1. MILE 2: OFFER

6. You’ve Got to Give
to Get

7. You’ve Got to Give
to Get

8. You’ve Got to Give
to Get
Give
something
of value
for free in
exchange
for contact
information

10. Free Content
Options

11. Free Content
Options
Ebook/
Guide/
Report

12. Free Content
Options
Ebook/
DVD/
Guide/
Collection
Report
of Videos

13. Free Content
Options
Ebook/ CD/
DVD/ Collection
Guide/
Collection of audio
Report
of Videos files

14. Free Content
Options
Ebook/ CD/
DVD/ Free or
Guide/ Collection
Collection of audio Limited
Report Trial
of Videos files

15. Free Content
Options
Ebook/ CD/
DVD/ Free or
Guide/ Collection
Collection of audio Limited
Report Trial
of Videos files
Discount

16. Free Content
Options
Ebook/ CD/
DVD/ Free or
Guide/ Collection
Collection of audio Limited
Report Trial
of Videos files
Combinations
Discount
of all of these

18. We’re Going to
Create an Ebook

19. We’re Going to
Create an Ebook
Perceived
value

20. We’re Going to
Create an Ebook
Perceived Easy to
value deliver

22. Our Ebook Title

23. Our Ebook Title

24. Our Ebook Title
20 Things You
Absolutely
Need to Know
Before You
_____________

26. Easy to Come Up
With Content

27. Easy to Come Up
With Content

28. Easy to Come Up
With Content
Questions &
Answers

30. Your Assignment -
Part 1

31. Your Assignment -
Part 1
Complete
the
FAQ/SAQ
worksheet

32. Your Assignment -
Part 1
Complete
the What are
FAQ/SAQ FAQs and
worksheet SAQs?

33. Your Assignment -
Part 1
Frequently
Complete Asked
the Questions
What are and
FAQ/SAQ FAQs and
worksheet “Should Ask”
SAQs? Questions

35. Your Assignment -
Part 2

36. Your Assignment -
Part 2
Complete
the
Ebook Title
worksheet

38. Your Assignment -
Part 3

39. Your Assignment -
Part 3

40. Your Assignment -
Part 3
Complete
the Offer &
CTA
worksheet

42. Your Assignment -
Part 4

43. Your Assignment -
Part 4
Use the
Ebook
template &
checklist to
create your
Ebook

45. YOUR PRIZE!

46. YOUR PRIZE!

47. YOUR PRIZE!
The Psychology
of Influence
Engine
Marketing Ebook

49. You Made a
Smart Choice

50. You Made a
Smart Choice

51. You Made a
Smart Choice

52. You Made a
Smart Choice
is easy,
you can do
it and it
WORKS