Webblogs als Instrument des Virtuellen Marketing English: Blogs as instruments of internet marketing

What exactly is a Blog? Wikipedia says: „ A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. ”

Wikipedia says:

„ A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in

reverse chronological order. "Blog" can

also be used as a verb, meaning to

maintain or add content to a blog. ”

Dave Winer Justin Hall

Dave Winer

Justin Hall

Blog platforms Can be hosted by dedicated blog hosting services

Can be hosted by dedicated blog hosting services

Blog platforms Can be hosted by dedicated blog hosting services or Can be run using blog software.

Can be hosted by dedicated blog hosting services

or

Can be run using blog software.

Virtual Marketing … or Internet marketing, eMarketing – it is the marketing of products or services over the Internet.

… or Internet marketing, eMarketing –

it is the marketing of products or services over the Internet.

Pay-per-click

Pay-per-click

Banners and Interactive Ads

E-mail marketing One of the most effective on-line promotion

One of the most effective on-line promotion

SEO (Search engine optimization)

B uzz marketing It has huge reliability!

It has huge reliability!

B log marketing Blog marketing is the term used to describe internet marketing via web blogs.

Blog marketing is

the term used to

describe internet

marketing via web blogs.

Thematic platforms Finance Technology Politics Media Blogs Self promotion

Finance

Technology

Politics

Media Blogs

Self promotion

Finance

Technology

Politics

Media Blogs

Self promotion

Opportunity?

Companies dealing with intelectual capital Products which are likely to be talk about Need of information about product Behave controversially Own company, freelancer Technological companies with solutions for business

Companies dealing with intelectual capital

Products which are

likely to be talk about

Need of information about product

Behave controversially

Own company, freelancer

Technological companies with solutions for business

When Not? Screws Wholesaler Furniture producer Personal Consulting, Headhunter Company

Screws Wholesaler

Furniture producer

Personal Consulting, Headhunter Company

Summary New market channels for our products and services Lowering costs of clients services PR tool Additional marketing instrument

New market channels for our products and services

Lowering costs of clients services

PR tool

Additional marketing instrument

Questions Time

www.Chumber.pl My Blog