Using the
    Social Web
for Social Change
Week 1 – Elluminate Session A
September 21, 2009: 7pm PT
Week 1: Introduction to the Social Web:
Creating a Shared Language

 Opening Circle
 Pre-Elluminate Checklist
 Who is Chri...
Pre-Elluminate Readings & Media
 TOPIC: Social Web Shared Language
     Allen, Christopher. "Creating Shared Language and ...
Pre-Elluminate Activities
 ACTIVITY: Webmail
   If you don't have it already, sign up for:
   Either a true gmail account ...
Type a few words into
                 the chat window as a
Opening Circle   “tag”:
                   a word on how you a...
Privacy
Entrepreneur
                         Advocate




 Christopher Allen


               Blogger              Speaker
Online Game
Angel Investor
                              Designer




  Christopher Allen

                               ...
Who are we?
              There are 20 students:
Who are we?    17 2nd Year MBA
               students
               2 A...
Career Interests
               9 are entrepreneurs, 3
Who are we?    education, 3 consultant/
               corporate, 1...
Email & Blogs
               16 had gmail accounts
Who are we?    already
               8 listed LinkedIn as
            ...
Social Networking
               19 actively visit social
Who are we?    network sites
               13 prefer Facebook
 ...
Social Media
               19 actively watch Social
Who are we?    Media
               8 have uploaded Social
          ...
Other Social Web Tools
               11 use wiki (in particular
Who are we?    Wikipedia), but 0 actively
               ...
Type of Social Web
                                           Use
Who are we?                                 Outside of B...
You wish to learn more about:
“tools, how they are used, who uses them, why the are used”
“guidelines, best practices”
“bl...
You wish to:
“become a creator”
“raise awareness and the critical mass needed to make enduring
social change”
“launch a we...
Some interesting quotes:
“(My online involvement) has waxed and waned over the years. I
am ready to take this to the next ...
Assumptions

 Assumptions
   Slightly less then half the group have
   much more social web experience
      In first weeks...
Questions

 Questions
  Not much interest in online
  community management and
  moderation?
  Not much interest in wiki,
...
Course Philosophy

 This is a survey course – there is no
 way in 80 hours to teach it all
 You choose where to go deep, b...
Scan
In this phase we gather information in a broad way and begin
to build a conceptual models of knowledge.              ...
Scan Focus Act
Scan – Monday
        Pre-Elluminate Readings & Media
Scan    Pre-Elluminate Activities
        Elluminate




        Foc...
Scan » October Intensive
        Weeks 1-3: Essential tools & skills for the social web
Scan


        Focus » November In...
Shared Language

 We have already started to create a
 Shared Language
   Opening Circle
   Tagging
   Scan, Focus, Act
 M...
Shared Artifacts

 We can facilitate the creation of
 Shared Language through Shared
 Artifacts
   Initially, by using del...
There is only one way to
Joining the    manage the future
Conversation   Find others to help you!
               Join the
...
The Social Web
So where is this place that we are going
to converse? It’s called the Social Web
So what is the Social Web?...
Social Networks
 So what are Social Networks?
Social Networks
 So what are Social Networks?
   Tier one are those that influence
   ten’s of thousands
   Tier two are th...
Social Networks
 However, the hierarchy above doesn’t
 accurately describe what really
 happens
   Every tier one influence...
Social Networks
 Also, the interactions between
 different social networks may not be
 intuitively obvious
Social Networks
 There are people that are between
 the networks
   Connectors — connect people to
   each other
   Mavens...
An social network example
Social Media
 So what is Social Media?
   The online technologies and
   practices that people use to share
   opinions, i...
Parking Lot Indicator
Social Media
 Above all, Social Media is about
 conversations
   They are personal and authentic
   They are vibrant and e...
Social Software
 So what is Social Software?
   Software that supports group
   interaction.
   — clay shirky

   Software...
Social Software
Dark Side of Social
Software
Social Software
Dark Side of Social
Software
  Software that gets
  spammed
  -- clay shirky
Social Software
Dark Side of Social
Software
  Software that gets
  spammed
  -- clay shirky

  Software that gets trolls
...
Social Software
Dark Side of Social
Software
  Software that gets
  spammed
  -- clay shirky

  Software that gets trolls
...
Social Software
 So what are some kinds of social
 software?
Forums &
 Blogs                  Online
                      Communities




