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MBA Pau Bengalore 2011

MBA Pau Bengalore 2011

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    Orange Orange Presentation Transcript

    • MBA France-India 2011Strategic Management Marketing
      Orange in Africa
      Submitted to C.BENAVENT-Université Paris Ouest
      M. ABBO-Groupe ESC Pau
      Submitted by Romain
      Naidu
      Chethan
      Shubham
    • 26/03/2011
      2
      Romain, Naidu , Chethan, Shubham
      Introduction
      • Stephane Richard
      Chairman & CEO
      • 209.6 Million Customer all across the world
      • Turnover 45.5 Billion Euros
      In France
      3 In Europe
    • This time for Africa
      Context
      26/03/2011
      3
      Romain, Naidu , Chethan, Shubham
      B2B
      1960
      B2C
      2008
    • Key issue
      How orange can be more innovative in Africa with the problem of illiteracy, poverty and
      distance?
      How orange distribute in Africa?
      Do Orange entry in the African market by 2 steps : B2B and B2C ? Where? How?
      26/03/2011
      4
      Romain, Naidu , Chethan, Shubham
    • 26/03/2011
      5
      Romain, Naidu , Chethan, Shubham
      Geographic
      Segmentation
      Demographic
      Attitude
      B2C
    • B2B: Orange business services
      Networks in Africa for over 50 years
      4 regional offices : Abidjan, Cairo (Orange lab), Dakkar, Johannesburg
      2000 regional staff, 210 fields engineers in 40 countries
      80 account managers in 13 countries
      1400 support staff in the Cairo global service center.
      26/03/2011
      6
      Romain, Naidu , Chethan, Shubham
    • Customers in Africa
      26/03/2011
      7
      Romain, Naidu , Chethan, Shubham
      500 multinational customers (Middle East + Africa)
    • Key Solutions
      Solutions for Operators – our consulting practice that supports incumbent operators, new entrants and real estate developers as they begin the journey to next-generation telecoms services like IPTV.
      Business VPN – a wide range of local network access options for our global MPLS IP VPN network services, including high-speed Ethernet, DSL for small offices in 14 countries and broadband satellite in most countries
      Business Talk – solutions for Cisco and Avaya enterprise IP telephony, support for VoIP trunking on the WAN, mobile access to enterprise VPNs and telephony consulting
      Business Acceleration & Network Boost – a suite of services that improve visibility, management and performance of applications on the network.
      26/03/2011
      8
      Romain, Naidu , Chethan, Shubham
    • Key Solutions
      Business Together – our award-winning package of collaboration and unified communications solutions, including managed Microsoft SharePoint, managed Microsoft OCS, and managed Microsoft Exchange
      Telepresence Connect – a range of leading Telepresence solutions that support inter-company conferencing and room sizes ranging from one person to 18 people, now available in 40 countries around the world
      Business Everywhere – our mobile working solution offers remote workers access to 26,000 WiFi and wired access points and as well as 3G mobile broadband. Secure My Device end-point security for mobile devices ensures that the company perimeter can be extended with no increase in security risk
      Network Protect – provides the 24/7 embedded managed security needed by branch offices to deal with new threats.
      26/03/2011
      9
      Romain, Naidu , Chethan, Shubham
    • ACE submarinecable
      Source : http://www.orange.com/en_EN/press/press_releases/cp100608en2.jsp
      26/03/2011
      10
      Romain, Naidu , Chethan, Shubham
    • B2C : Presence in Africa
      26/03/2011
      11
      Romain, Naidu , Chethan, Shubham
      Source : www.orange-innovation.tv
    • n
      o
      High
      i
      26/03/2011
      t
      In France
      g
      i
      Price
      Innovation
      s
      n
      High
      Low
      o
      Romain, Naidu , Chethan, Shubham
      i
      P
      In Africa
      12
      Low
    • Orange Money
      Orange Money is a money transfer service that is mapped to a bank account to allow
      customers access financial services using their Orange mobile phone numbers.
      Convenience, security, time-efficient, rich functionality, easy registration
      Deposit money, Send money, Withdraw money, Make purchases, Pay bills, Manage
      payrolls, Repay loans, Change orange money pins.
      Orange Money services are available at all Equity branches, Orange and Mobicom shops
      and Orange and Equity are currently building an extensive agent network, targeting
      over 10,000 agents.
      26/03/2011
      13
      Romain, Naidu , Chethan, Shubham
      Whatis Orange Money ?
      What are the benefits of Orange Money?
      What are the services offered under Orange Money?
      Where can I get Orange Money?
    • 4P’s Product
      26/03/2011
      Romain, Naidu , Chethan, Shubham
      14
      Internet ADSL
      Mobile
      Fixed-line
      Key 3G
      Internet ADSL, Cable
      Key 3G
      Fixed line
      Mobile : (80% of AfricanusedPrepaid)
      In France
      In Africa
    • 4P’s Price
      26/03/2011
      15
      Romain, Naidu , Chethan, Shubham
    • 4P’s Place
      26/03/2011
      Romain, Naidu , Chethan, Shubham
      16
      Shops
      Internet
      Supermarket :
      ex: Auchan
      Airtimetransfer
      Orange Money
      Orange mega shop
      Internet : orange website, StarAfrica.com
      In France
      In Africa
    • 4P’s Promotion
      26/03/2011
      Romain, Naidu , Chethan, Shubham
      17
      Internet : orange-innovation.com
      TV
      Newspaper
      Radio
      TV : « Say Hello »
      Internet : orange-innovation.fr
      Newspaper
      In France
      In Africa
    • Innovations in Africa
      26/03/2011
      18
      Romain, Naidu , Chethan, Shubham
      http://www.orange-innovation.tv/webtv/afrique-et-moyen-orient-terres-d-innovation-pour-orange/video-1354-fr
    • Conclusion
      Good marketing strategy to enter the African telecom market
      They accentuate their presence in B2C since 2008 with an innovative and adapted way
      Orange Money can be use in Eastern Europe or others countries because it’s very practical.
      Orange is a global company but they can act as a local company in Africa.
      26/03/2011
      19
      Romain, Naidu , Chethan, Shubham
    • 26/03/2011
      20
      Romain, Naidu , Chethan, Shubham
    • Sources
      www.orange.com
      www.orange-innovation.tv
      www.orange-business.com
      www.orange.co.ke : orange money, airtimetransfer
      www.starafrica.com
      26/03/2011
      21
      Romain, Naidu , Chethan, Shubham