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Personal Brand Slidecast for BGIMGT566SX
 

Personal Brand Slidecast for BGIMGT566SX

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    Personal Brand Slidecast for BGIMGT566SX Personal Brand Slidecast for BGIMGT566SX Presentation Transcript

    • Online Branding for Personal & Business Goals
      Creating and Managing an Identity that Promotes Mission & Vision
    • Personal Brand
      “The Future You”
    • What is Brand
      Brand is a perception or emotion, maintained by a buyer or prospective buyer, that describes his experience related to doing business with an organization or consuming its products and services.
      Commodity: Coffee $0.99
      Brand: Starbucks $4.69
      Brand: sneakers into nike
      Brand: diamonds into tiffany’s
      Brand:
    • What is Personal Brand?
      A perception or emotion, maintained by someone other then you, that describes the total experience of having a relationship with you.
    • What is Personal Brand?
      Personal Brand first showed up in 1987 when Tom Peters wrote “The Brand Called You” for Fast Company magazine
      We are the CEOs of our own companies
      It is the process by which you market yourself to others
      It is what makes you unique
      Or more importantly, what someone remembers that is unique about you
      It is how you make a difference and how you communicate that difference
    • What is Personal Brand?
      How you present yourself
      Your uniqueness
      Your skills and abilities
      Your image
      Your potential
      You as a person – your “humanity”
    • Your First Impression
      A first impression is usually made in less than 30 seconds
      Studies have shown it can take 21 new interactions to change that firstimpression
    • Why is Personal Brand Important
      Who currently controls your brand?
      Your employer?
      Google?
      Does your personal brand serve you?
      If you search in google for your name, do you come up?
      If you search in google for your professional speciality, does your name come up?
      Is the knowledge you share with others considered to be authentic?
      Or are you interpreted to be a spokesman for others?
    • Benefits
      Increases your visibility and presence
      Demonstrates your competence, experience, and contributions
      Differentiates yourself from others
      Gain confidence in your own abilities
      Increases your level of engagement
      Focuses you on your goals and objectives
      Leverage your social network
    • Career
      Increase your career opportunities
      Resumes are dying
      no one trusts a resume
    • You
      You are unique and original
      You are a leader and influential
      You deserve to be compensated for your passions
      You want others to believe in you
      You are credible and authentic
      You want others to be able to market you
    • Self-Promotion
      There are negative connotation to personal branding
      Because it related to self-promotion
    • Self-Promotion
      There are negative connotation to personal branding
      Because it related to self-promotion
      Self-promotion is only bad when practiced at the expense of others
    • Self-Promotion
      There are negative connotation to personal branding
      Because it related to self-promotion
      Self-promotion is only bad when practiced at the expense of others
      It doesn’t have to be bad if it is used for good
    • Self-Promotion
      There are negative connotation to personal branding
      Because it related to self-promotion
      Self-promotion is only bad when practiced at the expense of others
      It doesn’t have to be bad if it is used for good
      It is good when you provide value
    • Creators & Change Agents
      You are all Creators
      “Publication is a self-invasion of privacy.” – Marshal McLuhan
      You all all Change Agents
      “In exchange for power, influence, command and a place in history, a president gives up the bulk of his privacy.” – Roger Mudd
      What are you willing to risk to affect change?
    • Discover Your Brand
      “The Future You”
    • Your Personal Brand
      All that you are should support your personal brand
      You are a whole person, not just your profession
      Is your personal brand powerful to people to already know you?
      Does a clear, concise, positive idea come to mind when people think of you?
      Is your personal brand effective with people that don’t know you?
    • CEO of Your Own Brand
      You are the CEO of your own career
      What is a title for your career now that is likely to be true in 2 years?
      Mine now is “Entrepreneur, Advisor & Technologist”
      What is the best one sentence introduction of your professional self?
      “I am a long-time entrepreneur & technologist focused on the opportunities found in the social web, online trust and virtual communities, which I write about in my blog Life With Alacrity and teach in the sustainable MBA program at Bainbridge Graduate Institute.
    • Questions? Feedback?ChristopherA@LifeWithAlacrity.com