Dream It.Drupal It.Business Day
Open Source Software
Blogs and brochureware websites?
OPEN YOURMIND, YOUSHOULD
Web Experience Management
Chris HarropAcquiaAsia Pacific Regional Directorchristopher.harrop@acquia.comau.linkedin.com/in/charrop
Who’s Acquia?
Founded by Dries Buytaert, creator and project lead of the Drupal projectThe only global support team of Drupal experts
Make Drupal anenterprise choice
DrupalCampTomorrow!Send your developers
• Disparate systems• Duplication of content• Fragmented experiences• High cost to manage• Not scalableInside Many Large Or...
MicrositeMicrositePromotionMicrositeMicrositeEvent siteBlogProductsiteCorp-comsiteExtranetWikiMediagalleryCommunityplatfor...
MicrositeMicrositePromotionMicrositeMicrositeEvent siteBlogProductsiteCorp-comsiteExtranetWikiMediagalleryCommunityplatfor...
Grouped under three areas
Drupal Business Day, Singapore0930 1000 Registration1000 1030 Keynote1030 1115Maven LabCase Study: Managing Your Web Conte...
Engage AssociateInfluenceSellRetainAttractThe Customer Journey
Customer Experience Management (CXM)Forrester Research
Web Experience Management (WEM)
Web Experience Management (WEM)
85Countries in which GEdigital marketers cannow publish content
250+ Warner Music Groupartist websites
400% Increase in site visitorson night of awards
14Days to createintegrated digitalcampaign sites
100+ websites migrated toa single, integrateddigital platform
75M Page views during theGrammys broadcast
22hospital campusesintegrated with increasingmobile demand
1,000+White label local newssites deployed onDrupal
17MPage views at awardsshow with socialcomments and videos
User Generated ContentE-MailCRM (CustomerRelationshipManagement)Marketing AutomationMulti-channelPersonalisationAnalyticsS...
E-MailCRM (CustomerRelationshipManagement)Marketing AutomationPersonalisationAnalyticsDAM (Digital Asset Management) User ...
E-MailCRM (CustomerRelationshipManagement)Marketing AutomationPersonalisationAnalyticsUser Generated ContentMulti-channelS...
User Generated ContentE-MailCRM (CustomerRelationshipManagement)Marketing AutomationMulti-channelPersonalisationAnalyticsS...
Open Source is best to deliver WEMNo vendor lock-inSpeed of InnovationRapid, low costprototypingOpen APIs andConnectivityM...
How can Acquia help?Drupal CommonsWEM demo and distributionSoftware partnerships
Screenshot of WEM – drive demos todavid
Key take-aways?
Web Experience Management
Drupal Business Day, Singapore0930 1000 Registration1000 1030 Keynote1030 1115Maven LabCase Study: Managing Your Web Conte...
Drupal Business Day, Singapore: Keynote
Drupal Business Day, Singapore: Keynote
Drupal Business Day, Singapore: Keynote
Drupal Business Day, Singapore: Keynote
Drupal Business Day, Singapore: Keynote
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Drupal Business Day, Singapore: Keynote

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Exploring Web Experience Management, and how Drupal is the platform to create the next generation of websites.

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  • AttractEngageAssociateInfluenceSellRetain
  • UGC: Drupal has been architected from the very beginning to allow registered users the ability to create content (initially was a forum software)Multi-channel: Responsive designSEO: Drupal is well-known as being good for SEO with natural clean URLs and structure, and has many modules, like PathAuto to help SEO
  • Drupal Business Day, Singapore: Keynote

