Using the
    Social Web
for Social Change
Week 1 – Elluminate Session A
September 29, 2010: 6pm PT
Week 1: Introduction to the Social Web

 Agenda
 Opening Circle
 Pre-Elluminate Checklist
 Who are we?
                   ...
Type a few words into
                 the chat window as a
Opening Circle   “tag”:
                   a word on how you a...
Who are we?
              There are 26 students:
Who are we?    24 are Hybrid MBA
               students
               1...
Career Interests
               Unlike last year, many of
Who are we?    you don’t know which
               sector you wi...
You wish to learn more about Social Web to learn:
“how use social networking for business”
“to be comfortable with these t...
You wish to:
“get a job”
“communicate and co-create”
“raise consumer consciousness”
“leverage social media for socially co...
Civic Engagement
“I’m concerned that we increasingly have middle
school conversations on PhD level issues (ex. the
health ...
Access
“I am a bit concerned because there is a basic
assumption that the people I would want to be
targeting have access ...
Assumptions
Assumptions
  About a third of the group have
  significantly more social web
  experience
     In first weeks t...
Questions
Questions
 Not much interest in online
 community management and
 moderation?
 Not much interest in wiki,
 wikip...
The Firehose
& the Iceberg
The Firehose
 This is a survey course – there is no
 way in 80 hours to teach it all
 You choose where to go deep, but
 yo...
The Iceberg
 I can only teach just the tip of the
 iceberg
 But I will act as your guide to get a
 glimpse of how deep eac...
Time Expections & Grades
 Personal Learning Journals
   1/2 to 1 hour a week, 10% grade
 BGI Guide
   1-2 hours a week, 30...
Pre-Elluminate
Assignments
A Vision of Students Today


KEYQUOTE: “This video was created by
me and the 200 students enrolled in
ANTH 200: Introducti...
Introduction to the Social
Web




KEYQUOTE: “So what is the Social
Web? It is Social Networks of people
having conversati...
Introduction to the Social
Web


KEYQUOTE: “Every time a new group of people meet
together — whether in a team, in a marke...
Social Networking in Plain
English


ABSTRACT: “Social Networking in Plain
English introduces the basic ideas
behind Socia...
Social Media Revolution 2
(refresh)




ABSTRACT: “Social Media Revolution 2
is a refresh of the original video with
new a...
Blogs in Plain English




ABSTRACT: “A video for people who
wonder why blogs are such a big deal.
                       ...
The Machine is Us/ing Us
(Final Version)



POETIC TRANSCRIPT: “We Are the
Web, When we post and then tag
pictures, teachi...
Assignments

 Confirm BGI Email
 Signup for Social Bookmarking
 Update Channel Profile
 Pre-course Survey
 Add to Social Web...
A Shared Language
for the Social Web
Shared Language

 We have already started to create a
 Shared Language
   Opening Circle
   Tagging
   Scan, Focus, Act
 M...
Shared Artifacts

 We can facilitate the creation of
 Shared Language through Shared
 Artifacts
   Initially, by using del...
Glossary

 Our first shared artifact is our shared
 glossary
 We are building this together
 Add new words or phrases, clar...
Scan

Scan Focus Act
Keeping our intent in
context                 Focus



                        Act
The BGI
Social Web
How do I manage these social web
conversations? I’m overwhelmed
now!
Learn skills of:
      Scan       ...
Scan
In this phase we gather information in a broad way. First define
your intent and context, i.e. what is your purpose an...
Scan » 10 Minutes
        Pick a context. Scan for essentials items based on that context.
Scan


        Focus » 30 Minut...
Scan » Monday
        Make sure you know your high level priorities
Scan


        Focus » During Week
        Dig in first...
Scan
In this phase we define our intent and context. We gather
information in a broad way. We begin to build a conceptual
m...
What now?

