Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0"

User Generated Content a Big opportunity, not a major Risk Christophe Langlois, Founder Visible-Banking.com [email_address] Online financial services 2007 - Towards financial web 2.0 Thursday 29 November 2007, Barcelona

My objectives today
Towards Financial web 2.0
How can we take advantage of new technologies to create richer customer interactions?
What is the impact of Web 2.0 social networks on financial services?
Social Media guidelines
Panorama of some « banking 2.0 » initiatives
Christophe Langlois, Visible-Banking.com

Visible-Banking.com: Banking 2.0
My goals
Urge banks to leverage web 2.0
Share my passion about social media
How?
Monitor key trends & blogs
Review social media initiatives
Interview industry experts & CEOs
Speak or cover leading conferences
Reviews Categories Christophe Langlois, Visible-Banking.com

Visible-Banking.com: Interviews 2.0
Event coverage
Interviews 2.0
39 interviews (26/11/07): Social Networking Personal Finance, Social Lending, Virtual Worlds

MyBankSucks.com 2.0
Having angry customers, not a new trend
The scale & the pace have changed
Web 1.0: Chat rooms, Forums, websites
Web 2.0: blogs, rss feeds, videos/youtube
Web 2.0: giving the power to people
Client expectation has changed
People will always find a way: show you care!
Facebook / HSBC for students

Different web 2.0 projects, different risks
James Gardner, Head of Innovation, Lloyds TSB
« Innovation is risky, yes but it can be managed as any other investment portfolios. And bankers are experts in risk management. »
There are 4 main types of web 2.0 projects
« Behind the Firewall » – « Intranet 2.0 »
Secure / Private: for clients
Public: B-to-B
Public: B-to-C

Socialnetworking: facebook or not facebook
What is your goal?
Why would you reinvent the wheel?
Key challenges
create a trusted network
reach a critical mass of users
engage them, urge them to contribute and recommend your platform
Potential solutions
tap into facebook?
market your service in a timely fashion
reward your members!
Your own network Leading networks Christophe Langlois, Visible-Banking.com

Blogging: be honest, moderate & respond
Key questions
What do people say?
Does it matter?
What should I do?
Did it work?
Set up a reliable moderation process
Dedicate resources to
Post content
Monitor the blogosphere, comment bad & good posts
Key strategies
Strongly branded vs discrete « powered by » logo
Editorial team vs UGC
Blog only vs online community

Virtual Worlds: provide richer experiences
3D internet helps provide richer experience
Virtual worlds are becoming part of a global communication mix
Key questions
What is your goal?
Who are you targeting?
Which metaverse? - Beyond Second Life -
Bring your clients into these spaces
Key goals: test new product ideas & environments, enhance cust. support, recruit, encourage collaboration, foster innovation
Useful Behind The Firewall (BTW)

Personal Finance & Social Lending Christophe Langlois, Visible-Banking.com

Wells Fargo: the bank 2.0, today
VP Social Media
Virtual worlds: StageCoach Island (SCI)
Social networking: SCI MySpace page
Flash / tutorial: Handsonbanking.com
Blogging: 4 blogs, the Student LoanDown
Personal Finance: MySpendingReport
Video: Centerstage, UG video promotion
Christophe Langlois, Visible-Banking.com Blogs Video promotion

Wells Fargo: StageCoach Island - upgraded
Initially launched on SL in 2005
Teach young adults about financial literacy in a fun and engaging way
Buy virtual land and build homes
Get virtual mortgages
Open virtual checking accounts
Apply for virtual credit cards
Secure virtual jobs
“ We’d like to offer you, along with some other prominent bloggers, a personal guided tour of the island.”

UGC & Web 2.0: a Big opportunity Christophe Langlois, Visible-Banking.com

Top blogs about innovation & banking 2.0
Visible-Banking.com
NetBanker.com
TheBankWatch.com
TheBankChannel.com
Bankervision.typepad.com
MobileMoneyBanking.com
Digital money Forum
Chris Skinner on finextra community blogs

User Generated Content a Big opportunity, not a major Risk Christophe Langlois, Founder Visible-Banking.com [email_address] Online financial services 2007 - Towards financial web 2.0 Thursday 29 November 2007, Barcelona

http://clanglois.blogs.com	348
http://www.clanglois.blogs.com	255
http://www.businessrules.ch	35
http://www.visible-banking.com	19
http://usabilidad.bbvablogs.com	17
http://www.slideshare.net	12
http://www.netvibes.com	5
http://www1.int.deutschebank.be	4
http://www.johnanthonyhartman.com	4
http://static.slideshare.net	2
http://www.financialmarketing.org.uk	2
http://64.233.179.104	1
http://translate.googleusercontent.com	1
http://www.swabackstage.com	1

Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0"

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Efma - Christophe Langlois "Banking 2.0: UGC, Social Media & Web 2.0" — Presentation Transcript