Personal Brand Slidecast for BGIMGT566SX
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Personal Brand Slidecast for BGIMGT566SX

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Personal Brand Slidecast for BGIMGT566SX Personal Brand Slidecast for BGIMGT566SX Presentation Transcript

  • Online Branding for Personal & Business Goals
    Creating and Managing an Identity that Promotes Mission & Vision
  • Personal Brand
    “The Future You”
  • What is Brand
    Brand is a perception or emotion, maintained by a buyer or prospective buyer, that describes his experience related to doing business with an organization or consuming its products and services.
    Commodity: Coffee $0.99
    Brand: Starbucks $4.69
    Brand: sneakers into nike
    Brand: diamonds into tiffany’s
    Brand:
  • What is Personal Brand?
    A perception or emotion, maintained by someone other then you, that describes the total experience of having a relationship with you.
  • What is Personal Brand?
    Personal Brand first showed up in 1987 when Tom Peters wrote “The Brand Called You” for Fast Company magazine
    We are the CEOs of our own companies
    It is the process by which you market yourself to others
    It is what makes you unique
    Or more importantly, what someone remembers that is unique about you
    It is how you make a difference and how you communicate that difference
  • What is Personal Brand?
    How you present yourself
    Your uniqueness
    Your skills and abilities
    Your image
    Your potential
    You as a person – your “humanity”
  • Your First Impression
    A first impression is usually made in less than 30 seconds
    Studies have shown it can take 21 new interactions to change that firstimpression
  • Why is Personal Brand Important
    Who currently controls your brand?
    Your employer?
    Google?
    Does your personal brand serve you?
    If you search in google for your name, do you come up?
    If you search in google for your professional speciality, does your name come up?
    Is the knowledge you share with others considered to be authentic?
    Or are you interpreted to be a spokesman for others?
  • Benefits
    Increases your visibility and presence
    Demonstrates your competence, experience, and contributions
    Differentiates yourself from others
    Gain confidence in your own abilities
    Increases your level of engagement
    Focuses you on your goals and objectives
    Leverage your social network
  • Career
    Increase your career opportunities
    Resumes are dying
    no one trusts a resume
  • You
    You are unique and original
    You are a leader and influential
    You deserve to be compensated for your passions
    You want others to believe in you
    You are credible and authentic
    You want others to be able to market you
  • Self-Promotion
    There are negative connotation to personal branding
    Because it related to self-promotion
  • Self-Promotion
    There are negative connotation to personal branding
    Because it related to self-promotion
    Self-promotion is only bad when practiced at the expense of others
  • Self-Promotion
    There are negative connotation to personal branding
    Because it related to self-promotion
    Self-promotion is only bad when practiced at the expense of others
    It doesn’t have to be bad if it is used for good
  • Self-Promotion
    There are negative connotation to personal branding
    Because it related to self-promotion
    Self-promotion is only bad when practiced at the expense of others
    It doesn’t have to be bad if it is used for good
    It is good when you provide value
  • Creators & Change Agents
    You are all Creators
    “Publication is a self-invasion of privacy.” – Marshal McLuhan
    You all all Change Agents
    “In exchange for power, influence, command and a place in history, a president gives up the bulk of his privacy.” – Roger Mudd
    What are you willing to risk to affect change?
  • Discover Your Brand
    “The Future You”
  • Your Personal Brand
    All that you are should support your personal brand
    You are a whole person, not just your profession
    Is your personal brand powerful to people to already know you?
    Does a clear, concise, positive idea come to mind when people think of you?
    Is your personal brand effective with people that don’t know you?
  • CEO of Your Own Brand
    You are the CEO of your own career
    What is a title for your career now that is likely to be true in 2 years?
    Mine now is “Entrepreneur, Advisor & Technologist”
    What is the best one sentence introduction of your professional self?
    “I am a long-time entrepreneur & technologist focused on the opportunities found in the social web, online trust and virtual communities, which I write about in my blog Life With Alacrity and teach in the sustainable MBA program at Bainbridge Graduate Institute.
  • Questions? Feedback?ChristopherA@LifeWithAlacrity.com