The Social Web   Sign up for Social
                 Bookmarking

                 We are using
               ...
What are Tags?
 Tags are words that mean something
    Sometimes called labels, categories,
    or keywords
 Things that a...
Folksonomy
 Tags are personal; a “folksonomy”
 not “taxonomy”
 A folksonomy is the practice of
 organizing information usi...
Tagging Best Practices
 Tag ideas, concepts and events
 Use nouns if possible
 The best tags are narrow and specific
   app...
Multi-Word Tags
 In most cases tag separately if each
 word use in a future topic search
    significant: lamp shade
    no...
Tagging Best Practices
 Be consistent
 Think of what words others may use
 Periodically review and update your
 tags
 When...
BGI Conventions
 Use ‘bgiedu’ for web pages about BGI, but
 not other webpages. Don’t use ‘bgi’.
 Use ‘bgimgt’ for any cou...
Bookmarks by   http://delicious.com/network/bgiedu
BGI Network
Bookmarks by   http://delicious.com/network/bgiedu/bundle:Students
BGI Students
Wordle of BGIedu          http://delicious.com/network/bgiedu/bundle:Students
Student’s DeliciousTags
Bookmarks by            http://delicious.com/network/bgiedu/bundle:Staff-
                                                ...
Bookmarks by   http://delicious.com/network/bgiedu/bundle:Alumni
BGI Alumni
Bookmarks by me   http://delicious.com/christophera
Bookmarks by me for this   http://delicious.com/christophera/bgimgt566sx
class
Bookmarks by a BGI         http://delicious.com/christophera/bgimgt566sx
Teacher for Class Week 1                         ...
Scan

The Social Web   Don’t just read —
                 bookmark and tag the
                 your favorite web pages
  ...
Focus
                 Learn to be brutal with
The Social Web   your reading.

                 Don’t read anything that
 ...
Act
                 Share your favorite posts
The Social Web   with others, and point
                 them to your socia...
Share
                 Cajole your colleagues
The Social Web   into participating.

                 The more people you
 ...
Share
                 Get them involved by
The Social Web   sharing with them what
                 you like.
Share
                 ... and what you don’t like.
The Social Web
Share
                 Share your experience in
The Social Web   learning to use the Social
                 Web.

       ...
Share
                 Share your Passion!
The Social Web
Explore
                 Together you can explore
The Social Web   the world better.

                 You don’t have to r...
Course Plan

 October Intensive:
  Saturday: The Social Web Online       October
  vs. Offline: Identity, Reputation &
  Pr...
Course Plan

 October: Focus on blogging,
 participatory media, social video    October/
 Last week of October/Early
     ...
Course Plan

 November: Misc. topics & light
 activity load to allow for Social Change    November
 Projects              ...
Course Plan

 December: Constructive criticism
 of projects, post-mortem of course
 Grades:                               ...
Course Communications	

 Course plan in Channel will be
 updated regularly
 Send email to
 Christopher.Allen@BGI.edu
 Othe...
Questions?
   Feedback?
Christopher.Allen@BGI.edu

Next: October Intensive
October 8, 2010: 3pm PT
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BGIMGT566sx 2010 Elluminate A

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Presentation for the live Elluminate session for week one of the 2010 BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.

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BGIMGT566sx 2010 Elluminate A