            Social
                         ...
Blogs
 What is a “Blog”?
   “A frequent and chronological
   publication of personal thoughts,
   pictures and weblinks”
Blogs
 As a collective, the blogosphere rivals
 any mass media in terms of reach,
 time spent, and their wider cultural,
 ...
Blogs
 Blogsourcing
   Initial Idea is posted to blog
Blogs
 Blogsourcing
   Initial Idea is posted to blog
   The idea is discussed, questioned,
   debated, and ideated upon b...
Blogs
 Blogsourcing
   Initial Idea is posted to blog
   The idea is discussed, questioned,
   debated, and ideated upon b...
Blogs
 Blogsourcing
   Initial Idea is posted to blog
   The idea is discussed, questioned,
   debated, and ideated upon b...
Power Law of Participation
The Social Web
So what is Web 2.0?
  “The open technologies and web
  design to enhance creativity,
  information sharing,...
The Social Web
So what are the technologies of
Web 2.0?
  Open Data Formats
    RSS, HTML, XML, Atom, ...
  Open APIs
    ...
What now?

The Social Web   Sign up for Social
                 Bookmarking

                 We are using
               ...
Scan

The Social Web   Don’t just read —
                 bookmark and tag the
                 your favorite web pages
  ...
Tagging Best Practices

 in title: article title « source
 in notes: [comment] “quote”
 use ‘bgiedu’, ‘bgimgt566sx’
 use ‘...
Focus
                 Learn to be brutal with
The Social Web   your reading.

                 Don’t read anything that
 ...
Act
                 Share your favorite posts
The Social Web   with others, and point
                 them to your socia...
Share
                 Cajole your colleagues
The Social Web   into participating.

                 The more people you
 ...
Share
                 Get them involved by
The Social Web   sharing with them what
                 you like.
Share
                 ... and what you don’t like.
The Social Web
Share
                 Share your experience in
The Social Web   learning to use the Social
                 Web.

       ...
Share
                 Share your Passion!
The Social Web
Explore
                 Together you can explore
The Social Web   the world better.

                 You don’t have to r...
Course Plan

 This week: Introduction to the
 Social Web, Creating a Shared         September
 Language, Social Bookmarkin...
Course Plan

 October: Focus on blogging,
 participatory media, social video    October/
 Last week of October/Early
     ...
Course Plan

 November: Misc. topics & light
 activity load to allow for Social Change    November
 Projects              ...
Course Plan

 December: Constructive criticism
 of projects, post-mortem of course
 Grades:                               ...
Course Communications	

 Course plan in Channel will be
 updated regularly
 Send email to
 ChristopherA@LifeWithAlacrity.c...
Questions?
       Feedback?
ChristopherA@LifeWithAlacrity.com

   Next: Elluminate Session B
   September 27, 2009: 7pm PT
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Week 1 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)

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Presentation for the live Elluminate session for week one of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.

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Transcript of "Week 1 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)"

