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Mazatlan Presentation

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  • Transcript

    • 1.  
    • 2.
      • Agenda
      • TravelNet Solutions, Inc. – ResortsandLodges.com
      • MAZATLAN MEXICO
      • Fundamentals behind ResortsandLodges.com
          • Build identity
          • Buy now
          • Report on revenue
    • 3.
      • Overview
      • • Web site was established in 1998
      • • We market over 20,964 resort, lodge, inns, & rental companies globally
      • 1,456 phone calls generated per day
      • - average phone call = $800
      • - $34,994,000 million in transient revenue opportunity per month
      • 684 request for proposals to groups per day
      • - average group = $5,412
      • - $111,054,240 million in group revenue opportunity per month
      • • Largest complete guide of professional video – 500 and growing
      • • RezTracker.com – property management system
      • • Red Rock Resort – we own our own resort
    • 4.  
    • 5.  
    • 6. Advertising dollars are going online where consumers are, and returns are more easily quantified. Key findings include: • Print, while still the largest recipient of ad dollars (40%), will continue to lose share as online share grows to 20%. • Advertisers rate online advertising very effective for branding, contrary to common wisdom that online shines at leads but is weak for branding. • The results are in line with a trend of increased marketing dollars being committed to online activity, and a decrease in spending on traditional media such as print, TV and radio. • The news isn’t so good for traditional marketing channels such as print, television and radio. 44% of executives plan a decrease in newspaper ad spend, 34% plan a decrease in radio ad spend and television ad spend looks set to take a 30% hit. Put another way, these top-tier marketers increased measured internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million.
    • 7.  
    • 8.  
    • 9. Niche vs Individual Business Research shows consumers want choice and options, not just one brand. Shopping all your options, do you click just one brand, “ Samsung ”, or do you click into Circuit City to compare all TV’s?
    • 10. Niche vs Individual Business Research shows consumers want choice and options, not just one resort. Are you going to buy or click in to see just one water park in Wisconsin or would you click into ResortsandLodges.com to see all water parks?
    • 11.
      • Goals & Objectives
      • • Optimize your brand to build identity and “ buy now ” .
      • • Allow the niche portals to buy uninformed search traffic on Google, yahoo!, MSN, etc.
      • • Why compete with large portals on keywords?
        • Expedia
        • Travelocity
        • Orbitz
        • ResortsandLodges.com
        • Tripadvisor.com
        • Your visitor bureaus both locally and statewide
      • • Buy or optimize your brand on these niche portals where the consumer actually goes through all phases from research, planning, transacting, & sharing.
    • 12.  
    • 13.  
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18.
      • Search Engine Network
      • 572,000 unique search term combinations
      • Google
      • yahoo!
      • MSN
      • AOL
      • Ask
      • Comcast.net
    • 19.
      • ResortsandLodges.com Traffic Network
      • TripAdvisor
      • About.com
      • Fodors.com
      • Frommers.com
      • Kayak.com
      • Sidestep.com
      • ShermansTravel.com
      • Local travel sites
    • 20.
      • Properties are losing $4,150 in reservations without video
      • every time a property video is played worldwide.
      • • Users click video “ Play ” button more than they click on image ads
      • - Video ads generate about three times the replay rate as image ads generate clicks
      • through to advertisers ’ sites.
      • • Video click rates are far higher than image format ads
      • - Users click on video ads about five times as often as they do on image ads.
      • - Most advertisers probably think of online video ads as being a brand-oriented format.
      • Of course, they are excellent for branding, with the opportunity for sound, motion,
      • and story. But when judged on the basic direct-response metric for online advertising,
      • the click-through rate – online video ads perform extremely well.
              • Research Provided by Klipmart, a company of DoubleClick
    • 21. Exclusive Video Network We blast your video to millions of viewers globally to ensure potential guests know your true experience. Here are a few of our established partners: TripAdvisor.com, YouTube, Google video, MSN video, yahoo! video, your Web site
    • 22.  
    • 23.
      • The Catalysts for Increased Revenue
      • • Largest guide for resorts and lodges
      • • Travel guides
      • • Top 10
      • • Video
      • • Travel articles
      • • Packages
      • • incrediDeals
      • … if you build the best tool the demand will create itself
    • 24.
      • Exact Tracking – A Marketer ’ s Dream
      • • Clicks
      • • Page impression
      • • Phone calls
      • - Dynamic 800 implementation
      • • RFP’s
      • • Vacation inquiries
      • … all to show exactly who is booking your availability
    • 25.
      • 800 Tracking Technology & Dynamic 800 Technology Example
      • (Notice the 866 number).
    • 26.
      • Notice the same 866 ResortsandLodges.com tracking number
      • (top right)
    • 27.
      • Tracking
      • Impressions, Web site visits, email inquiries, and phone calls for transient & group business.
    • 28.
      • Notice each call that is recorded. You will know who called, location, and have the ability to
      • listen to the actual calls.
    • 29.  
    • 30.
      • State & Region Review
      • Page Impressions Per Year – 5,211,665
      • Page Impressions Per Year North Shore, MN – 1,046,642
      • Minnesota :
      • 1,420 phone calls generated per month in Minnesota
      • - Average phone call = $512
      • - $727,040 in transient revenue opportunity per month
      • 35 Request for Proposals to groups per month in Minnesota
      • - Average group = $5,412
      • - $189,420 in group revenue opportunity per month
      • North Shore :
      • 247 phone calls generated per month in North Shore
      • - Average phone call = $623
      • - $153,881 in transient revenue opportunity per month
      • 8 Request for Proposals to groups per month in North Shore
      • - Average group = $4,113
      • - $32,094 in group revenue opportunity per month
    • 31.
      • Recommendation #1
      • Platinum
      • Region upward expanding banner
      • State Tile Banner
      • Professional video production
      • Video SEO
      • 3 Months of Radio – 1 Market
      • 3 E-Blasts – 500,000 subscribers
      • Visits – 6,287
      • Phone calls – 257
      • RFP’s – 18
      • Publish to ResortsandLodges.com exclusive traffic network.
      • Properties in this package see on average $150,000 in revenue opportunity.
      • Investment: $12,995
      • Recommendation #2
      • Gold
      • Region tile banner
      • Professional video production
      • Video SEO
      • 3 Months of Radio – 1 Market
      • 3 E-Blasts – 500,000 subscribers
      • Visits – 3,767
      • Phone calls - 135
      • RFP’s – 12
      • Publish to ResortsandLodges.com exclusive traffic network.
      • Properties in this package see on average $100,000 in revenue opportunity
      • Investment: $7,995
      • Recommendation #3
      • Silver
      • Professional video production
      • Video SEO
      • 3 Months of Radio – 1 Market
      • 3 E –Blasts – 500,000 subscribers
      • Visits – 1,475
      • Phone calls – 57
      • RFP’s – 5
      • Properties in this package see on average $50,000 in revenue opportunity.
      • Investment: $4,995
    • 32.