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Introduction to the Social Web (2010-07-14 final)
 

Introduction to the Social Web (2010-07-14 final)

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    Introduction to the Social Web (2010-07-14 final) Introduction to the Social Web (2010-07-14 final) Presentation Transcript

    • Introduction to the Social Web
      July 14, 2010
    • Shared Language
      Every person comes to a group with different experience.
      To join a culture, each person must learn the Shared Language of that culture.
    • Shared Language
      Every culture creates for itself a Shared Language
      The process of creating a Shared Language is essential for group formation
      We already have Shared Language
      Opening Circle
      Check In
      Appreciation
      The purpose of this workshop is to begin to create a Shared Language for the Social Web
    • The Problem
      So what is the problem we are trying to solve?
      Rapid Change!
    • Rapid Change
      So what is changing?
      Product Proliferation
    • Rapid Change
      So what is changing?
      Product Proliferation
      Media Proliferation
    • Rapid Change
      So what is changing?
      Product Proliferation
      Media Proliferation
      Access Proliferation
    • Rapid Change
      So what is changing?
      Product Proliferation
      Media Proliferation
      Access Proliferation
      Fragmentation & Disintermediation
    • Rapid Change
      So what is changing?
      Product Proliferation
      Media Proliferation
      Access Proliferation
      Fragmentation & Disintermediation
      Rise of Active Participation
    • Rapid Change
      So what is changing?
      Product Proliferation
      Media Proliferation
      Access Proliferation
      Fragmentation & Disintermediation
      Rise of Active Participation
      Demand for Authenticity
    • Rapid Change
      So what is changing?
      Product Proliferation
      Media Proliferation
      Access Proliferation
      Fragmentation & Disintermediation
      Rise of Active Participation
      Demand for Authenticity
      The Long Tail
    • Rapid Change
      So what is changing?
      Product Proliferation
      Media Proliferation
      Access Proliferation
      Fragmentation & Disintermediation
      Rise of Active Participation
      Demand for Authenticity
      The Long Tail
      Exponential Times
    • Rapid Change
      So what is changing?
      Product Proliferation
      Media Proliferation
      Access Proliferation
      Fragmentation & Disintermediation
      Rise of Active Participation
      Demand for Authenticity
      The Long Tail
      Exponential Times
      Climate Change
    • Joining the Conversation
      There is only one way to manage this rapid change
      Find others to help you!
      Join the Conversation!
    • The Social Web
      So where is this place that we are going to converse? It’s called the Social Web
      So what is the Social Web?
      It is Social Networks of people having conversations
      Who are sharing Social Media
      It functions using Social Softwareapplications
      And takes advantage of the toolchest of open technologies called Web 2.0
    • Social Networks
      So what areSocial Networks?
      “A web of interconnected people who directly or indirectly interact with or influence each other.”— divers hands
    • Social Networks
      So what are Social Networks?
      “A web of interconnected people who directly or indirectly interact with or influence each other.”
      The web of connections that make up the structure of a Social Network are as important as the nodes
      The information that flows through these relationships are two-way, i.e. they are conversations
    • Social Networks
      Types of Relationships?
      Kinship
      Friendship
      Financial exchange
      Common beliefs
      Common interests
      Common culture
    • Social Networks
      Why are Social Networks so powerful?
      Connections are exponential
      Tier Three people are those that influence hundreds
      Tier Two people are those that influence thouse hundreds, and thus influence thousands
      Tier One people are those that can influence ten’s of thousands
    • Social Networks
      However, the hierarchy above doesn’t accurately describe what really happens
      Every Tier One influencer is surrounded by other people
      Even a small Tier Three people can have strong influence on Tier Ones, thus have influence on thousands
      Social networks are fractal
    • Social Networks
      Also, the interactions between different social networks may not be intuitively obvious
      People can connect the social networks in many different ways
    • Social Networks
      These are are some of the people that are between the networks
      Connectors — connect people to each other
      Mavens — connect people through sharing knowledge
      Influencers — Use knowledge to engage and persuade
    • Social Networks
      Facebook is not a Social Network
      Facebook offers services to Social Networks
      Thus it is more properly a Social Networking Service