  1. 1. Using the Social Web for Social Change Week 1 – Elluminate Session A September 21, 2009: 7pm PT
  2. 2. Week 1: Introduction to the Social Web: Creating a Shared Language Opening Circle Pre-Elluminate Checklist Who is Christopher Allen? Who are we? Agenda Some course philosophy Shared Language & Shared Artifacts Social Web Definitions & Collaborative Discovery Discussion: Course Plan Discussion: BGI Guides Discussion: Social Change Projects Afterwords
  3. 3. Pre-Elluminate Readings & Media TOPIC: Social Web Shared Language Allen, Christopher. "Creating Shared Language and Share Artifacts" Life With Alacrity. 2009-09-17 BLOGPOST: http://www.lifewithalacrity.com/2009/09/creating-shared- language-and-shared-artiifacts.html TOPIC: New ways of learning Wesch, Michael + Students "A Vision of Students Today." Digital Ethnography. 12 Oct 2007 BLOGPOST: http://mediatedcultures.net/ksudigg/?p=119 VIDEO: http://www.youtube.com/watch?v=dGCJ46vyR9o TOPIC: Social Bookmarking Welsh, Michael + Students "Information R/evolution." DigitalEthanograpy. 12 Oct 2007 VIDEO: http://www.youtube.com/watch?v=-4CV05HyAbM (BLOGPOST: http://mediatedcultures.net/ksudigg/?p=120) Lamas, Cyprien P. "Seven Things You Should Know About Social Bookmarking." Educause Learning Initiative. 2005 PDF: http://www.educause.edu/ir/library/pdf/ELI7001.pdf (ABSTRACT: http://www.educause.edu/ELI/ 7ThingsYouShouldKnowAboutSocia/156804) Lefever, Lee. "Social Bookmarking in Plain English". CommonCraft. 06 Aug 2007 VIDEO: http://www.youtube.com/watch?v=x66lV7GOcNU (ABSTRACT: http://www.commoncraft.com/bookmarking-plain-english) Rheingold, Harold. "A (re)Slice of Life Online, Part Three: Social Bookmarking." 23 Jan 2008 VIDEO: http://blip.tv/file/619705/
  4. 4. Pre-Elluminate Activities ACTIVITY: Webmail If you don't have it already, sign up for: Either a true gmail account (i.e. username@gmail.com ) or a Google Apps email account (i.e. a domain hosted by the Google Apps and thus has gmail capabilities), or if available by then, a Google Apps hosted bgi.edu email account. ACTIVITY: Social Bookmarking If you don't have it already, sign up for: A http://delicious.com social bookmarking account. Install 'Post to Delicious' bookmarklet to your Bookmarks Bar in your browser, or optionally install a Delicious plugin for your browser. ACTIVITY: Social Polling Please fill out the pre-course online survey at http:// spreadsheets.google.com/viewform? formkey=dF9FYlViQjFmanRnWU9RYm5lSHUzY0E6
  5. 5. Type a few words into the chat window as a Opening Circle “tag”: a word on how you are feeling tonight a word about a topic you are excited to learn about this quarter a few words something you learned this week a few words about a concern
  6. 6. Privacy Entrepreneur Advocate Christopher Allen Blogger Speaker
  7. 7. Online Game Angel Investor Designer Christopher Allen Teacher/ iPhone Advisor / Developer Coach
  8. 8. Who are we? There are 20 students: Who are we? 17 2nd Year MBA students 2 Auditing students 1 Teaching assistant 9 are men, 11 are women All but 1 are Pacific Time Zone 9 are in Seattle Area, 5 are Portland Area, 7 elsewhere
  9. 9. Career Interests 9 are entrepreneurs, 3 Who are we? education, 3 consultant/ corporate, 1 government, 4 undecided 7 listed “Sustainable Community Economic Development” as an industry concentration
  10. 10. Email & Blogs 16 had gmail accounts Who are we? already 8 listed LinkedIn as preferred professional profile 12 actively read blogs 5 actively blog 8 actively use Google Reader
  11. 11. Social Networking 19 actively visit social Who are we? network sites 13 prefer Facebook 3 prefer twitter However, only 11 of you consider your profile up- to-date 16 actively update social network status 6 at least daily or most days, 4 at least weekly, 6 irregularly
  12. 12. Social Media 19 actively watch Social Who are we? Media 8 have uploaded Social Media 4 have uploaded public videos 13 actively use Hulu for TV 7 actively use Netflix streaming for movies
  13. 13. Other Social Web Tools 11 use wiki (in particular Who are we? Wikipedia), but 0 actively contribute to wikis only 3 are active in an online community forum 13 use user-review sites, 5 write reviews 2 use social bookmarking 8 use online photo sites 4 have uploaded music, 4 have uploaded a story or poem, 4 have published an article online
  14. 14. Type of Social Web Use Who are we? Outside of BGI work, average is ~>1.5 hours a Creator Critic Collector Joiner Spectator Inactive day online During BGI year, 1 ~>3 hours a day online 4 2 13 or 54% consider 3 themselves currently spectators or inactive on the social web 9 6
  15. 15. You wish to learn more about: “tools, how they are used, who uses them, why the are used” “guidelines, best practices” “blogs, blog branding, and web presence” “utilizing various online presences to utilize change” “how to utilize social networking to connect with people interested in sustainable business” “learn ways to organize my presence online” “social media strategy for BGI” “leverage social networking to creating large change and impact for the future” “how to keep everything straight!” “recruit effectively on the web” “use my time online efficiently” “how an online community can translate to social change” “how to customize a social networking site”
  16. 16. You wish to: “become a creator” “raise awareness and the critical mass needed to make enduring social change” “launch a website” “be more effective in my professional career” “create social media strategy for BGI” “be more comfortable with social networking and the social web” “be more professionally effective and creative” “directly raise awareness and critical mass for social change” “get feedback on my ideas” “launch a social change campaign”