    1. 1. Dream It.Drupal It.Business Day
    2. 2. Open Source Software
    3. 3. Blogs and brochureware websites?
    4. 4. OPEN YOURMIND, YOUSHOULD
    5. 5. Web Experience Management
    6. 6. Chris HarropAcquiaAsia Pacific Regional Directorchristopher.harrop@acquia.comau.linkedin.com/in/charrop
    7. 7. Who’s Acquia?
    8. 8. Founded by Dries Buytaert, creator and project lead of the Drupal projectThe only global support team of Drupal experts
    9. 9. Make Drupal anenterprise choice
    10. 10. DrupalCampTomorrow!Send your developers
    11. 11. • Disparate systems• Duplication of content• Fragmented experiences• High cost to manage• Not scalableInside Many Large Organizations, the Web Is Broken
    12. 12. MicrositeMicrositePromotionMicrositeMicrositeEvent siteBlogProductsiteCorp-comsiteExtranetWikiMediagalleryCommunityplatformIntranetEcommercesiteLanding PageMain websiteDemand for many types of web experience
    13. 13. MicrositeMicrositePromotionMicrositeMicrositeEvent siteBlogProductsiteCorp-comsiteExtranetWikiMediagalleryCommunityplatformIntranetEcommercesiteLanding PageMain websiteGrouped under three areasWeb ContentManagementSocialBusinessSoftwareeCommerce
    14. 14. Grouped under three areas
    15. 15. Drupal Business Day, Singapore0930 1000 Registration1000 1030 Keynote1030 1115Maven LabCase Study: Managing Your Web Content with Drupal1115 1145 Break1145 1230Red AirshipCase Study: Managing a Community with Drupal1230 1330 Lunch1330 1415ClubvivreCase Study: Managing Your Commerce with Drupal1415 1500Panel Discussion: The Value of Drupal for BusinessMediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia1500 1515 Close1515 1700 Networking
    16. 16. Engage AssociateInfluenceSellRetainAttractThe Customer Journey
    17. 17. Customer Experience Management (CXM)Forrester Research
    18. 18. Web Experience Management (WEM)
    19. 19. Web Experience Management (WEM)
    20. 20. 85Countries in which GEdigital marketers cannow publish content
    21. 21. 250+ Warner Music Groupartist websites
    22. 22. 400% Increase in site visitorson night of awards
    23. 23. 14Days to createintegrated digitalcampaign sites
    24. 24. 100+ websites migrated toa single, integrateddigital platform
    25. 25. 75M Page views during theGrammys broadcast
    26. 26. 22hospital campusesintegrated with increasingmobile demand
    27. 27. 1,000+White label local newssites deployed onDrupal
    28. 28. 17MPage views at awardsshow with socialcomments and videos
    29. 29. User Generated ContentE-MailCRM (CustomerRelationshipManagement)Marketing AutomationMulti-channelPersonalisationAnalyticsSEODAM (Digital Asset Management)
    30. 30. E-MailCRM (CustomerRelationshipManagement)Marketing AutomationPersonalisationAnalyticsDAM (Digital Asset Management) User Generated ContentMulti-channelSEO
    31. 31. E-MailCRM (CustomerRelationshipManagement)Marketing AutomationPersonalisationAnalyticsUser Generated ContentMulti-channelSEODAM (Digital Asset Management)
    32. 32. User Generated ContentE-MailCRM (CustomerRelationshipManagement)Marketing AutomationMulti-channelPersonalisationAnalyticsSEODAM (Digital Asset Management)
    33. 33. Open Source is best to deliver WEMNo vendor lock-inSpeed of InnovationRapid, low costprototypingOpen APIs andConnectivityMake use of best-of-breed technologiesMake use of existingsoftware investments
    34. 34. How can Acquia help?Drupal CommonsWEM demo and distributionSoftware partnerships
    35. 35. Screenshot of WEM – drive demos todavid
    36. 36. Key take-aways?
    37. 37. Web Experience Management
    38. 38. Drupal Business Day, Singapore0930 1000 Registration1000 1030 Keynote1030 1115Maven LabCase Study: Managing Your Web Content with Drupal1115 1145 Break1145 1230Red AirshipCase Study: Managing a Community with Drupal1230 1330 Lunch1330 1415ClubvivreCase Study: Managing Your Commerce with Drupal1415 1500Panel Discussion: The Value of Drupal for BusinessMediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia1500 1515 Close1515 1700 Networking

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