Old School Terrestrial Radio Station needs Mobile Upgrade
PRESENTATION II cherry creek radio & main line broadcastingon the beneﬁts of a mobile phone/tablet upgrade
MOBILE INTERNET UPGRADE Mobile Internet adoption is outpacing desktop adoption. Smartphones will out-ship the global PC market in 2012. Heavy Mobile users will triple to One billion by 2013This market is emerging very fast, now is the time to take advantage of this growth and provide a greater streamlined experience for your listeners.
SMALLER SCREEN - TARGETED CONSUMERS Web design on Mobile pages is constricted to a smaller screen, therefore limiting what you caninclude. While this may be a deterrent to some business, essentially this gives focus to the most important of your services. 80% of the content you would have on the traditional monitor is non-existent on a mobile browser. Trimming the fat of contests and promotions forces companies to concentrate on the bare necessitates.
MOBILE ACCESSIBILITYPros:FlexibilityPros: Multitouch Control (CertainModels)Pros: Integrated MediaPros: Handicap AccessibilityPros: GPS/Digital CompassCons: Slow SpeedsCons: Spotty Network Performance There is many different platforms to make mobileCons: Many Different Platforms like sites that differ from traditional websites. You have toCSS3 which is not universally research which service is most popular with yourcompatible. audience and develop accordingly.
NON-FRIENDLY WEBSITE FOR MOBILEI researched this website called Centralhome.com http://centralhome.com/ where the CEO John Barendrecht himself, expressed frustrations on LED Digest.com http://www.led- digest.com/content/view/777/54/ about his frustrations adapting e-commerce to mobile phones. Centralhome is a straight laced e-commerce site that concentrates on DVD’s and CD’s of Fitness, Dance and Sports. Mr. Barendrecht expressed his frustrations with peopleusing the small screens to pick out their items and then ﬁll out their applications and credit card information. The site is full of information about their products which would make navigation difﬁcult. The company I chose for this assignment, Cherry Creek Radio also does not have a mobileweb friendly website. It is full of information about the company and its corresponding radiostations. Their is a scrolling list of stations which do not link to the them, you have to go to the station links. With links to their stations, interactive maps, info on their culture,corporation, careers and contact info. The main site is powered by Intertech Media but does not feature any streaming on the website. Of the 53 stations, some had website links andmany didn’t even have an individual website. While great website for the internet it does not work well for the mobile web.
MOBILE FRIENDLY WEB As an e-commerce site, Amazon is a leader in the adaption of mobile web access. With the recent launch of Amazon Kindle http://www.zdnet.com/blog/cell-phones/amazon-kindle-app-now- available-on-windows-phone-7/5221 they have set the standard on e-commerce mobile adaptions. Their easy to use, simple interface for products on mobile phones and early usage of the Cloud player coupled with their adaption of their mass library for ebooks on Kindle, will attract naysayers nervous of the new tech frontier. http://www.amazon.com/ is truly huge. As a media company Radio-One has been on the forefront of innovative tech and design from theirroots as a Radio Conglomerate to branching into television TVOne, Reach Media and now interactivemedia with Interactive One http://interactiveone.com/. iOne presents all of their media easily accessed online and on mobile phones with convenient apps for digitalradio One. Their brand portfolio also includes the social media site BlackPlanet.com, The UrbanDaily (Entertainment News), NewsOne, HelloBeautiful, GiantLife, Elev8 (Health) and MiGente (Hispanic).
CHERRY CREEK RADIO AND MAIN LINE BROADCASTING PORTFOLIO CHERRY CREEK RADIO IS A WEST COAST ORIENTED 53- STATION RADIOCONGLOMERATE THAT ALSO OWNS LONG BEACH RADIO AS A STAND ALONEIDENTITY IN NEW YORK STATE. THEY ARE PART OF THE ARLINGTON CAPITAL PARTNERS PORTFOLIO OF INVESTMENTS, WHICH INCLUDES EAST COAST ORIENTED MAIN LINE BROADCASTING WITH 19 RADIO STATIONS.
* Cherry Creek has the upper hand online with an impressive main website http:// www.cherrycreekradio.com/index.php with links to their stations, interactive maps, info on their culture, corporation, careers and contact info. The main site is powered by Intertech Media but does not feature any streaming on the website. Of the 53 stations, some had website links and many didn’t even have an individual website. Of the websites found many were radio station standard. You’ve seen one radio station website you’ve seen them all, no matter what genre or company brand. They keep thestandard top celebrities on the top page, station identiﬁcation, list of disc jockeys, links to contests, promotions, advertising links, contact info, community issues and photos. All feature generic celebrity gossip seemingly from the disc jockeys, but obviously pulled from national sources. Some stations used Intertech while others used Envisionwise Web for streaming but most of the streaming consisted of local soft-ball games, community p.s.a’s etc. and not actual station content. Example radio site; http://www.kthcradio.com/
* Surprisingly Main Line does not have a web presence whatsoever. In this new digital age, brandimaging online for your company is crucial for success. Never mind embarking on the mobile phonefrontier - you need to start ﬁrst online. Possibly since they are only a small 19 station business they don’t feel the need to build their presence or possibly they don’t have the resources. They claim they want to expand into more markets (suggestion; Pittsburgh, hint hint) but research shows they had to sell off a few under performing stations recently.The stations under the portfolio have the same standard radio station website setup. I have no idea why stations cling to this antique format, similar to their same code of conduct in what they play. Everybody’s playlist reﬂects national trends, nobody experiments with new music or new trends. This many be from major label pressure where their support may be threatened if they buck the norm. It has gotten worse since the major labels have been hurting from losing market shares and have consolidated into larger monopolies. Most innovation comes from unsigned artists and independent labels pushing new music and from online (Including services such as Pandora) and community radio stations that aren’t chained to industry standards. On a greater scope, if the traditional terrestrial radio stations want to compete in the emerging digital industry, such as mobile phone broadcasting, they need to shake unnecessary pressures to keep them in the 20th century. The music business is hurting everywhere, with so much competition it makes sense for a small conglomerate to lead the way in innovative tech. Sample radio station: http://www.hot1029.com/
MANIFESTOConsolidate Radio Portfolio. Cherry Creek has the stronger presence.Build Brand.Strengthen Online Presence - Product.Invest in new tech formats HD Radio - Online Only Stations.Consolidated product on mobile web (Example: Cherry Radio).Keep current focus and blanket it over new endeavors.Be innovative leaders and buck antiquated industry standards.
Additional http://www.netmagazine.com/features/mobile-ﬁrst. http://www.sitepoint.com/7-tips-to-make- your-web-site-mobile-friendly/http://www.uxmatters.com/mt/archives/2011/01/designing- for-the-mobile-web-special-considerations.php http://sixrevisions.com/web-development/mobile-web- design-best-practices/ Full Sail University 2011 FWD Mobile Media Presentation by Christopher Joseph Christopher.firstname.lastname@example.org