      It is is Facebook’s interest to claim they are the Social Network
      If Facebook were to close today, the Social Networks it serves would still exist
    • Social Media
      So what is Social Media?
      “The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.”— divers hands
      News & Stories
      Places & Events
      Speech & Audio
      Photos & Videos
    • Parking Lot Indicator
    • Social Media
      Above all, Social Media is about conversations
      They are personal and authentic
      They are vibrant and emergent
      They are two-way — you must listen then respond
      They can’t be controlled or organized without losing their value
    • Social Media
      Five Rules of Conversation— doc searls
      The purpose of conversation is to create and improve understanding — not to “deliver messages”
      There is no “audience” in conversation, only partners
      People in conversations don’t repeat the same thing over and over — they move on
      Conversations are about listening and talking, not announcing
      Conversation is live, and constantly moving and changing
    • Social Media
      Social Media as an umbrella term does not include all of the Social Web
      In fact, much of the abuses of the Social Web are cause by old-style Madison Ave. marketing
      They are attempting to co-opt the Social Web by returning it to be a one-way medium
      For Social Media to be effective, it must be two-way, i.e. conversational
    • Social Networks
      Tell of an example of use of Social Media that you love?
      How about Social Media use you hate? (i.e. what's an annoying/marketing/self-promoting use of social media that drives you nuts?)
    • Social Software
      So what is Social Software?
      “Software that supports group interaction.”— clay shirky
      “Software that supports, extends, or derives value from human social behavior.”— tom coates
    • Social Software
      So what are some kinds of social software?
    • Forums &
      Online
      Communities
      Blogs
      Social
      Networking
      Services
      Media Sharing
      Life Streaming
      Podcasts
    • Blogs
      What is a “Blog”?
      “A frequent and chronological publication of personal thoughts, pictures and weblinks”
    • Blogs
      As a collective, the blogosphere rivals any mass media in terms of reach, time spent, and their wider cultural, social and political impact.
      Blogging today must be embraced whether you are a technologist, a marketer, advertising professional, content producer, or a teacher.
    • Dark Side of Social Software
      Social Software
    • Dark Side of Social Software
      Software that gets spammed-- clay shirky
      Social Software
    • Dark Side of Social Software
      Software that gets spammed-- clay shirky
      Software that gets trolls-- sunir shah
      Social Software
    • Dark Side of Social Software
      Software that gets spammed-- clay shirky
      Software that gets trolls-- sunir shah
      Software that gets you laid-- jamiezawinski
      Social Software
    • Web 2.0
      So what is Web 2.0?
      “The technology and web design to enhance creativity, information sharing, and collaboration among users”— anonymous
    • The Social Web
      So what are the technologies of
      Web 2.0?
      Open Data Formats
      RSS, HTML, XML, Atom, ...
      Open APIs
      REST, Ajax, OpenID, oAuth, ...
      Open Approaches
      Form≠Content, Mashups, Aggregation, Filtering, Tagging, Folksonomy, ...
    • The Social Web
      http://www.mirnabard.com/2010/02/15-categories-of-social-media/
    • Social Media Glossary
      http://www.socialbrite.org/sharing-center/glossary/
    • Questions? Feedback?ChristopherA@LifeWithAlacrity.com
    • VIDEO: Lefever, L. (2007, June 27) Commoncraft, Seattle, WA USA. Retrieved from http://commoncraft.com/video-social-networking
      Social Networking in Plain English
      ABSTRACT: “Social Networking in Plain English introduces the basic ideas behind Social Networking. The video focuses on the role of social test networking in solving real-world problems. The video includes: The role of people networks in business and personal life; The hidden nature of real-world people networks; How social networking sites reveal hidden connections; The basic features of social networking websites.”
    • VIDEO: Wesch, M. (2007, May 08) Digital Ethnography, Kansas State University, Manhattan, KS, USA. Retrieved from http://www.youtube.com/watch?v=NLlGopyXT_g
      The Machine is Us/ing Us (Final Version)
      POETIC TRANSCRIPT: “We Are the Web, When we post and then tag pictures, teaching the Machine to give names, we are teaching the Machine., Each time we forge a link, we teach it an idea. Think of the 100 billion times per day humans click on a Web page, teaching the Machine”
    • VIDEO: Qualman, E. (2010, May 27) Socialnomics. Retrieved from http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
      Social Media Revolution 2 (refresh)
      ABSTRACT: “Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.”
    • More resources…
      http://delicious.com/christophera/
      bgimgt566sx/unit1