Visible Banking Statistics on Twitter, Facebook, YouTube and Blogs


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This is the presentation I delivered at Econsultancy's "The Future of Digital Marketing" on 17th June 2009 in London.

I focus mainly on twitter, but I also share some stats on facebook, youtube and blogging, and give my recommendations on how to start leveraging social media.

Published in: Economy & Finance, Technology

Visible Banking Statistics on Twitter, Facebook, YouTube and Blogs

  1. 17 th June 2009
  2. Visible Banking: 100% Social Media (since February 2007) Visible Banking Page (since August 2008) @Visible_Banking (since February 2009) Stats (June 2009) -> 830+ rss feed readers -> 375+ posts -> 60+ video interviews -> 20+ events Stats (June 2009) -> 298 fans -> 80+ posted items Stats (June 2009) -> 470 followers -> 210 following -> 320 updates Mission: help financial institutions across the world better understand and leverage social media, successfully engage with people, and build trusted relationships.
  3. Visible Banking: Exclusive Content Source: (February 2009) Interviews Slides Directory
  4. <ul><li>How BIG </li></ul><ul><li>Is Twitter ? </li></ul>
  5. Twitter in Numbers $3 million for Dell $250 million valuation? 6 million users now 12+ million users 2009
  6. Twitter is (not only) for Celebs
  7. VB Twitter Watch: 398 FIs - 22 Countries Daily Updates Follower Base Type of Financial Institutions Top 15 Most Followed FIs (8th June 2009)
  8. UBank: Customer & Employee Advocacy Wow, our first recruit via Twitter! @UBank would like to welcome @robertsheridan to the team. Thanks for joining us Robert! 3:14 AM Mar 20th from web The thoughts of every UBank team member are with those impacted by the Victorian Bushfires2:57 PM Feb 8th from web Reward
  9. VB Watch: YouTube, facebook, blogs Posts Per Week (AVG) Fan Base Uploaded Videos
  10. Social Media - Recommendations <ul><li>Start Listening NOW! </li></ul><ul><li>Spend Wisely, Don’t reinvent the wheel! </li></ul><ul><li>Be different: People 1 st </li></ul><ul><li>Make it easy </li></ul><ul><li>Reward your Members </li></ul><ul><li>Cross-Market your Social Media Initiatives </li></ul><ul><li>Identify Right Success Criteria </li></ul>
  11. The Key to Success: Reward Your Users Successful Social Media Initiatives, Buzz & WOM Active Communities Fun / Experience Visibility Exclusive Content Contest / Prizes
  12. Thanks for Listening – Contact Us <ul><li>I </li></ul><ul><li>Christophe Langlois </li></ul><ul><ul><li>Cell: 0044 (0)7736 446 357 </li></ul></ul><ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Linkedin: </li></ul></ul>IMPROVE MEASURE ENGAGE PARTICIPATE LISTEN LEARN Subscribe Become a FAN Follow us
  13. 17 th June 2009