• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0"
 

Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0"

on

  • 9,914 views

www.Visible-Banking.com

www.Visible-Banking.com

Statistics

Views

Total Views
9,914
Views on SlideShare
9,164
Embed Views
750

Actions

Likes
31
Downloads
535
Comments
1

16 Embeds 750

http://clanglois.blogs.com 360
http://www.clanglois.blogs.com 263
http://www.businessrules.ch 39
http://www.visible-banking.com 25
http://usabilidad.bbvablogs.com 17
http://www.linkedin.com 12
http://www.slideshare.net 12
http://www.netvibes.com 5
http://www.johnanthonyhartman.com 4
http://www1.int.deutschebank.be 4
http://www.financialmarketing.org.uk 2
http://static.slideshare.net 2
https://www.linkedin.com 2
http://translate.googleusercontent.com 1
http://www.swabackstage.com 1
http://64.233.179.104 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0" Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0" Presentation Transcript

    • User Generated Content a Big opportunity, not a major Risk Christophe Langlois, Founder Visible-Banking.com [email_address] Online financial services 2007 - Towards financial web 2.0 Thursday 29 November 2007, Barcelona
    • My objectives today
      • Towards Financial web 2.0
        • How can we take advantage of new technologies to create richer customer interactions?
        • What is the impact of Web 2.0 social networks on financial services?
      • Social Media guidelines
      • Panorama of some « banking 2.0 » initiatives
      Christophe Langlois, Visible-Banking.com
    • Visible-Banking.com: Banking 2.0
      • My goals
        • Urge banks to leverage web 2.0
        • Share my passion about social media
      • How?
        • Monitor key trends & blogs
        • Review social media initiatives
        • Interview industry experts & CEOs
        • Speak or cover leading conferences
      Reviews Categories Christophe Langlois, Visible-Banking.com
    • Visible-Banking.com: Interviews 2.0
      • Event coverage
      • Interviews 2.0
        • 39 interviews (26/11/07): Social Networking Personal Finance, Social Lending, Virtual Worlds
      Christophe Langlois, Visible-Banking.com
    • MyBankSucks.com 2.0
      • Having angry customers, not a new trend
      • The scale & the pace have changed
        • Web 1.0: Chat rooms, Forums, websites
        • Web 2.0: blogs, rss feeds, videos/youtube
      • Web 2.0: giving the power to people
        • Client expectation has changed
        • People will always find a way: show you care!
      • Facebook / HSBC for students
      Christophe Langlois, Visible-Banking.com
    • Different web 2.0 projects, different risks
      • James Gardner, Head of Innovation, Lloyds TSB
        • «  Innovation is risky, yes but it can be managed as any other investment portfolios. And bankers are experts in risk management.  »
      • There are 4 main types of web 2.0 projects
        • « Behind the Firewall » – « Intranet 2.0 »
        • Secure / Private: for clients
        • Public: B-to-B
        • Public: B-to-C
      Christophe Langlois, Visible-Banking.com
    • Socialnetworking: facebook or not facebook
      • What is your goal?
      • Why would you reinvent the wheel?
      • Key challenges
        • create a trusted network
        • reach a critical mass of users
        • engage them, urge them to contribute and recommend your platform
      • Potential solutions
        • tap into facebook?
        • market your service in a timely fashion
        • reward your members!
      Your own network Leading networks Christophe Langlois, Visible-Banking.com
    • Blogging: be honest, moderate & respond
      • Key questions
        • What do people say?
        • Does it matter?
        • What should I do?
        • Did it work?
      • Set up a reliable moderation process
      • Dedicate resources to
        • Post content
        • Monitor the blogosphere, comment bad & good posts
      • Key strategies
        • Strongly branded vs discrete « powered by » logo
        • Editorial team vs UGC
        • Blog only vs online community
      Christophe Langlois, Visible-Banking.com
    • Virtual Worlds: provide richer experiences
      • 3D internet helps provide richer experience
      • Virtual worlds are becoming part of a global communication mix
      • Key questions
        • What is your goal?
        • Who are you targeting?
        • Which metaverse? - Beyond Second Life -
      • Bring your clients into these spaces
      • Key goals: test new product ideas & environments, enhance cust. support, recruit, encourage collaboration, foster innovation
      • Useful Behind The Firewall (BTW)
      Christophe Langlois, Visible-Banking.com
    • Personal Finance & Social Lending Christophe Langlois, Visible-Banking.com
    • Wells Fargo: the bank 2.0, today
      • VP Social Media
      • Virtual worlds: StageCoach Island (SCI)
      • Social networking: SCI MySpace page
      • Flash / tutorial: Handsonbanking.com
      • Blogging: 4 blogs, the Student LoanDown
      • Personal Finance: MySpendingReport
      • Video: Centerstage, UG video promotion
      Christophe Langlois, Visible-Banking.com Blogs Video promotion
    • Wells Fargo: StageCoach Island - upgraded
      • Initially launched on SL in 2005
      • Teach young adults about financial literacy in a fun and engaging way
        • Buy virtual land and build homes
        • Get virtual mortgages
        • Open virtual checking accounts
        • Apply for virtual credit cards
        • Secure virtual jobs
      • “ We’d like to offer you, along with some other prominent bloggers, a personal guided tour of the island.”
      Christophe Langlois, Visible-Banking.com
    • UGC & Web 2.0: a Big opportunity Christophe Langlois, Visible-Banking.com
    • Top blogs about innovation & banking 2.0
      • Visible-Banking.com
      • NetBanker.com
      • TheBankWatch.com
      • TheBankChannel.com
      • Bankervision.typepad.com
      • MobileMoneyBanking.com
      • Digital money Forum
      • Chris Skinner on finextra community blogs
      Christophe Langlois, Visible-Banking.com
    • User Generated Content a Big opportunity, not a major Risk Christophe Langlois, Founder Visible-Banking.com [email_address] Online financial services 2007 - Towards financial web 2.0 Thursday 29 November 2007, Barcelona