Visible Banking Statistics on Twitter, Facebook, YouTube and Blogs

17 th June 2009

Visible Banking: 100% Social Media Visible-Banking.com (since February 2007) Visible Banking Page (since August 2008) @Visible_Banking (since February 2009) Stats (June 2009) -> 830+ rss feed readers -> 375+ posts -> 60+ video interviews -> 20+ events Stats (June 2009) -> 298 fans -> 80+ posted items Stats (June 2009) -> 470 followers -> 210 following -> 320 updates Mission: help financial institutions across the world better understand and leverage social media, successfully engage with people, and build trusted relationships.

Visible Banking: Exclusive Content Source: www.Visible-Banking.com (February 2009) Interviews Slides Directory

How BIG

Is Twitter ?

Twitter in Numbers $3 million for Dell $250 million valuation? 6 million users now 12+ million users 2009 http://compete.com

Twitter is (not only) for Celebs

VB Twitter Watch: 398 FIs - 22 Countries Daily Updates Follower Base Type of Financial Institutions Top 15 Most Followed FIs http://Visible-Banking.com/VBTW (8th June 2009)

UBank: Customer & Employee Advocacy Wow, our first recruit via Twitter! @UBank would like to welcome @robertsheridan to the team. Thanks for joining us Robert! 3:14 AM Mar 20th from web The thoughts of every UBank team member are with those impacted by the Victorian Bushfires2:57 PM Feb 8th from web Reward http://bit.ly/UBank

VB Watch: YouTube, facebook, blogs http://bit.ly/VBSMW Posts Per Week (AVG) Fan Base Uploaded Videos

Social Media - Recommendations

Start Listening NOW!

Spend Wisely, Don’t reinvent the wheel!

Be different: People 1 st

Make it easy

Reward your Members

Cross-Market your Social Media Initiatives

Identify Right Success Criteria

The Key to Success: Reward Your Users Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes

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