What is Brand Brand is a perception or emotion, maintained by a buyer or prospective buyer, that describes his experience related to doing business with an organization or consuming its products and services. Commodity: Coffee $0.99 Brand: Starbucks $4.69 Brand: sneakers into nike Brand: diamonds into tiffany’s Brand:
What is Personal Brand? A perception or emotion, maintained by someone other then you, that describes the total experience of having a relationship with you.
What is Personal Brand? Personal Brand first showed up in 1987 when Tom Peters wrote “The Brand Called You” for Fast Company magazine We are the CEOs of our own companies It is the process by which you market yourself to others It is what makes you unique Or more importantly, what someone remembers that is unique about you It is how you make a difference and how you communicate that difference
What is Personal Brand? How you present yourself Your uniqueness Your skills and abilities Your image Your potential You as a person – your “humanity”
Your First Impression A first impression is usually made in less than 30 seconds Studies have shown it can take 21 new interactions to change that firstimpression
Why is Personal Brand Important Who currently controls your brand? Your employer? Google? Does your personal brand serve you? If you search in google for your name, do you come up? If you search in google for your professional speciality, does your name come up? Is the knowledge you share with others considered to be authentic? Or are you interpreted to be a spokesman for others?
Benefits Increases your visibility and presence Demonstrates your competence, experience, and contributions Differentiates yourself from others Gain confidence in your own abilities Increases your level of engagement Focuses you on your goals and objectives Leverage your social network
Career Increase your career opportunities Resumes are dying no one trusts a resume
You You are unique and original You are a leader and influential You deserve to be compensated for your passions You want others to believe in you You are credible and authentic You want others to be able to market you
Self-Promotion There are negative connotation to personal branding Because it related to self-promotion
Self-Promotion There are negative connotation to personal branding Because it related to self-promotion Self-promotion is only bad when practiced at the expense of others
Self-Promotion There are negative connotation to personal branding Because it related to self-promotion Self-promotion is only bad when practiced at the expense of others It doesn’t have to be bad if it is used for good
Self-Promotion There are negative connotation to personal branding Because it related to self-promotion Self-promotion is only bad when practiced at the expense of others It doesn’t have to be bad if it is used for good It is good when you provide value
Creators & Change Agents You are all Creators “Publication is a self-invasion of privacy.” – Marshal McLuhan You all all Change Agents “In exchange for power, influence, command and a place in history, a president gives up the bulk of his privacy.” – Roger Mudd What are you willing to risk to affect change?
Your Personal Brand All that you are should support your personal brand You are a whole person, not just your profession Is your personal brand powerful to people to already know you? Does a clear, concise, positive idea come to mind when people think of you? Is your personal brand effective with people that don’t know you?
CEO of Your Own Brand You are the CEO of your own career What is a title for your career now that is likely to be true in 2 years? Mine now is “Entrepreneur, Advisor & Technologist” What is the best one sentence introduction of your professional self? “I am a long-time entrepreneur & technologist focused on the opportunities found in the social web, online trust and virtual communities, which I write about in my blog Life With Alacrity and teach in the sustainable MBA program at Bainbridge Graduate Institute.