Online Branding for Personal & Business Goals<br />Creating and Managing an Identity that Promotes Mission & Vision <br />
Personal Brand<br />“The Future You”<br />
What is Brand<br />Brand is a perception or emotion, maintained by a buyer or prospective buyer, that describes his experi...
What is Personal Brand?<br />A perception or emotion, maintained by someone other then you, that describes the total exper...
What is Personal Brand?<br />Personal Brand first showed up in 1987 when Tom Peters wrote “The Brand Called You” for Fast ...
What is Personal Brand?<br />How you present yourself<br />Your uniqueness<br />Your skills and abilities<br />Your image<...
Your First Impression<br />A first impression is usually made in less than 30 seconds<br />Studies have shown it can take ...
Why is Personal Brand Important<br />Who currently controls your brand?<br />Your employer?<br />Google?<br />Does your pe...
Benefits<br />Increases your visibility and presence<br />Demonstrates your competence, experience, and contributions <br ...
Career<br />Increase your career opportunities <br />Resumes are dying<br />no one trusts a resume<br />
You<br />You are unique and original<br />You are a leader and influential<br />You deserve to be compensated for your pas...
Self-Promotion<br />There are negative connotation to personal branding<br />Because it related to self-promotion<br />
Self-Promotion<br />There are negative connotation to personal branding<br />Because it related to self-promotion<br />Sel...
Self-Promotion<br />There are negative connotation to personal branding<br />Because it related to self-promotion<br />Sel...
Self-Promotion<br />There are negative connotation to personal branding<br />Because it related to self-promotion<br />Sel...
Creators & Change Agents<br />You are all Creators<br />“Publication is a self-invasion of privacy.” – Marshal McLuhan<br ...
Discover Your Brand<br />“The Future You”<br />
Your Personal Brand<br />All that you are should support your personal brand<br />You are a whole person, not just your pr...
CEO of  Your Own Brand<br />You are the CEO of your own career<br />What is a title for your career now that is likely to ...
Questions? Feedback?ChristopherA@LifeWithAlacrity.com<br />
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Personal Brand Slidecast for BGIMGT566SX

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Personal Brand Slidecast for BGIMGT566SX

  1. 1. Online Branding for Personal & Business Goals<br />Creating and Managing an Identity that Promotes Mission & Vision <br />
  2. 2. Personal Brand<br />“The Future You”<br />
  3. 3. What is Brand<br />Brand is a perception or emotion, maintained by a buyer or prospective buyer, that describes his experience related to doing business with an organization or consuming its products and services.<br />Commodity: Coffee $0.99<br />Brand: Starbucks $4.69<br />Brand: sneakers into nike<br />Brand: diamonds into tiffany’s<br />Brand: <br />
  4. 4. What is Personal Brand?<br />A perception or emotion, maintained by someone other then you, that describes the total experience of having a relationship with you.<br />
  5. 5. What is Personal Brand?<br />Personal Brand first showed up in 1987 when Tom Peters wrote “The Brand Called You” for Fast Company magazine<br />We are the CEOs of our own companies<br />It is the process by which you market yourself to others<br />It is what makes you unique<br />Or more importantly, what someone remembers that is unique about you<br />It is how you make a difference and how you communicate that difference<br />
  6. 6. What is Personal Brand?<br />How you present yourself<br />Your uniqueness<br />Your skills and abilities<br />Your image<br />Your potential<br />You as a person – your “humanity”<br />
  7. 7. Your First Impression<br />A first impression is usually made in less than 30 seconds<br />Studies have shown it can take 21 new interactions to change that firstimpression<br />
  8. 8. Why is Personal Brand Important<br />Who currently controls your brand?<br />Your employer?<br />Google?<br />Does your personal brand serve you?<br />If you search in google for your name, do you come up?<br />If you search in google for your professional speciality, does your name come up?<br />Is the knowledge you share with others considered to be authentic?<br />Or are you interpreted to be a spokesman for others?<br />
  9. 9. Benefits<br />Increases your visibility and presence<br />Demonstrates your competence, experience, and contributions <br />Differentiates yourself from others<br />Gain confidence in your own abilities<br />Increases your level of engagement<br />Focuses you on your goals and objectives<br />Leverage your social network<br />
  10. 10. Career<br />Increase your career opportunities <br />Resumes are dying<br />no one trusts a resume<br />
  11. 11. You<br />You are unique and original<br />You are a leader and influential<br />You deserve to be compensated for your passions<br />You want others to believe in you<br />You are credible and authentic<br />You want others to be able to market you<br />
  12. 12. Self-Promotion<br />There are negative connotation to personal branding<br />Because it related to self-promotion<br />
  13. 13. Self-Promotion<br />There are negative connotation to personal branding<br />Because it related to self-promotion<br />Self-promotion is only bad when practiced at the expense of others<br />
  14. 14. Self-Promotion<br />There are negative connotation to personal branding<br />Because it related to self-promotion<br />Self-promotion is only bad when practiced at the expense of others<br />It doesn’t have to be bad if it is used for good<br />
  15. 15. Self-Promotion<br />There are negative connotation to personal branding<br />Because it related to self-promotion<br />Self-promotion is only bad when practiced at the expense of others<br />It doesn’t have to be bad if it is used for good<br />It is good when you provide value<br />
  16. 16. Creators & Change Agents<br />You are all Creators<br />“Publication is a self-invasion of privacy.” – Marshal McLuhan<br />You all all Change Agents<br />“In exchange for power, influence, command and a place in history, a president gives up the bulk of his privacy.” – Roger Mudd<br />What are you willing to risk to affect change?<br />
  17. 17. Discover Your Brand<br />“The Future You”<br />
  18. 18. Your Personal Brand<br />All that you are should support your personal brand<br />You are a whole person, not just your profession <br />Is your personal brand powerful to people to already know you?<br />Does a clear, concise, positive idea come to mind when people think of you?<br />Is your personal brand effective with people that don’t know you?<br />
  19. 19. CEO of Your Own Brand<br />You are the CEO of your own career<br />What is a title for your career now that is likely to be true in 2 years?<br />Mine now is “Entrepreneur, Advisor & Technologist”<br />What is the best one sentence introduction of your professional self?<br />“I am a long-time entrepreneur & technologist focused on the opportunities found in the social web, online trust and virtual communities, which I write about in my blog Life With Alacrity and teach in the sustainable MBA program at Bainbridge Graduate Institute.<br />
  20. 20. Questions? Feedback?ChristopherA@LifeWithAlacrity.com<br />
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