  1. 1. Using the Social Web for Social Change Week 1 – Elluminate Session A September 29, 2010: 6pm PT
  2. 2. Week 1: Introduction to the Social Web Agenda Opening Circle Pre-Elluminate Checklist Who are we? Agenda The Firehose & the Iceburg Shared Language & Shared Artifacts Social Web Definitions & Collaborative Discovery Discussion: Course Plan Discussion: BGI Guides Discussion: Social Change Projects Afterwords
  3. 3. Type a few words into the chat window as a Opening Circle “tag”: a word on how you are feeling tonight a word about a topic you are excited to learn about this quarter a few words something you learned this week a few words about a concern
  4. 4. Who are we? There are 26 students: Who are we? 24 are Hybrid MBA students 1 Auditing 1 Staff ~12 are 3 Year students 13 are men, 13 are women 13 are in Seattle Area, 4 are Portland Area, 9 elsewhere All but 2 are Pacific Time Zone
  5. 5. Career Interests Unlike last year, many of Who are we? you don’t know which sector you will be working in. Last year 1/2 were entrepreneurs. 5 listed “Food/Ag” as an industry concentration as opposed to 6 last year listing “Sustainable Community Economic Development”
  6. 6. You wish to learn more about Social Web to learn: “how use social networking for business” “to be comfortable with these tools” “scaling my social network to make a lasting impact” “how to create my own content” “strategy, techniques and workarounds” “how best to participate depending on different needs” “to get more comfortable with putting my voice out there” “understand the appeal of, and make more meaningful, social networking” “how to make videos” “better comprehension of how to use these tools” “learn how to support local economy and democratic cohesion” “to better understand the positive and negative aspects of the current online social web so that we can leverage it for better offline social web”
  7. 7. You wish to: “get a job” “communicate and co-create” “raise consumer consciousness” “leverage social media for socially conscious startups” “make connections between people through compelling storytelling to catalyze change” “cross urban and rural agriculture boundaries” “empower change at a local level” “to push myself to learn how to efficiently utilize these new ways of communication, without feeling like I have lost myself and falling behind the times” “promote my endeavors and find like-minded change agents” “break a personal blind-spot” “go outside my comfort zone”
  8. 8. Civic Engagement “I’m concerned that we increasingly have middle school conversations on PhD level issues (ex. the health care debate), which is fueled in part by the web.   Christina How can the social web provide, on balance, more Hulet substantive dialogue and civic engagement?”
  9. 9. Access “I am a bit concerned because there is a basic assumption that the people I would want to be targeting have access to the social web. I'm not sure that's true given the technology gap between different socio-economic and ethnic groups in the US, and abroad. Kim Also, because most of the pages I am privy to are in Powe English, I am not able to communicate with people of vastly different backgrounds, opportunities and opinions than I because of language barriers (not to mention censorship!)”
  10. 10. Assumptions Assumptions About a third of the group have significantly more social web experience In first weeks they can help mentor those with less experience This year there seems to be a lot more interest in learning how to leverage local communities. I will adapt curriculum to cover.
  11. 11. Questions Questions Not much interest in online community management and moderation? Not much interest in wiki, wikipedia, wiki gardening? Not much interest in mobile? Not much interest in virtual reality & online games? Who is available for telephone mentoring? Windows Video App?
  12. 12. The Firehose & the Iceberg
  13. 13. The Firehose This is a survey course – there is no way in 80 hours to teach it all You choose where to go deep, but you may exceed your 80 hours if you do We will teach some online time management techniques, but it is still up to you to manage your time “Perfection is the enemy of the good” “Ship early and often” “Fail fast”
  14. 14. The Iceberg I can only teach just the tip of the iceberg But I will act as your guide to get a glimpse of how deep each topic can be Think about where you wish to dive deeper
  15. 15. Time Expections & Grades Personal Learning Journals 1/2 to 1 hour a week, 10% grade BGI Guide 1-2 hours a week, 30% grade Social Change Project 24-32 hours 20% complete, 10% group, 10% quality Course Participation 2 hours per week, 20% grade
  16. 16. Pre-Elluminate Assignments
  17. 17. A Vision of Students Today KEYQUOTE: “This video was created by me and the 200 students enrolled in ANTH 200: Introduction to Cultural Anthropology at Kansas State University, Spring 2007. It began as a brainstorming exercise, thinking about VIDEO: Wesch, M. (2007, October how students learn, what they need to 12) Digital Ethnography, Kansas State learn for their future, and how our University, Manhattan, KS, USA. current educational system fits in. We Retrieved from http:// created a Google Document to facilitate www.youtube.com/watch? the brainstorming exercise…” v=dGCJ46vyR9o or BLOG: http:// mediatedcultures.net/ksudigg/? p=119
  18. 18. Introduction to the Social Web KEYQUOTE: “So what is the Social Web? It is Social Networks of people having conversations; Who are sharing Social Media; It functions using Social SLIDECAST: Allen, C. (2010, Software applications; And takes September) Slideshare.net. Retrieved advantage of the toolchest of open from http://www.slideshare.net/ technologies called Web 2.0.” ChristopherA/introduction-to-the- social-web-2010-0714final-5299817
