This is the presentation slides for our AMP Energy Campaign. Read this if you don't want to read/skim our full campaign project. …
This is the presentation slides for our AMP Energy Campaign. Read this if you don't want to read/skim our full campaign project.
MKTG 347- Advertising/Creative Marketing
Assignment: to create a 360 degree campaign for AMP Energy
See documents in SlideShare starting with MKTG 347.
To see the video it must be downloaded.
In this campaign I played the role of both the account manager and account planner at the same time. I had my hands in every single step of the project, from the research to the creative execution.
After coming up with our campaign slogan, the basic idea of using the Vitruvian Man was my idea and ended up leading our campaign in a new and innovative direction.
For the creative work, the actual drawings were done by my teammate Kyndal Teich and all the graphic designs where done by me through the use of Microsoft Office software and Paint.