• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Ice dec06-02-christina
 

Ice dec06-02-christina

on

  • 167 views

 

Statistics

Views

Total Views
167
Views on SlideShare
131
Embed Views
36

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 36

http://www.incu-lab.org 34
http://www.incu-labspace.org 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Ice dec06-02-christina Ice dec06-02-christina Presentation Transcript

    • viDeo iS maGic? viDeo is mAgic? Christina Lo Deputy Editor in Chief, Appledaily christina@appledaily.com http://bit.ly/2013-inculab-appledaily
    • viDeo iS maGic? We took this jump 5 years ago...
    • viDeo iS maGic? Discovery of what works best... ★ Video Curation of other news sources
    • viDeo iS maGic? Video enhance audience engagement ❖ Increase time spent on site Video homepage Article homepage
    • viDeo iS maGic? Digital traffic regains more than what print has lost Total Views (Yesterday) Today views (Till 13:10) Average Daily Unique Users (Last Month) 13 Nov 2013 Print Circulation
    • viDeo iS maGic? Digital traffic regains more than what print has lost Android iPhone
    • viDeo iS maGic? Digital traffic regains more than what print has lost ❖ Increase traffic enormously ~12M video views daily
    • viDeo iS maGic? Traffic brings REVENUE
    • viDeo iS maGic? all ❖ Sm Start … but we have a very humble start...
    • viDeo iS maGic? all ❖ Sm Start New staff at start: ❖ 6 video editors ❖ 1 animation producer Print staff: ❖ 2 - 3 reporters per news department → inhouse writers ❖ Photographer = Cameraman
    • viDeo iS maGic? all ❖ Sm Start Repackage print contents to video product ★ Focus on storytelling and Video Editing skills ★ keep video short with add music
    • viDeo iS maGic? all ❖ Sm Start Day 1 … disappointing
    • viDeo iS maGic? all ❖ Sm Start Day 7 … even worse -_-’
    • viDeo iS maGic? Discovery of what works best... ★ Exclusive news boosts up traffic enormously! Bride-to-be died during slimming surgery June 4 Top 1 video views: 39,967
    • viDeo iS maGic? Discovery of what works best... ★ Exclusive news boosts up traffic enormously! Actress gave birth to Richard Li's first son June 5 Top 1 video views: 298,820 7.5 times increase in traffic!
    • viDeo iS maGic? Discovery of what works best... ★ Exclusive news This still works now! Starbucks using public toilet water to make coffee
    • viDeo iS maGic? Discovery of what works best... ★ Positive news 18 men lift up minibus to save woman beneath
    • viDeo iS maGic? Discovery of what works best... ★ Mini feature series
    • viDeo iS maGic? Discovery of what works best... ★ Good showcase for title sponsorship
    • viDeo iS maGic? Discovery of what works best... ★ Entertainment & Sports
    • viDeo iS maGic? Discovery of what works best... ★ Science and Gadgets
    • viDeo iS maGic? Discovery of what works best... ★ Science and Gadgets Top 1 video Online only
    • viDeo iS maGic? Discovery of what works best... ★ Funny and weird news
    • viDeo iS maGic? Discovery of what works best... ★ Exclusive news ★ Positive news ★ Mini feature series ★ Entertainment & Sports ★ Science and Gadgets ★ Funny and weird news Drive both traffic & Ads revenue
    • viDeo iS maGic? Discovery of what works best... ★ Exclusive news ★ Positive news ★ Mini feature series ★ Entertainment & Sports ★ Science and Gadgets ★ Funny and weird news Building Credibility
    • viDeo iS maGic? Decentralization key digital people to lead instant news expansion in print depts increase video inventory
    • viDeo iS maGic? to from Story Channels Newspaper Portal ★ Content beyond printed newspaper Game Talkshow ★ Plan ahead ★ Build showcases Live
    • viDeo iS maGic? Editorial + BD + IT
    • Case Study - The Arctic Campaign ● Cross Platforms
    • Business Sponsorship Canon as our gear and title sponsor.
    • Case Study - The Arctic Campaign ● 5-day print coverage ● 1-month online campaign >100 video stories >10M video views >36K fb likes ● Cross Platforms
    • Visual creativity to enhance audience experience ● 6 Special arctic animal cartoons created and animated to build program identity.
    • Visual creativity to enhance audience experience ● Animations are developed into daily weather reports
    • This showcase succeeds to bring more sponsored content campaign Learn more about the arctic project : http://bit.ly/arctic-appledaily
    • viDeo iS maGic? Video Traffic 70% 30%
    • viDeo iS maGic? Key learning... Dare to make mistakes … you will discover best practices on the way :) P.S. make new mistakes... don’t repeat; could be deadly *_*
    • viDeo iS maGic? miSsion iMpOssiBle Thank you :) http://bit.ly/2013-inculab-appledaily