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Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
Listing presentation
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Listing presentation

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Professional Real Estate Services - Seller Brokerage

Professional Real Estate Services - Seller Brokerage

Published in: Real Estate, Business, Technology
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  • When presenting this slide to sellers, click the spacebar to reveal each bullet point. Speak about each bullet item for a few seconds, explaining what is meant by “convenience” or “good communication” when you get to them. When you reveal the bullet “Let’s Rank together…” you can use the printed page from the SS Presentation Printed pages to rank the priorities of the potential client together (assuming you did not do this before the meeting).
  • Transcript

    • 1. The most important decision you will make in getting your property sold is choosing the right agent and the right company .… THE RIGHT COMPANY CHAPMAN HALL, REALTORS® The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and abides by its strict Code of Ethics CHAPMAN HALL, REALTORS® Property Listing Proposal . THE RIGHT REALTOR® Chris Cantu
    • 2. THESE ARE THE KEY THINGS SELLERS WANT FROM THEIR REAL ESTATE LISTING AGENT 1. The best net selling price possible 2. The shortest time on the market 3. Most convenience to Seller during the marketing period 4. Good communication from their Agent 5. Diligent personal effort by their Agent These are the things that I deliver to every Seller that I represent! YourPrioritiesInListing
    • 3. I have got the focus and produce the results ! ThingstoConsider  Strong company BRAND NAME  Knowledgeable, dependable agents  Statistics on home sales in your area  Competitive home pricing analysis  Marketing and advertising plan  Handling the details for Sellers  House showing recommendations  Avoiding Seller inconvenience  Keeping you informed regularly  Presenting & negotiating contracts  Security of your property  Closing costs and net proceeds estimate  Contract to closing process follow up  Attending closing with Seller  After sale follow up services While others may talk about customer service, I ask, listen, and take action.
    • 4. Put My Experience and Knowledge of Real Estate Sales to Work for You! • Years of highly successful real estate experience. • Track record of results for my Buyer and Seller Clients. • Hard working, results oriented professional. • I Consistently do what I say I will do! • Use latest internet marketing & technology tools for your benefit. • Tell you what you need to hear – the real facts and statistics. • Organized and effective Marketing plan to get properties sold. • In depth local market knowledge. • Supported by top ten Atlanta NAME BRAND and hundreds of CHAPMAN HALL agents to sell our listings. Chris Cantu REALTOR ®
    • 5. When you chose Chris Cantu and CHAPMAN HALL, REALTORS®, , I will take the following initial steps to find a buyer for your property: WorkingOurMarketingPlan  Install FOR SALE yard sign  Install secure access lock box for showings  Place information on REALTOR.com & many other highly visited internet web sites  Submit listing to Multiple Listing Services (FMLS & GAMLS) to reach thousands of agents  Prepare property information flyer for in- house use and e-mail to internet prospects  Promote hundreds of CHAPMAN HALL Agents  Prepare & place appropriate marketing (per plan) to attract Buyer prospects  Hold open house caravan preview for agents from other companies (if feasible)  Schedule open house for public (if needed)  Distribute JUST LISTED marketing material to nearby local target areas (as needed) MARKETING: I will customize a marketing plan using proven techniques to help sell your home quickly, for the best price possible. I rely heavily on internet marketing because that is what works. Newspapers and magazines are becoming obsolete for selling real estate. CUSTOMER SERVICE: I am committed to meeting your needs in a professional and timely manner. When there is something that is important I will be engaged with you. COUNSELING SERVICE I will review with you how I will represent you for the transaction. This will be discussed and clearly presented for your consideration and agreement.
    • 6. Our Marketing & Advertising Generates Lots of Buyers! 1. Mass Media Advertising: Home Buyers know the national REALTOR® branded internet, television, and radio advertising that pre-disposes buyers to consider the well know and closely connected CHAPMAN HALL, REALTORS® listed properties. 2. Name Brand Recognition - Our leading marketing materials create recognition for our local CHAPMAN HALL, REALTORS® listings among Home Buyers and co-operating agents. 3. Yard Signs - Our highly visible and easily recognized CHAPMAN HALL, REALTORS® yard sign is an effective advertising tool that promotes your property 24 hours a day, 7 days a week. Calls generated from our yard sign come from prospective buyers who are already interested in your neighborhood, have driven by your property and are eager for more information! 4. Online Marketing - We use extensive advertising and promotion on many leading internet web sites coupled with targeted exposure to generate buyer prospects for our listings. GeneratingListingExposure
    • 7. Survey Results: Where Buyers First Learned About The Home They Actually Purchased Source: National Association of Realtors® Profile of Home Buyers and Sellers. Real estate agents and the internet are the primary resources used by buyers today in their home search. SourceofBuyers Builder 8% Internet 29% Home Book/Magazine 1% Knew the Seller 3% Other less than 1% Real Estate Agent 34% Yard Sign 14% News Ad 3% Friend/ Neighbor/ Relatives 8%
