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AdvanceMint Overview

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  • 1. What if your Breath Mint DID MORE than mask your bad breath?
  • 2. Mineral Water - Sold for 4.2 Billion Consumer Products ! ! ! Are ! Multifunctional Mineral Water - Sold for 4.2 Billion Functional Beverage 9.7 Billion in Sales
  • 3. People are Demanding More from products. So, why hasn’t the Mint Advanced?
  • 4. Imagine
  • 5. Imagine We Merge
  • 6. Imagine We Merge Supplement Market 61 Billion-2013
  • 7. Imagine We Merge Supplement Market 61 Billion-2013 Functional Beverage 9.7 Billion-2013
  • 8. Imagine We Merge Supplement Market 61 Billion-2013 Functional Beverage 9.7 Billion-2013 Breathe Freshener Market 5 Billion-2013
  • 9. Into 1 Delivery Method
  • 10. Into 1 Delivery Method A Breath Mint
  • 11. Into 1 Delivery Method A Breath Mint That Solves
  • 12. Into 1 Delivery Method A Breath Mint That Solves Supplement Problem
  • 13. Into 1 Delivery Method A Breath Mint That Solves Supplement Problem Easy to Forget Difficult to Swallow
  • 14. Into 1 Delivery Method A Breath Mint That Solves Supplement Problem Easy to Forget Difficult to Swallow Functional Beverage Problem
  • 15. Into 1 Delivery Method A Breath Mint That Solves Supplement Problem Easy to Forget Difficult to Swallow Functional Beverage Problem Tastes Like Crap Difficult to Carry
  • 16. Into 1 Delivery Method A Breath Mint That Solves Supplement Problem Easy to Forget Difficult to Swallow Functional Beverage Problem Tastes Like Crap Difficult to Carry Breath Freshener Problem
  • 17. Into 1 Delivery Method A Breath Mint That Solves Supplement Problem Easy to Forget Difficult to Swallow Functional Beverage Problem Tastes Like Crap Difficult to Carry Breath Freshener Problem Filled With Sugar and Nasty Chemicals
  • 18. IT IS time WE Advance the Mint.
  • 19. We are pleased to present: A Functional Mint company that refreshes your Breath, Mind and Body.
  • 20. Who WE Are: Why we are STOKED Christopher Manuel Cassidy: CEO, Co-Founder As the company’s co-founder, Chris will be in charge of day to day operations, strategic business growth, conceptualizing and implementing the marketing plan. Creation and growth of outside sales reps. Development of distribution networks. Forging strategic alliances. Handling the overall finances. Media appearances and Qualifications: Chris has run successful service companies with a proven track record. He posses a creative concept and execution of marketing that is at an expert level. He is a sales person who believes in ‘helping people buy’ and has studied the art and science of sales for the last 15 years.Chris has also had a company that did not succeed, and he has taken this experience and squeezed every lesson from it. A confident presenter and an out of the box thinker, Chris has the determination and skills to take this company from startup to sale in 5 years. Joseph Murphy: COO, Co-Founder As the company’s co-founder, Joe will be in charge of the overall legal structure, and designing a path to offset legal liabilities. Creating a management system to ensure on time delivery of product. Creating a competitive analysis to provide a map of comparison and a timeline based on an execution of sales goals. Qualifications: Joe has a law degree from Temple and an MBA from Uconn. Joe posses a highly qualified analytical mind that enables him to be very focused on the details of running a business. A successful entrepreneur, he has built a company with to sale in 5 years. 300% growth in the first year, and implemented key strategies to foster the continued growth of the company. Joe has learned the importance of defining roles and exits with a company and its co-founder from his last company. Joe has the drive, analytical mind, and network to take this company from startup
  • 21. Our First Product Is for People who enjoy Drinking Alcohol, but also want to be Healthy. Its taken Every Time you Drink alcohol
  • 22. ! The Anti-Hangover Market is trending Upward: With No Market Leaders: 0 10 20 30 40 2010 2011 2012 2013 Bottles and Capsules Mints
  • 23. ! Happy Hour by Will be that Leader
  • 24. ! Competitive Landscape 2. DrinkWel 3. NOHO 4. Blowfish 5. Liver Guard 1. Happy Hour Online Price $1.99 1 serving $9.95 4 servings $6.50 2 servings $11.99 6 servings $22.60 15 servings Delivery Method 2 Breath Mints 6 Capsules 2 5oz Bottles 2 Effervescent tablets in water 6 Capsules Target Market Healthy Social Drinkers within 25-55 age range Responsible Alcohol consumers that will take 6 capsules per night Serious Drinkers and Club Go-ers 21-34 age range Drinkers who do not plan ahead, but do plan ahead enough to have these at home. Serious Drinkers and Club Go-ers 21-34 age range
  • 25. Our Advantages Freshens Breath with 100% Natural Peppermint Strengthens the enamel of the teeth with Xylitol Affordable $1.99 p/serving Tastes Great Easy to Carry Part of Daily Routine
  • 26. Who Do we Target People Who Drink Alcohol, But Want to be Healthy Baby Boomers Young Professionals Wealthy IndividualsMothers Wine Lovers College Students Athletes Please see complete marketing POA for details
  • 27. Projected Growth Months 1-4: We Sell out of our initial order; 100,000 units Month 5: We gain 3 Distributers Months 6-12: Increase Sales 50% each month Hire and Train 25 Sales People 1st Year Gross Sales: $6,130,000 67% Gross Margin Initiate Sales Matrix and Secure International Distribution
  • 28. Future Line AFTERNOON PUMP RISE&SHINE SWEETDREAMS CHILLPILL ADVANCEMINT MINTS WITH A PURPOSE HAPPYHOUR ADVANCEMINT MINTS WITH A PURPOSE ADVANCEMINT MINTS WITH A PURPOSE ADVANCEMINT MINTS WITH A PURPOSE ADVANCEMINT MINTS WITH A PURPOSE
  • 29. Investor Inquiries Thank You for your interest in AdvanceMint. At This time we are seeking strategic partnerships with investors who have experience in the functional beverages or similar consumer product category. We are happy to share more information with you. Upon Request. Christopher Cassidy cmc@advancemint.com 561.231.0102 Joseph Murphy jrm@advancemint.com 561.231.0102