Social Tree LinkedIn Course Overview

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An overview of the LinkedIn for Business Training Course at Social Tree.

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Social Tree LinkedIn Course Overview

  1. 1. www.social-tree.co.uk +
  2. 2. what is covered? > > 3 levels – introductory, mid level and advanced strategies for using linkedin > all from a business use and business benefit perspective > what you need, why you need it and how to get it > real, workable and applicable strategies to realising, understanding and using the power of linkedin to benefit you and your organisation > broken down into meaningful and manageable modules, accessible and navigable at any point
  3. 3. www.social-tree.co.uk module 1 introductory > •homescreen and navigation •personal profile •company page •content (links/shares) •groups
  4. 4. www.social-tree.co.uk module 2 mid level > •keyword optimization > personal profile and company profile to create maximum impact and return •using linkedIn as a research tool > research your market – who are the major players? what is happening in your industry? •using linkedIn as a marketing tool > creating awareness, creating authority, communicating your brand •growing your connections > to increase visibility, you need to increase connections – quick yet effective strategy to growing your connections to 500+ in one day
  5. 5. www.social-tree.co.uk module 3 advanced > •using linkedIn as a business development tool > major section on how to use linkedin to search for, target and communicate with prospects and opportunities •power of owned groups •linkedIn etiquette •taking conversations outside of linkedIn •advertising
  6. 6. www.social-tree.co.uk why use linkedIn > •according to Forbes Magazine “Linkedin is, far and away, the most advantageous social networking tool available to business professionals today” •or by TechRepublic as having “become the de facto tool for professional networking” •not simply a job platform •not Facebook for business •dedicated site for business professionals relating directly to - and only to - business
  7. 7. www.social-tree.co.uk stats > • 238 million individual acquired users (Aug 2013) • World’s largest professional network • 200 countries • Available in 20 languages • 178.4 million monthly unique visits (mid 2013) • % of users check LinkedIn every single day - 40% • % visits via mobile app – 27% and growing • Number of LinkedIn Business pages – 3 million • Number of products/services on Company Pages – 1.2 million • Total number of LinkedIn Groups – 1.5 million
  8. 8. www.social-tree.co.uk features > • personal profile – showcase • company/business page • connections • searching (people/groups/companies/jobs) • news / updates • groups • advertising • links

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