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Viral marketing is the concept of passing a marketing message to other people through methods that can create a 'buzz'. The reason for the name 'viral marketing' is that the concept is based on the similarity to passing a virus around. Once it gets started it is passed among people at an astounding rate. The simplest way to explain viral marketing is to think in terms of mainstream networking. Your contacts know about you and your site and you hope to that they pass that information on to someone else. But hoping is not a good way to approach web marketing, you need to be pro-active in promotion. By implementing viral marketing strategies, you provide an incentive for web site visitors to carry a sales message. This incentive is usually a free &quot;carrier&quot; tool for that marketing message or a means by which it is easier for people to spread the word about your products and services. The idea is not to push your visitors into delivering your sales message to others, but as a side effect of them gaining benefit from a utility or service that you offer.
These days the ultimate viral concept is video. If you can produce some sort of video that people with find informational or amusing it's possible that millions of people will view it using a website such as YouTube.com. You can include your website address on the video which creates awareness for your website and can drive substantial traffic. A video of valuable information, an amazing feat or exclusive footage of a major event will certainly bring exposure to your website.
Social Marketing is increasingly seen as an important part of an Internet marketer’s promotional strategy. Where ever you look on the web the evidence of social marketing growth is plain to see. For the uninitiated or new marketer finding your way through all the hype and misguided advice can be a tiresome task.
Shifting your focus - one of the biggest mistakes that many marketers make, is that they are too focused on making money and not enough on socializing. As a result they unknowingly spam their followers which can get their posts ignored, blocked or even banned. Socializing and building trust - When it comes to social media marketing the most important thing you should do is to spend time socializing. This should be obvious, but too many marketers skip this vital component when using social media to advertise their wares. FaceBook - Marketing on Facebook is fairly easy, but there are several different ways to go about it. You must have a specific plan for your pages Providing useful information - one very important thing that you should always do is post useful and interesting information on a regular basis. This has two major benefits; 1. It makes people LIKE you, because people love getting free stuff. 2. It establishes you as an expert, because it proves you know what you’re talking about within your niche. Content ratios - When it comes to promoting products and services with social media there is no magic ratio when it comes to the amount of ads versus the amount of content that you put out there. Twitter traffic - Marketing on Twitter is very easy, but you must be aware that it doesn’t always yield the desired result unless it is done properly. You have to get to the point and do it in a way that gains your follower’s interest and gets them to click! Contests - Contests on FaceBook are a fantastic way to get a lot of people to join your fan page! People really enjoy entering contests, especially if they are easy to enter and have great prizes. MySpace - Did you know that MySpace was the first really massive social network? It literally gained millions of users its first few months online. Their format was simple, but effective, and their growth was an internet phenomenon. Unfortunately, their rules made it very difficult for marketers to use the site without getting banned. Even a hint of marketing could sometimes attract the ban hammer, so it became very tricky to use them for marketing purposes. However you can still market on MySpace, but you have to be careful. Bebo - Bebo.com is the largest social network that specifically targets the UK and Ireland. They have millions of users, but most of them are from the UK. If you have products or services that are specifically directed to residents of these areas, Bebo.com can be a great place for social marketing! LinkedIn - LinkedIn is a business network that is meant primarily for business professionals as a place to connect with one another and market products and services in a (B2B) business to business environment.It’s a great way to connect and network with business owners and people in a mutually beneficial way! Friendster - Friendster is pretty friendly toward marketers, especially within groups. If you want to market on Friendster, it’s a good idea to set up a group that you can use to market with. If your target demographic is comprised primarily of people between 18 and 34, Friendster will work well for your business. Orkut & Hi5 - Both of these networks are contenders ranking in the top 10 of all social networking sites. That alone makes them worth joining from a business point of view. Much like Friendster, Hi5 caters to a younger crowd with a very interactive environment. Orkut is Google’s attempt at social networking, there you can create your profile, upload photos, create albums and add apps. While neither of these social networks is as popular as Facebook, Twitter or MySpace they are well worth taking a look at for any business.
The latest internet trends are social networks. It's likely that you've heard of MySpace.com, FaceBook.com and possibly LinkedIn.com. They are social network sites that allow you to create personal profiles with information about yourself or your business. LinkedIn.com is more of a business to business, B2B, type of website where you can network with other people or businesses. MySpace.com and FaceBook.com are more along the lines of connecting with friends, classmates or family. A recommendation would be to setup an account with each of these websites, they're free, and take some time to create a profile that introduces your website and certainly includes links to it. If its done right you can see a large amount of traffic from these sources because each of these sites publicize that their subscriber base is in the millions. Just spending a couple hours a week on social networking sites can really realize some increased exposure
This area may be new to you but websites like StumbleUpon.com, Digg.com, are new breed of news websites. Articles are submitted by users and they receive 'votes'. The number of votes a story, image or video receives the higher it'll appear in the website's rankings. They use terms like 'stumble' and 'digg' to place a vote for a particular topic. For instance, you read a story on a blog that you find extremely beneficial. You can click on the 'Digg' icon and this is, for a lack of a better term, voting for the article. This is a great way to get exposure because it's based on a community of people voting rather than a news source feeding you information that they feel is important. If you can write interesting articles with headlines that draw people’s attention you can get thousands of visitors from just one article.