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Tcaan presentation kendall wood
 

Tcaan presentation kendall wood

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    Tcaan presentation kendall wood Tcaan presentation kendall wood Presentation Transcript

    • What’s anagency to do?Permanent disruptionJUNE 6, 2013, T-CAANRegina, SASK
    • Who is KENDALLWOOD?
    • We use our head and heart
    • Ask questions
    • I don’t play hockey
    • This will be my new bike
    • The pressure’s on
    • How do we managecomplexity?
    • Permanent disruption
    • Three things
    • Digital: the marketinggame changer
    • Embrace the‘Millennial Mindset’
    • It’s all about participationOLD MODEL NEW MODELInterruption EngagementReaction InteractionHeavy Users EngagedParticipantsBig Promises Personal GesturesPassive Consumers Active Co-creators
    • No one agency can provideall that a client wants
    • Traditional silos don’t work
    • Stop talking about ‘innovation’
    • There’s a satisfaction shortage
    • Video as the answer foreverything
    • It’s true: we prefer watchingvideo
    • ‘Whatever you are usingnow, it’s primitive’
    • Anything you can do
    • APPS are like McDonald’s
    • The power of the button
    • Crowdsource all yourbrand needs: DesignCrowd
    • 108 ideas per project
    • Crowdsource your logo:99 designs
    • Do these look similar?
    • Do you know aboutAPPSUMO?
    • Templates for everything:Piktochart
    • Do you know about Fiverr?
    • ‘I will make anAwesome Catchy Jinglefor your brand/service for $5’
    • Need a logo: $5 bucks
    • Facebook marketing:$5 bucks
    • Get the right partner
    • And, ‘embrace the suck’
    • Call me: maybe?
    • Sites/apps to explore!  http://www.smore.com!  http://99designs.ca/!  http://www.designcrowd.ca/!  http://piktochart.com/!  http://fiverr.com/!  https://www.lutebox.com!  http://www.appsumo.com!  http://www.photopin.com!  http://www.canvaspop.com
    • Corresponding videos!  Participatory culture + brand value: HowCoca-Cola used vending machines to tryand unite the people of India andPakistan - http://youtu.be/ts_4vOUDImE!  Stop talking about innovation: Sh*tconsultants say:http://youtu.be/2ZflEBZ10EM!  Accomplished DIY: Dollar Shave Clubhttp://youtu.be/3FOae1V1-Xg!  Anything you can do, I can do: Call meon my cell-y phone:http://youtu.be/ve2320GCsPU
    • Questions:@chicken_scratchchristine@kendallwood.ca