Tcaan presentation kendall wood

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Tcaan presentation kendall wood

  1. 1. What’s anagency to do?Permanent disruptionJUNE 6, 2013, T-CAANRegina, SASK
  2. 2. Who is KENDALLWOOD?
  3. 3. We use our head and heart
  4. 4. Ask questions
  5. 5. I don’t play hockey
  6. 6. This will be my new bike
  7. 7. The pressure’s on
  8. 8. How do we managecomplexity?
  9. 9. Permanent disruption
  10. 10. Three things
  11. 11. Digital: the marketinggame changer
  12. 12. Embrace the‘Millennial Mindset’
  13. 13. It’s all about participationOLD MODEL NEW MODELInterruption EngagementReaction InteractionHeavy Users EngagedParticipantsBig Promises Personal GesturesPassive Consumers Active Co-creators
  14. 14. No one agency can provideall that a client wants
  15. 15. Traditional silos don’t work
  16. 16. Stop talking about ‘innovation’
  17. 17. There’s a satisfaction shortage
  18. 18. Video as the answer foreverything
  19. 19. It’s true: we prefer watchingvideo
  20. 20. ‘Whatever you are usingnow, it’s primitive’
  21. 21. Anything you can do
  22. 22. APPS are like McDonald’s
  23. 23. The power of the button
  24. 24. Crowdsource all yourbrand needs: DesignCrowd
  25. 25. 108 ideas per project
  26. 26. Crowdsource your logo:99 designs
  27. 27. Do these look similar?
  28. 28. Do you know aboutAPPSUMO?
  29. 29. Templates for everything:Piktochart
  30. 30. Do you know about Fiverr?
  31. 31. ‘I will make anAwesome Catchy Jinglefor your brand/service for $5’
  32. 32. Need a logo: $5 bucks
  33. 33. Facebook marketing:$5 bucks
  34. 34. Get the right partner
  35. 35. And, ‘embrace the suck’
  36. 36. Call me: maybe?
  37. 37. Sites/apps to explore!  http://www.smore.com!  http://99designs.ca/!  http://www.designcrowd.ca/!  http://piktochart.com/!  http://fiverr.com/!  https://www.lutebox.com!  http://www.appsumo.com!  http://www.photopin.com!  http://www.canvaspop.com
  38. 38. Corresponding videos!  Participatory culture + brand value: HowCoca-Cola used vending machines to tryand unite the people of India andPakistan - http://youtu.be/ts_4vOUDImE!  Stop talking about innovation: Sh*tconsultants say:http://youtu.be/2ZflEBZ10EM!  Accomplished DIY: Dollar Shave Clubhttp://youtu.be/3FOae1V1-Xg!  Anything you can do, I can do: Call meon my cell-y phone:http://youtu.be/ve2320GCsPU
  39. 39. Questions:@chicken_scratchchristine@kendallwood.ca

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