  17. 17. Some interesting quotes: “(My online involvement) has waxed and waned over the years. I am ready to take this to the next level.” “I am a social person and knew that the two other metrics heavy DLM courses would not as greatly assist me in the future” “I have been reluctant/reserved about jumping into the social networking world.” “I am an artist and a recovering technophobe” “I have the idea, and maybe it's a false one, that doing all of this would drastically increase the amount of time that I spend online.” “I also know how to create great content but never developed the discipline” “I believe that if I can hook up with the right people we can create something that will truly make a difference in this world”
  18. 18. Assumptions Assumptions Slightly less then half the group have much more social web experience In first weeks they can help mentor those with less experience Everyone does seem to have a strong interest in a deeper understanding of personal brand, social networking & blogging One of the key issues is managing online time and priorities
  19. 19. Questions Questions Not much interest in online community management and moderation? Not much interest in wiki, wikipedia, wiki gardening? Not much interest in mobile? Not much interest in virtual reality & online games? Who are available for telephone mentoring in first two weeks? Are 7pm Elluminate sessions OK?
  20. 20. Course Philosophy This is a survey course – there is no way in 80 hours to teach it all You choose where to go deep, but you may exceed your 80 hours if you do We will teach some online time management techniques, but it is still up to you to manage your time “Perfection is the enemy of the good” “Ship early and often”
  21. 21. Scan In this phase we gather information in a broad way and begin to build a conceptual models of knowledge. Scan Focus Based on our scan, we choose what topics to concentrate on and set aside those that are not relevant. We refine our Focus conceptual models into those that can be potential practical. Act We take our conceptual models and apply them. We evaluate the act process and test the results of the action. If the conceptual models work we add them to our toolbox. If they Act don’t, we start again.
  22. 22. Scan Focus Act
  23. 23. Scan – Monday Pre-Elluminate Readings & Media Scan Pre-Elluminate Activities Elluminate Focus – During Week Required Readings & Media Focus Suggested Readings & Media Optional Supplemental Readings & Media Act – Weekend Require Activities Act Suggested Activities
  24. 24. Scan » October Intensive Weeks 1-3: Essential tools & skills for the social web Scan Focus » November Intensive Weeks 4-7: Digging deeper into topics, begin to apply Focus lessons in personal blogs Act » December Intensive Weeks 8-12: Action learning through social change Act projects, integrating topic knowledge with experience
  25. 25. Shared Language We have already started to create a Shared Language Opening Circle Tagging Scan, Focus, Act Meaning is in the mind, not in the words It isn’t really a Shared Language until you build on it Shared Language is essential for team formation
  26. 26. Shared Artifacts We can facilitate the creation of Shared Language through Shared Artifacts Initially, by using delicious.com and tagging By blogging and commenting on blogs Later, by using a variety of social web tools The Shared Language we create together is yours to use and share
  27. 27. There is only one way to Joining the manage the future Conversation Find others to help you! Join the Conversation!
  28. 28. The Social Web So where is this place that we are going to converse? It’s called the Social Web So what is the Social Web? It is Social Networks of people having conversations Who are sharing Social Media It functions using Social Software applications And takes advantage of the toolchest of technologies called Web 2.0
  29. 29. Social Networks So what are Social Networks?
  30. 30. Social Networks So what are Social Networks? Tier one are those that influence ten’s of thousands Tier two are those that influence thousands Tier three are those that influence hundreds
  31. 31. Social Networks However, the hierarchy above doesn’t accurately describe what really happens Every tier one influencer is surrounded by other bloggers Even a small tier three blogger can have strong influence on Tier ones It is a fractal
  32. 32. Social Networks Also, the interactions between different social networks may not be intuitively obvious
  33. 33. Social Networks There are people that are between the networks Connectors — connect people to each other Mavens — connect people through sharing knowledge Salesman — Use knowledge to engage and persuade
  34. 34. An social network example
  35. 35. Social Media So what is Social Media? The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other News & Stories Places & Events Speech & Audio Photos & Videos
  36. 36. Parking Lot Indicator
  37. 37. Social Media Above all, Social Media is about conversations They are personal and authentic They are vibrant and emergent They are two-way — you must listen then respond They can’t be controlled or organized without losing their value
  38. 38. Social Software So what is Social Software? Software that supports group interaction. — clay shirky Software that supports, extends, or derives value from human social behavior — tom coates So what are some kinds of social software?
  39. 39. Social Software Dark Side of Social Software
  40. 40. Social Software Dark Side of Social Software Software that gets spammed -- clay shirky
  41. 41. Social Software Dark Side of Social Software Software that gets spammed -- clay shirky Software that gets trolls -- sunir shah
