Tipsforsocialsalesprofessionals ss-120711112547-phpapp02
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Tipsforsocialsalesprofessionals ss-120711112547-phpapp02 Tipsforsocialsalesprofessionals ss-120711112547-phpapp02 Presentation Transcript

  • Tips for Social Selling ProfessionalsTransforming the way you sell
  •  Developing a Reputation: Building a strong online reputation thatshowcases your experience and increases your credibility Gathering Intelligence: Researching social information to preparefor sales conversations Building your Network: Developing relationships with people whocan share information and provide referrals Offering Insights: Providing meaningful insights that earnopportunities to engage with and influence contacts Using Social Selling Solutions: Taking advantage of innovativeselling solutions such as LinkedIn Sales NavigatorWhat is Social Selling?2
  • Why Apply Social Selling Techniques?3“The best reps are not just present in social media, they positionthemselves as credible and influential sources in customer networks.”-Sales Executive Council
  • Why Apply Social Selling Techniques?”The B2B social buyer relies on social media and onlinecommunities during the purchase process.”-ITSMA4
  • Why Apply Social Selling Techniques?5“Effective use of sales intelligence increases revenueproductivity per sales rep by 17%.”*– CSO Insights*2011 analysis
  • Where are you on the social selling spectrum?6• Weak Online REPUTATION• NOT Gathering INTELLIGENCE• Reactively Building NETWORK• NOT Contributing INSIGHTS• NOT Using Social Selling SOLUTIONS“Laggards”“Tip-Toers”“Leaders”LowHigh• Strong Online REPUTATION• Gathering INTELLIGENCE• Proactively Building NETWORK• Contributing INSIGHTS• Using Social Selling SOLUTIONS
  • 7Build Your PROFILE5 Steps to Becoming a Social Selling ProGather INTELLIGENCEDevelop Your NETWORKContribute INSIGHTS1234Use Social Selling SOLUTIONS5
  • 1. Build a Strong Professional ProfileAdd a photo, experience and skills that showcase the brand of YOU8
  • 92. Gather IntelligenceBe prepared for every interaction by researching contacts and companies
  • 103. Proactively Develop Your NetworkBuild trusted relationships who can support your professional objectives
  • 114. Contribute InsightsShare ideas through status updates, and participate in groups
  • 125. Use Social Selling SolutionsSales Navigator: LinkedIn Premium for sales professionalsBuild prospectlists withLead BuilderReveal full profiles of 3rddegree contacts withadvanced searchLeverage co-workerconnections withTeam Link
  • Best of luck in your journey tobecoming a social sellingprofessional!13For more information: http://sales.linkedin.com orwww.slideshare.net/linkedin-sales-solutions