  19. 19. Introduction to the Social Web KEYQUOTE: “Every time a new group of people meet together — whether in a team, in a marketplace, or in a community — one of the first activities they must do together is create a shared language…They do this in order to communicate more effectively together, to put a context on the words that they have in common, to construct a shared understanding in their minds based both on available information and their individual diversity of experience…Without a shared language BLOGPOST: Allen, C. (2009, there will be no clarity on mutual goals — whether it September 16) Life With Alacrity. involves working together, transacting a trade, or creating something…However, some facilitators have Retrieved from http:// learned that one of the best ways to help a group form www.lifewithalacrity.com/2009/09/ a shared language is by having the group create together a shared artifact…It allows the individuals creating-shared-language-and-shared- participating to ask the questions: "Is this what you artiifacts.html mean when you are talking about this?”
  20. 20. Social Networking in Plain English ABSTRACT: “Social Networking in Plain English introduces the basic ideas behind Social Networking. The video focuses on the role of social test networking in solving real-world problems. The video includes: The role VIDEO: Lefever, L. (2007, June 27) of people networks in business and Commoncraft, Seattle, WA USA. personal life; The hidden nature of real- Retrieved from http:// world people networks; How social commoncraft.com/video-social- networking sites reveal hidden networking connections; The basic features of social networking websites.”
  21. 21. Social Media Revolution 2 (refresh) ABSTRACT: “Social Media Revolution 2 is a refresh of the original video with new and updated social media & VIDEO: Qualman, E. (2010, May 27) mobile statistics that are hard to ignore. Socialnomics. Retrieved from http:// Based on the book Socialnomics by Erik www.youtube.com/watch? Qualman.” v=lFZ0z5Fm-Ng
  22. 22. Blogs in Plain English ABSTRACT: “A video for people who wonder why blogs are such a big deal. VIDEO: Lefever, L. (2008, March 5) This is a short introduction to blogs - Commoncraft, Seattle, WA USA. how they work and why they matter.” Retrieved from http:// commoncraft.com/blogs
  23. 23. The Machine is Us/ing Us (Final Version) POETIC TRANSCRIPT: “We Are the Web, When we post and then tag pictures, teaching the Machine to give names, we are teaching the Machine., VIDEO: Wesch, M. (2007, May 08) Each time we forge a link, we teach it Digital Ethnography, Kansas State an idea. Think of the 100 billion times University, Manhattan, KS, USA. per day humans click on a Web page, Retrieved from http:// teaching the Machine” www.youtube.com/watch? v=NLlGopyXT_g
  24. 24. Assignments Confirm BGI Email Signup for Social Bookmarking Update Channel Profile Pre-course Survey Add to Social Web Glossary
  25. 25. A Shared Language for the Social Web
  26. 26. Shared Language We have already started to create a Shared Language Opening Circle Tagging Scan, Focus, Act Meaning is in the mind, not in the words It isn’t really a Shared Language until you build on it Shared Language is essential for team formation
  27. 27. Shared Artifacts We can facilitate the creation of Shared Language through Shared Artifacts Initially, by using delicious.com and tagging By blogging and commenting on blogs By using a variety of social web tools The Shared Language we create together is yours to use and share
  28. 28. Glossary Our first shared artifact is our shared glossary We are building this together Add new words or phrases, clarify definitions, give examples What have you noticed so far about the language of the social web?
  29. 29. Scan Scan Focus Act Keeping our intent in context Focus Act
  30. 30. The BGI Social Web How do I manage these social web conversations? I’m overwhelmed now! Learn skills of: Scan Focus Act Learn to how to more effectively filter information Learn to “aggregate” by using RSS and Google Reader!
  31. 31. Scan In this phase we gather information in a broad way. First define your intent and context, i.e. what is your purpose and scope? Then select topics within that context for further review. But Scan don’t read or write — keep your mind in high-level scan. Focus Based on your scan, select those topics to concentrate on and set aside those that are not relevant. Read and understand Focus them based your intent & context. Think deep. Act Based on the Focus phase, what actions need to be taken? Forward content that might be relevant to others, add items to to-do lists. In Act we create and plan. Act
  32. 32. Scan » 10 Minutes Pick a context. Scan for essentials items based on that context. Scan Focus » 30 Minutes Read and review essentials in your context first. When Focus complete, continue to review less vital items within that same context. Act » 20 Minutes What can you share? What needs more work? What new Act filters do you need to further refine our future Scans in this context?
  33. 33. Scan » Monday Make sure you know your high level priorities Scan Focus » During Week Dig in first on your highest priorities Focus Act » End of Week Focus on Actions Act
  34. 34. Scan In this phase we define our intent and context. We gather information in a broad way. We begin to build a conceptual models of our knowledge. Scan Focus Based on our Scan, we choose what information to concentrate on and set aside those that are not relevant. We Focus refine our conceptual models into those that can be potential practical. Act We take our conceptual models and apply them. We evaluate the act process and test the results of the action. If the conceptual models work we add them to our toolbox. If they Act don’t, we start again.
