Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0"

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

Post a comment
Embed Video
Edit your comment Cancel

25 Favorites

Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0" - Presentation Transcript

  1. User Generated Content a Big opportunity, not a major Risk Christophe Langlois, Founder Visible-Banking.com [email_address] Online financial services 2007 - Towards financial web 2.0 Thursday 29 November 2007, Barcelona
  2. My objectives today
    • Towards Financial web 2.0
      • How can we take advantage of new technologies to create richer customer interactions?
      • What is the impact of Web 2.0 social networks on financial services?
    • Social Media guidelines
    • Panorama of some « banking 2.0 » initiatives
    Christophe Langlois, Visible-Banking.com
  3. Visible-Banking.com: Banking 2.0
    • My goals
      • Urge banks to leverage web 2.0
      • Share my passion about social media
    • How?
      • Monitor key trends & blogs
      • Review social media initiatives
      • Interview industry experts & CEOs
      • Speak or cover leading conferences
    Reviews Categories Christophe Langlois, Visible-Banking.com
  4. Visible-Banking.com: Interviews 2.0
    • Event coverage
    • Interviews 2.0
      • 39 interviews (26/11/07): Social Networking Personal Finance, Social Lending, Virtual Worlds
    Christophe Langlois, Visible-Banking.com
  5. MyBankSucks.com 2.0
    • Having angry customers, not a new trend
    • The scale & the pace have changed
      • Web 1.0: Chat rooms, Forums, websites
      • Web 2.0: blogs, rss feeds, videos/youtube
    • Web 2.0: giving the power to people
      • Client expectation has changed
      • People will always find a way: show you care!
    • Facebook / HSBC for students
    Christophe Langlois, Visible-Banking.com
  6. Different web 2.0 projects, different risks
    • James Gardner, Head of Innovation, Lloyds TSB
      • «  Innovation is risky, yes but it can be managed as any other investment portfolios. And bankers are experts in risk management.  »
    • There are 4 main types of web 2.0 projects
      • « Behind the Firewall » – « Intranet 2.0 »
      • Secure / Private: for clients
      • Public: B-to-B
      • Public: B-to-C
    Christophe Langlois, Visible-Banking.com
  7. Socialnetworking: facebook or not facebook
    • What is your goal?
    • Why would you reinvent the wheel?
    • Key challenges
      • create a trusted network
      • reach a critical mass of users
      • engage them, urge them to contribute and recommend your platform
    • Potential solutions
      • tap into facebook?
      • market your service in a timely fashion
      • reward your members!
    Your own network Leading networks Christophe Langlois, Visible-Banking.com
  8. Blogging: be honest, moderate & respond
    • Key questions
      • What do people say?
      • Does it matter?
      • What should I do?
      • Did it work?
    • Set up a reliable moderation process
    • Dedicate resources to
      • Post content
      • Monitor the blogosphere, comment bad & good posts
    • Key strategies
      • Strongly branded vs discrete « powered by » logo
      • Editorial team vs UGC
      • Blog only vs online community
    Christophe Langlois, Visible-Banking.com
  9. Virtual Worlds: provide richer experiences
    • 3D internet helps provide richer experience
    • Virtual worlds are becoming part of a global communication mix
    • Key questions
      • What is your goal?
      • Who are you targeting?
      • Which metaverse? - Beyond Second Life -
    • Bring your clients into these spaces
    • Key goals: test new product ideas & environments, enhance cust. support, recruit, encourage collaboration, foster innovation
    • Useful Behind The Firewall (BTW)
    Christophe Langlois, Visible-Banking.com
  10. Personal Finance & Social Lending Christophe Langlois, Visible-Banking.com
  11. Wells Fargo: the bank 2.0, today
    • VP Social Media
    • Virtual worlds: StageCoach Island (SCI)
    • Social networking: SCI MySpace page
    • Flash / tutorial: Handsonbanking.com
    • Blogging: 4 blogs, the Student LoanDown
    • Personal Finance: MySpendingReport
    • Video: Centerstage, UG video promotion
    Christophe Langlois, Visible-Banking.com Blogs Video promotion
  12. Wells Fargo: StageCoach Island - upgraded
    • Initially launched on SL in 2005
    • Teach young adults about financial literacy in a fun and engaging way
      • Buy virtual land and build homes
      • Get virtual mortgages
      • Open virtual checking accounts
      • Apply for virtual credit cards
      • Secure virtual jobs
    • “ We’d like to offer you, along with some other prominent bloggers, a personal guided tour of the island.”
    Christophe Langlois, Visible-Banking.com
  13. UGC & Web 2.0: a Big opportunity Christophe Langlois, Visible-Banking.com
  14. Top blogs about innovation & banking 2.0
    • Visible-Banking.com
    • NetBanker.com
    • TheBankWatch.com
    • TheBankChannel.com
    • Bankervision.typepad.com
    • MobileMoneyBanking.com
    • Digital money Forum
    • Chris Skinner on finextra community blogs
    Christophe Langlois, Visible-Banking.com
  15. User Generated Content a Big opportunity, not a major Risk Christophe Langlois, Founder Visible-Banking.com [email_address] Online financial services 2007 - Towards financial web 2.0 Thursday 29 November 2007, Barcelona

+ Christophe LangloisChristophe Langlois, 2 years ago

custom

4565 views, 25 favs, 9 embeds more stats

www.Visible-Banking.com

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 4565
    • 3968 on SlideShare
    • 597 from embeds
  • Comments 1
  • Favorites 25
  • Downloads 322
Most viewed embeds
  • 330 views on http://clanglois.blogs.com
  • 226 views on http://www.clanglois.blogs.com
  • 17 views on http://usabilidad.bbvablogs.com
  • 9 views on http://www.businessrules.ch
  • 5 views on http://www.netvibes.com

more

All embeds
  • 330 views on http://clanglois.blogs.com
  • 226 views on http://www.clanglois.blogs.com
  • 17 views on http://usabilidad.bbvablogs.com
  • 9 views on http://www.businessrules.ch
  • 5 views on http://www.netvibes.com
  • 4 views on http://www1.int.deutschebank.be
  • 3 views on http://www.johnanthonyhartman.com
  • 2 views on http://static.slideshare.net
  • 1 views on http://64.233.179.104

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories