This presentation was prepared by Chuck Hall, Your Marketing Exec, LLC / C Social Systems to be shared with WNY IFT on 3/27/2012. This is the intellectual property of Chuck Hall, Your Marketing Exec, LLC.
Power to the People!• What Is Social Networking?• How Do I Use It to Create Value? Remember – with Freedom Comes Responsibility
Social NetworkingWikipedia:Building online communities ofpeople who share interests and/oractivities, or who are interested inexploring the interests andactivities of others.
Social MediaWikipedia:Social media are tools for socialinteraction, using highly accessible andscalable publishing techniques.Social media uses web-based technologiesto turn communication into interactivedialogues.
Seven Social Media Platforms• Twitter• Facebook• FourSquare• YouTube• LinkedIn• Pinterest• Google+
A Statistical View• Twitter: 500 million users• Facebook: 845 million users• Foursquare: 15 million users• YouTube: 800 million users• LinkedIn: 135 million users• Pinterest: 12 million users• Google+: 90 million users
A Donut View of Social Media• Twitter: I am eating a donut.• Facebook: I like eating donuts.• FourSquare: This is where I eat donuts.• YouTube: Here’s a video of me eating donuts.• LinkedIn: My skills include donut eating.• Pinterest: My pictures and recipes for donuts.• Google+: I share my donuts with fellow geeks.
Common Aspects of Social Media• You• Others• Updates• Engagement• Relationships
Let’s Take a Closer Look at 3• LinkedIn – Your Living Resume• Facebook – Your Personal Connections/ Connections in Community (B2C)• Twitter – A Big, Nonstop Cocktail Party
LinkedIn Recommendations• Get your resume and business information up on LinkedIn and connect with people you have worked with – it adds profound credibility!• Connect/reconnect with valuable people.• Strategically engage in groups and discussions.
FaceBook Recommendations• If you have friends and family, and are community based, get on facebook personally.• Support and promote nonprofit and community organizations.• Look at other businesses and create a business page when/if you are ready to share ideas, information and conversation.
Twitter Recommendations• Create an account, including photo, profile information and a link to your website.• Begin posting items of value to others and retweeting valuable information.• Prudently follow and engage valuable people.
HOW TO GET THE BUSINESSVALUE IN SOCIAL NETWORKING
Getting the Business Benefit“Let me make this clear:there are no secrets. None.There is no new information.What it took to be successfula thousand years ago is exactlywhat it takes to be successful today.” – Larry Winget
The Business Value Fundamentals of Business Your Organization as a System People, Technology: Integrated, Productive Approach
Fundamentals of BusinessThe purpose of business is to create a customer. –Peter DruckerFive Questions: What is our mission? Who is our customer? What does the customer value? What are our results? What is our plan?
It’s the Relationship!Too often, people focus on thetechnology – the tools:LinkedIn, Facebook & Twitter. Butit’s really about how these toolshelp us form stronger relationships–More Powerful Social Networks!
Strategic Marketing Principles• Experience – What is your business? – Who are your customers? – What are your business goals?• Insight – What do you do that is special? – Who do you want as customers; who else wants them? – What makes you different?• Action – What are you going to say? – What tactics should you use? – How are you keeping score?
Your Organization as a SystemOutside Inside Public Relations Engaged Employees Marketplace Engagement Employee Engagement Public & Partners Value Value Creation Recognition Knowledge Brand Management Management Value Communication & Action Customer Relations