  35. 35. What now? The Social Web Sign up for Social Bookmarking We are using delicious.com This enables us to together do Collaborative Discovery
  36. 36. What are Tags? Tags are words that mean something Sometimes called labels, categories, or keywords Things that are tagged can have many tags i.e. not like folders, where only one copy resides
  37. 37. Folksonomy Tags are personal; a “folksonomy” not “taxonomy” A folksonomy is the practice of organizing information using spontaneous, collaboratively generated, open-ended labels to annotate or categorize content
  38. 38. Tagging Best Practices Tag ideas, concepts and events Use nouns if possible The best tags are narrow and specific apple is too broad, mac better, mac osx best Give preference to singular base Limit abbreviations Consider modifying bookmark title: article title « source Take full advantage of notes: [comment] “quote from webpage”
  39. 39. Multi-Word Tags In most cases tag separately if each word use in a future topic search significant: lamp shade not significant: san francisco You never are going to search for “san” Multi-word tags are typically compacted sanfrancisco, christopherallen Proper words often camel-cased SanFrancisco, ChristopherAllen
  40. 40. Tagging Best Practices Be consistent Think of what words others may use Periodically review and update your tags When you successfully find a bookmark from the past, add a new tag
  41. 41. BGI Conventions Use ‘bgiedu’ for web pages about BGI, but not other webpages. Don’t use ‘bgi’. Use ‘bgimgt’ for any course related webpages Label for specific course, e.g. ‘bgimgt564”, ‘bgimgt566sx’, etc. Use ‘mywriting’, ‘myprofile’ for your own work Add http://delicious.com/bgiedu to your Delicious network Send your Delicious account name to socialweb@bgi.edu to get added to BGI’s bookmark network.
  42. 42. Bookmarks by http://delicious.com/network/bgiedu BGI Network
  43. 43. Bookmarks by http://delicious.com/network/bgiedu/bundle:Students BGI Students
  44. 44. Wordle of BGIedu http://delicious.com/network/bgiedu/bundle:Students Student’s DeliciousTags
  45. 45. Bookmarks by http://delicious.com/network/bgiedu/bundle:Staff- Faculty-TA BGI Staff/Faculty/TAs
  46. 46. Bookmarks by http://delicious.com/network/bgiedu/bundle:Alumni BGI Alumni
  47. 47. Bookmarks by me http://delicious.com/christophera
  48. 48. Bookmarks by me for this http://delicious.com/christophera/bgimgt566sx class
  49. 49. Bookmarks by a BGI http://delicious.com/christophera/bgimgt566sx Teacher for Class Week 1 +week1
  50. 50. Scan The Social Web Don’t just read — bookmark and tag the your favorite web pages and the most useful posts. Add bookmarks of use to you and fellow students
  51. 51. Focus Learn to be brutal with The Social Web your reading. Don’t read anything that you don’t think is interesting. Scan first, then read.
  52. 52. Act Share your favorite posts The Social Web with others, and point them to your social bookmarks! Add your fellow students to your delicious.com network Browse their bookmarks and add them to your social bookmarks Join the conversation!
  53. 53. Share Cajole your colleagues The Social Web into participating. The more people you have sharing the responsibility to read and engage, the more effective your network will be.
  54. 54. Share Get them involved by The Social Web sharing with them what you like.
  55. 55. Share ... and what you don’t like. The Social Web
  56. 56. Share Share your experience in The Social Web learning to use the Social Web. Help others over the hurdles you’ve already learned how to handle.
  57. 57. Share Share your Passion! The Social Web
  58. 58. Explore Together you can explore The Social Web the world better. You don’t have to read it all, only your share. The rest will be read by others, and the best will be shared back to you.
  59. 59. Course Plan October Intensive: Saturday: The Social Web Online October vs. Offline: Identity, Reputation & Privacy Intensive Sunday: Personal Brand, Kickoff of Online BGI Guide Blogs
  60. 60. Course Plan October: Focus on blogging, participatory media, social video October/ Last week of October/Early Nov Intens November: Social psychology & motivations for participation and ive change, plus misc. topics November Intensive: Saturday: Persuasion and social change Kickoff: Social Change Projects
  61. 61. Course Plan November: Misc. topics & light activity load to allow for Social Change November Projects / Dec Intens Last week of November/Early December: Finish team projects! ive December Intensive: Saturday: Collaborative Social Change Project Sunday: Feedback on Social Change Projects
  62. 62. Course Plan December: Constructive criticism of projects, post-mortem of course Grades: December 10% – personal learning journals 30% – online BGI guide blog 40% – social change project 20% – participation in weekly activities, group dialogue, mentoring & post-mortem of course
  63. 63. Course Communications Course plan in Channel will be updated regularly Send email to Christopher.Allen@BGI.edu Other services (google docs, calendar, etc.) use ChristopherA@gmail.com Use use tag bgimgt566sx in subject or message for faster attention or email course TA Miriam Villacian <easleyme@gmail.com>
  64. 64. Questions? Feedback? Christopher.Allen@BGI.edu Next: October Intensive October 8, 2010: 3pm PT

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