of Korea • History of 5,000 years • Miracle of Han River • Ranks 13 th economics • 2010 Seoul G20 Summit
  • ! 4
  • ?
  • Answer 33 rd
  • Improve Korea Brand!!
  • To improve Nation Brand
  • To improve Nation Brand 認識 (인식) 實體 (실체) Image makes cognition!
  • What is Image of Korea??
  • Samsung 2002 World Cup 88 IT Hyundai Rain
  • “Excuse me, Do you know Korea?”
  • 20
  • 21
  • - 40 DB - 150 - Page View : 36 pv - User View : 7 7 uv
  • Flickr 23
  • (2009 7 1 )
  • [ ! !]
  • campaign movie
  • 27
  • 28
  • 2009/11/3 PM 2:50 기준
  • Additionally…
  • http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=153& season=14
  • Round
  • SNS(Social Network Service) 42
  • Request For Proposal Flickr + SNS  , 43
  • Y2009 - 1 DB (over 10,000) - ( : = 7:3  4:6) - 44
  • Flickr  : ( )< ( ) - / - = & = / ( / )  : POWER OF NETWORK - - / 45
  • Y2010, , 1 st nd 2 1 ? ? 46
  • 1 1차 캠페인을 통해 수급한 컨텐츠를 소셜미디어를 통해 어떻게 확산 할 것인가? 47
  • SMEDIA OCIAL Challenge / , Korea ! 48
  • Issue & Value Korea (Context) Campaign Theme 49
  • CAMPAIGN IDEA Images Come True Scrap images of Korea! Korea that you have been dreaming of comes to be real! (Korea ! Korea !) 50
  • SNS twitter facebook & [RT] [l like it] 51
  • [RT] twitter & [I like this] Flickr Viral platform facebook Mobile App. • Korea • Flickr Twitter Bridge • Flickr , • 1 korea • Active • Tool RT 52
  • Channel Channel 1. flickr , 2. SNS Platform 1. Flickr 2. Channel 3. ( ) 1. 2. ( ) twitter - Korea / / 3. ( ) 1. 5 SNS Facebook 53
  • 55
  • 56
  • How to make Issue twitter RT 57
  • How to make Issue Korea ( Following) / mention Mention Ex) 매력적인 Korea에 관심이 있는 @modernMKT님을 Images Come True 캠페인에 초대합니다! #ImagesComeTrue http://3.ly/cAa6 Mention Ex) 안녕하세요 @modernMKT님 캠페인에 참여해주셔서 감사합니다 캠페인 사이트에서 당신의 순위를 확인하세요 http://3.ly/cAa6 58
  • & 1 Mini IDEA Battle
  • Topic of IDEA Battle  RT !  [RT] ?  10 / ! 선발 방법 : 천계성 & 이하영 자체 심사 후 BEST IDEA 2명 선발 (본 아이디어는 실제 캠페인에 사용할 예정입니다!) 60
  • 61
  • Make your own project 62
  • Thanks @modernMKTer 63