  42. 42. Social Software Dark Side of Social Software Software that gets spammed -- clay shirky Software that gets trolls -- sunir shah Software that gets you laid -- jamie zawinski
  43. 43. Social Software So what are some kinds of social software?
  44. 44. Forums & Blogs Online Communities Social Media Sharing Networks Podcasts Life Streaming
  45. 45. Blogs What is a “Blog”? “A frequent and chronological publication of personal thoughts, pictures and weblinks”
  46. 46. Blogs As a collective, the blogosphere rivals any mass media in terms of reach, time spent, and their wider cultural, social and political impact. Blogging today must be embraced whether you are a technologist, a marketer, advertising professional, content producer, or a teacher.
  47. 47. Blogs Blogsourcing Initial Idea is posted to blog
  48. 48. Blogs Blogsourcing Initial Idea is posted to blog The idea is discussed, questioned, debated, and ideated upon by a networked community through comments, referrals, and discussions happening in other areas of the network
  49. 49. Blogs Blogsourcing Initial Idea is posted to blog The idea is discussed, questioned, debated, and ideated upon by a networked community through comments, referrals, and discussions happening in other areas of the network Initial idea is influenced, evolved and iterated upon based off surrounding discussions and extended ideation
  50. 50. Blogs Blogsourcing Initial Idea is posted to blog The idea is discussed, questioned, debated, and ideated upon by a networked community through comments, referrals, and discussions happening in other areas of the network Initial idea is influenced, evolved and iterated upon based off surrounding discussions and extended ideation This process can be repeated as needed
  51. 51. Power Law of Participation
  52. 52. The Social Web So what is Web 2.0? “The open technologies and web design to enhance creativity, information sharing, and collaboration among users”
  53. 53. The Social Web So what are the technologies of Web 2.0? Open Data Formats RSS, HTML, XML, Atom, ... Open APIs REST, Ajax, OpenID, oAuth, ... Open Approaches Filtering, Aggregation, Mashups, Folksonomy Tagging, ...
  54. 54. What now? The Social Web Sign up for Social Bookmarking We are using delicious.com This enables us to together do Collaborative Discovery
  55. 55. Scan The Social Web Don’t just read — bookmark and tag the your favorite web pages and the most useful posts. Add bookmarks of use to you and fellow students
  56. 56. Tagging Best Practices in title: article title « source in notes: [comment] “quote” use ‘bgiedu’, ‘bgimgt566sx’ use ‘aboutme’, ‘mywriting’, ‘myprofile’ tag ideas, concepts and events use nouns if possible give preference to singular base* use lowercase and combinewords limit abbreviations be consistent think of what words others may use
  57. 57. Focus Learn to be brutal with The Social Web your reading. Don’t read anything that you don’t think is interesting. Scan first, then read.
  58. 58. Act Share your favorite posts The Social Web with others, and point them to your social bookmarks! Add your fellow students to your delicious.com network Browse their bookmarks and add them to your social bookmarks Join the conversation!
  59. 59. Share Cajole your colleagues The Social Web into participating. The more people you have sharing the responsibility to read and engage, the more effective your network will be.
  60. 60. Share Get them involved by The Social Web sharing with them what you like.
  61. 61. Share ... and what you don’t like. The Social Web
  62. 62. Share Share your experience in The Social Web learning to use the Social Web. Help others over the hurdles you’ve already learned how to handle.
  63. 63. Share Share your Passion! The Social Web
  64. 64. Explore Together you can explore The Social Web the world better. You don’t have to read it all, only your share. The rest will be read by others, and the best will be shared back to you.
  65. 65. Course Plan This week: Introduction to the Social Web, Creating a Shared September Language, Social Bookmarking / Oct Intens Next week: Blogs, RSS & Collaborative Filtering ive October Intensive: Saturday: Identity, Reputation & Personal Brand Sunday: Kickoff of Online BGI Guide Blogs
  66. 66. Course Plan October: Focus on blogging, participatory media, social video October/ Last week of October/Early Nov Intens November: Social psychology & motivations for participation and ive change, plus misc. topics November Intensive: Saturday: Persuasion and social change Kickoff: Social Change Projects
  67. 67. Course Plan November: Misc. topics & light activity load to allow for Social Change November Projects / Dec Intens Last week of November/Early December: Finish team projects! ive December Intensive: Saturday: Discussion on social change, presentation of team projects, Sunday: Feedback on projects
  68. 68. Course Plan December: Constructive criticism of projects, post-mortem of course Grades: December 10% – personal learning journals 30% – online BGI guide blog 40% – social change project 20% – participation in weekly activities, group dialogue, mentoring & post-mortem of course
  69. 69. Course Communications Course plan in Channel will be updated regularly Send email to ChristopherA@LifeWithAlacrity.com Other services (google docs, calendar, etc.) use ChristopherA@gmail.com Use use tag bgimgt566sx in subject or message for faster attention or email course TA Amy Hillman <amykhillman@gmail.com>
  70. 70. Questions? Feedback? ChristopherA@LifeWithAlacrity.com Next: Elluminate Session B September 27, 2009: 7pm PT

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