    • 8. 12 Almost 90% of home buyers and sellers use the internet to search for their next home purchase*. “Online” reaches the widest audience of potential buyers. More buyers = better chance of finding a buyer willing to meet your terms, price and desired closing date. OUR ONLINE MARKETING PLAN WORKS! 1 National Association of REALTORS® , Profile of Home Buyers and Sellers, 2010 THE INTERNET IS WHERE MANY BUYERS COME FROM NOW! CHAPMAN HALL PUTS OUR LISTINGS ALL OVER THE INTERNET!
    • 9. 15 2001 2003 2004 2005 2006 2007 2008 2009 2010 Signs 11% Print ads 2% Internet 37% 5 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs HOW BUYERS FIND THEIR HOME Source: National Association of REALTORS® , Profile of Home Buyers and Sellers, 2010 2009: The internet is THREE TIMES as powerful as signs
    • 10. 17 MONTHLY MINUTES BUYERS SPENT SEARCHING PROPERTIES ONLINE (NATIONWIDE COMPARISON, in millions) comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers Exposure to Buyers? 287 Million Minutes in January! REALTOR.COM IS THE NUMBER ONE SITE USED BY BUYERS TO SEARCH FOR HOUSES
    • 11. Online Property Promotion CHAPMAN HALL, REALTORS® has an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer Web sites, we make sure that we maximize every opportunity to attract qualified buyers. InternetListingExposure 41% OF BUYERS FOUND THE HOME THEY ACTUALLY PURCHASED ONLINE. (NAR 2010 PROFILE OF HOME BUYERS & SELLERS)
    • 12. CHAPMAN HALL, REALTORS® USES MANY OTHER LEADING WEBSITES DEPENDING ON THE TYPE OF LISTED PROPERTY Examples Of Those Sites Include: And We Use Lots of Other Websites!
    • 13. 22 • All of my listings rise to the top of the search, above other homes, by my participation in the Showcase Listing program on the REALTOR.com website HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I use Buyer Assist by REALTOR.COM. Thousands of home buyers sign-up for home search assistance monthly on REALTOR.com® • I place my cell phone number at multiple points in the online text to increase direct buyer calls to me for your property • I can make your home listing stand out more by adding numerous color photos and on appropriate listings with a visual or virtual tour.
    • 14. SOCIAL MEDIA PROMOTION Social Media is fast becoming another important tool used by our Agents at CHAPMAN HALL, REALTORS® to develop Buyer and Seller leads. Typically, younger groups of prospects use Social Media sites as a source of information about real estate and make connections when they are considering buying or selling real estate When you list with me, your property is automatically displayed on our national REALTOR.com and dozens of other leading internet web sites, plus leading social media sites to ensure maximum internet exposure and attract more qualified and interested Buyers. Social Media Sites Used May Include: InternetSocialMediaExposure 20 Buyers who already want a property location can find our listings through “Kurio” and REALTOR.com mobile marketing.
    • 15. 20 Through our mobile marketing plan and “apps” on their phones, Buyers driving through a neighborhood can: Find your home listing, get directions, get a map, connect with me in one “click” on their “smart” phone, get additional details and make an appointment to preview Buyers who already want your location find information through “Kurio” and REALTOR.com mobile marketing apps on their Internet enabled “smart phones” HOW WILL I SHOWCASE YOUR PROPERTY LISTING TO THE MOST BUYERS?
    • 16. What Is The Best Price Obtainable For Your Property In Today’s Challenging Market? PricingYourProperty 1. Buyers compare properties Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one. 2. Recently sold market data & statistics Reveals what buyers have actually paid for similar properties and what market conditions really are. 3. Properties Currently for sale Shows properties competing for buyers’ attention right now in your price range & area 4. Did not sell (Expired Listings) Demonstrates what buyers have not been willing to pay under current market conditions. 5. As your listing agent, I will assist you in determining the most effective list price for your property by preparing a competitive market analysis and reviewing it with you. 6. As Seller, you control price the property is listed for, but it will have to appraise to close! 7. The Buyer controls the offered price… 8. As your Agent, I help negotiate the final sales price for you!
    • 17. In understanding the market value of your property, we must deal with certain factors that you nor I have any control over. PricingFactors 1. The Competition The number of similar properties for sale on the market currently Their prices, financing terms, location and physical condition 2. Physical qualities of your property Location Age Size of house and lot Floor plan and architectural style 3. Market Conditions Interest rates and availability of financing Buyer demand Prices of recently sold properties State of the economy Seasonal demand WHAT YOU THOUGHT YOUR PROPERTY WAS WORTH SOME TIME AGO, WHAT YOU ACTUALLY PAID FOR IT, AND WHAT YOU WANT OR NEED TO GET OUT OF THE SALE ARE NOT RELEVANT TO THE VALUE SEEN BY BUYERS IN TODAY’S MARKET OR BY APPRAISERS!
    • 18. I Am Ready To Go To Work For You NOW! CHAPMAN HALL, REALTORS® tradition of service and results and years of experience as a locally owned market leader is backed by the extensive resources of the National Association of REALTORS® organization. When you list with me you will benefit from CHAPMAN HALL, REALTORS ® market presence and the expertise of our team of dedicated real estate sales professionals. My personal commitment is to devote my time and energy to meeting your needs, and keep you informed throughout the sales process. I work diligently using my experience and proven ability to get your property sold as quickly as possible. Your satisfaction is my top priority! CHAPMANHALL,REALTORS®-ReadyNow! Chris Cantu REALTOR® The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and abides by its strict Code of Ethics

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