Mui1 what is environment

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introduction for MMUI lecture

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Mui1 what is environment

  1. 1. Global and European Business Environment : What is environment ? Christophe Benavent Professor – University Paris Ouest26 avr. 2011 http://christophe-benavent.blogspot.com 1
  2. 2. Business environment26 avr. 2011 http://christophe-benavent.blogspot.com 2
  3. 3. Functional components„ Customer Market -> downward markets„ Financial resources -> macro-economics„ Supply -> upward markets„ Production and distribution technologies„ Human resources„ Legal and institutional environment„ Environmental aspects : externalities„ Public opinion and ethics : legitimacy„ …26 avr. 2011 http://christophe-benavent.blogspot.com 3
  4. 4. The PESTEL model„ Political„ Economical„ Sociological„ Technological„ Environmental„ Legal26 avr. 2011 http://christophe-benavent.blogspot.com 4
  5. 5. General and specificenvironment Macro Global environment Specific environmentGeneral Task General environment Local environment Micro26 avr. 2011 http://christophe-benavent.blogspot.com 5
  6. 6. A system view of taskenvironment26 avr. 2011 http://christophe-benavent.blogspot.com 6
  7. 7. A system view of generalenvironment26 avr. 2011 http://christophe-benavent.blogspot.com 7
  8. 8. The 2007 crisis system26 avr. 2011 http://christophe-benavent.blogspot.com 8
  9. 9. Environment uncertainty„ A classical organizational variable ƒ Dynamism ƒ Heterogeneity ƒ Munificence ƒ Complexity„ Exemples : ƒ organisations as reducing uncertainty ( buffering and smoothing) Thomson ƒ Contingency theory : Lawrence and lorsch ƒ Ressources Dependence Theory : complexity and network of stakeholder influence26 avr. 2011 http://christophe-benavent.blogspot.com 9
  10. 10. CAC 4026 avr. 2011 http://christophe-benavent.blogspot.com 10
  11. 11. Down Jones26 avr. 2011 http://christophe-benavent.blogspot.com 11
  12. 12. Environment/strategy link„ Different views ƒ The contingency view : adaptation view of environment (Lawrence and Lorsch) ƒ organizational Ecology : a determinist environment ( Hanan and Freeman) ƒ The enactement view : a constructed environment (Weick) ƒ The strategic management view : the modeled or choice environment ( Ansoff)26 avr. 2011 http://christophe-benavent.blogspot.com 12
  13. 13. 26 avr. 2011 http://christophe-benavent.blogspot.com 13
  14. 14. Action modalities„ Assimilation„ Accommodation„ Sélection26 avr. 2011 http://christophe-benavent.blogspot.com 14
  15. 15. Rent theory Domination Hyper- Rentes Différentielles par les coûts compétitivité -économie déchelle -économie dexpérience -économie denvergure Concurrence Focalisation monopolistique Rentes de monopole -Différenciation -Domestication26 avr. 2011 http://christophe-benavent.blogspot.com 15
  16. 16. Environment adaptation Selection Reconfiguration Mobility The firm could change Its position and choose The environment Accommodation Assimilation Market power The firm could influence, modify, model its environment26 avr. 2011 http://christophe-benavent.blogspot.com 16
  17. 17. The grain of environment Polymorphist SpecialistAmplitude Mecanist « Improvisist » frequency 26 avr. 2011 http://christophe-benavent.blogspot.com 17
  18. 18. Processusd ’apprentissage Extensive Apprentissage Apprentissage par léchec Théorique Apprentissage Accidentel par imitation Intentionnel Apprentissage Apprentissage par lusage expérimental Intensif26 avr. 2011 http://christophe-benavent.blogspot.com 18
  19. 19. Boundaries and frontierGeneral Field Uncertainties Bridges Internal field Barriers26 avr. 2011 http://christophe-benavent.blogspot.com 19
  20. 20. Field concept ofenvironment and Ecology26 avr. 2011 http://christophe-benavent.blogspot.com 20
  21. 21. 26 avr. 2011 http://christophe-benavent.blogspot.com 21
  22. 22. Trends1. shifts in economic activity and growth between and within regions of the world;2. increasing demand for goods and services among the very poor in emerging markets; (Bope)3. a faster pace and wider locus of technological innovation;4. Increasingly global labor markets : migrations ?5. increasingly ubiquitous and inexpensive access to information and knowledge.26 avr. 2011 http://christophe-benavent.blogspot.com 22

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