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MKTG 347- Advertising/Creative Marketing
Assignment: to create a 360 degree campaign for AMP Energy
See documents in SlideShare starting with MKTG 347.
To see the video it must be downloaded.
In this campaign I played the role of both the account manager and account planner at the same time. I had my hands in every single step of the project, from the research to the creative execution.
After coming up with our campaign slogan, our basic idea, gained from a sudden epiphany, of using the Vitruvian Man, led our campaign in a new and innovative direction.
For the creative work, the actual drawings were done by my teammate Kyndal Teich and all the graphic designs where done by me through the use of Microsoft Office software and Paint.
What is not shown in this document:
1) the debriefing is from a tissue session we had with two local advertisers playing the role of the client
2) the miniature version of our video blog, which will be on a PowerPoint that will also be attached. The PowerPoint will include each of the creative works.