1. Express Lane Program
YOUR OFFER

2. You've Got to Give to Get
Give something of value for free in
exchange for contact information

3. What is Something of Value?
Content & Inside Information

4. Free Content Options
• Ebook/Guide/Report
• DVD/Collection of videos
• CD/Collection of audio files
• Free or Limited Trial
• Discount
• Combinations of the above

5. We're Going to Create an Ebook
• Perceived value
• Easy to deliver

6. Our Ebook Title
20 Things You Absolutely Need to Know
Before You _______

7. Easy to Come Up With Content
Questions & Answers

8. You Made a Smart Choice
• Traffic Geyser is easy, you can do it and it
works

9. Your Assignment - Part 1
• Complete the FAQ/SAQ worksheet
• What are FAQs and SAQs?
• Here's an example…

10. Your Assignment - Part 2
• Complete the Ebook Title worksheet
• Here are some examples…

11. Your Assignment - Part 3
• Complete the Offer & CTA worksheet

12. Your Assignment - Part 4
• Use the Ebook template and checklist to
create your Ebook

13. Your Prize
• The Psychology of Influence Engine
Marketing Ebook

14. Case Study