Presentation to What is Social Media Today Book Authors by Bald Guy Studio, March 11, 2017

1. baldguystudio.com
@baldguystudio
How to Optimize Your
Website for Design, Speed
and Security
Presented to What is Social Media Today
by Chuck Moran, Chief Bald Guy
at Bald Guy Studio
Book Authors:

2. baldguystudio.com
@baldguystudio
Website Design
Why have a website at all?
your digital front door
where people naturally go to look for
you and your offerings these days
when was the last time you used the
printed Yellow Pages instead of the web
to find something?

3. baldguystudio.com
@baldguystudio
Website Design
Key points
this may be hard to swallow, but your
website isn’t about you!
who is your customer avatar?
for products and services, address pain
points or help people achieve aspirations
home page should make visitor relax

4. baldguystudio.com
@baldguystudio
Design Elements
Your home page is crucial. Use:
clean, minimalist design w/brief text
short blurbs can link to longer pages
bright colors or ones that complement
your brand or book cover
big bold type for headlines
body text should be 16 point

5. baldguystudio.com
@baldguystudio
Design Requirements
Must be responsive (reads well on all devices)
80% of internet users own a smartphone
more searches are conducted on mobile
phones than computers/tablets
pinch-and-zoom on a mobile phone is
a pain in the a$$; visitors will bail
Google punishes non-responsive sites

6. baldguystudio.com
@baldguystudio
Design Requirements
Must load quickly
we have the attention span of a goldfish
you have about 6-8 seconds to keep a
visitor on desktop and less on mobile
Google says 61% of users are unlikely to
return to a mobile site they had trouble
accessing and 40% visit a competitor’s

7. baldguystudio.com
@baldguystudio
Design Requirements
Image optimization
image file sizes must be as small as
possible without loss of quality
there are many articles and tools on the
web to help you optimize images
image filenames, titles and“alt text”all
play a part in search engine optimization

8. baldguystudio.com
@baldguystudio
Email Marketing
It’s all about your list!
your website and email list are really the
only platforms under your control
add email marketing to your social media
mix to drive traffic to your website
use MailChimp or other platform and
capture addresses on your website

9. baldguystudio.com
@baldguystudio
Maintenance & Security
Your WordPress website is under attack …
you maintain your car, right?
make it tough for bad guys to break in
are you using“admin”for your login?
make backup before updating plugins
update WP core & add security plugin
check your site several times/week

10. baldguystudio.com
@baldguystudio
Resources
Image optimization: search“optimize
wordpress images” and review plugins
Speed tests: tools.pingom.com,
gtmetrix.com and Google PageSpeed
Backup plugin: UpdraftPlus
Security: Wordfence
change that“admin”login!

11. baldguystudio.com
@baldguystudio
Resources
Me! Contact me at baldguystudio.com
bookconnectors.com: Marketing &
Publishing for Independent Authors.
We design your book cover and interior
page layout, handle the onboarding to
Kindle, create basic branding, design your
website and initiate email marketing.

12. baldguystudio.com
@baldguystudio
Thanks!
I appreciate the gift of your time.
As a bonus for attending What is Social Media
Today’s webinar, I will be happy to provide a
free 15-minute evaluation of your website.
Send an email with“Let’s do this!”in the
subject line to chuck@baldguystudio.com.