Sse strategy ebay 2011


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Sse strategy ebay 2011

  1. 1. eBay<br />Media Management Spring Term 2011<br />Christine Alff 40202, 21st of January 2011<br />
  2. 2. Vision and Mission<br />Vision<br /><ul><li>Defines what an organization stands for and why it exists (core ideology) and the long-term goal (envisioned future) (Collins & Porras, 1996)
  3. 3. Realization is tangible but also distant enough to create enthusiasm (Grimm, 2008)</li></ul>Mission<br /><ul><li>Spells out the underlying motivation for being in business in the first place (Collins & Rukstad, 2008)</li></ul>  What are we here for?<br /><ul><li>Ideological pillar of the company (Grimm, 2008)
  4. 4. Transfers long-term general goals (Grimm, 2008)</li></ul>21st of January 2011 – SSE Strategy –eBay2011<br />2<br />
  5. 5. What is Strategy?<br />Strategy<br /><ul><li>choice of business models through which the firm will compete in the marketplace (Casadesus & Ricart, 2010)
  6. 6. i.e. choosing a way to compete, a way to operate and create value for stakeholders</li></ul>Business model<br /><ul><li>Logic of the firm, the way it operates and how it creates value for its customers and stakeholders
  7. 7. choices and consequences</li></ul>Difference??<br /><ul><li>Changes in the business model -> Business model ≠ Strategy
  8. 8. Strategy is more than just the selection of a business model, it is a plan on how business model should be adapted in case of change </li></ul>21st of January 2011 – SSE Strategy –eBay2011<br />3<br />
  9. 9. Mission<br />What iseBayhere for?<br /><ul><li>eBay‘smission statement: </li></ul>“We help people trade practically anything on earth.” (Bnet, 2000)<br /><ul><li>eBayis</li></ul>A place to buy<br />A place to sell<br />A place to shop<br />21tst of January 2011 – SSE Strategy –eBay2011<br />4<br />
  10. 10. Business Model<br />“eBayis the world's largest online marketplace, where practically anyone can buy and sell practically anything.“ (Ebay, 2011)<br />eBay: <br /><ul><li>Online auction business model: participants bid for products and services over the Internet
  11. 11. Buying and selling in an auction format via special software
  12. 12. Marketplace revenues due to fees charged to sellers / advertisement
  13. 13. Specific characteristics of this business model: many sellers, many bidders, no geographical constraints, no time constraints
  14. 14. Choice  Consequence </li></ul> Online portal Broad reach, 24/7 accessibility, globalAuction model Used items and collectables <br />21tst of January 2011 – SSE Strategy –eBay2011<br />5<br />
  15. 15. Strategy<br />21tst of January 2011 – SSE Strategy –eBay2011<br />6<br />How does eBay compete?<br /><ul><li>Auction clearinghouse for used goods and collectables (in addition to overstocked items)
  16. 16. Middleman function
  17. 17. Mainly small sellers but also power sellers
  18. 18. Flexibility
  19. 19. “Buy-it-now” option
  20. 20. A variety of categories </li></ul> (retrieved from Compete Pulse, 2009)<br />
  21. 21. ...<br />THANKS<br />21tst of January 2011 – SSE Strategy – eBay 2011<br />7<br />
  22. 22. Bibliography<br />Bnet (2000), TheAuctionNetworkMakingDominance A Bid For On-LineDominance - eBayInc - Statistical Data Included,, retrieved 21st of Jan 2011<br />Casadesus-Masanell, R. & Ricart, J.E., “From strategy to business models and onto tactics“, LRP 2010<br />Collins, J.C. & Porras, J.I., “Building your company‘s vision“, HBR, 1996. <br />Collis, D.J. & Rukstad, M.G., “Can you say what your strategy is?“, HBR, April 2008.<br />Compete Pulse (2009), eBay’s New Strategy: What Was Once Old is New Again,, retrieved 20th of Jan 2011<br />eBay(2011), Who we are,, retrieved 20th of Jan 2011<br />Grimm, U. (2008), Script of the lecture “ModulStrategisches Management – Strategieentwicklung), European Business School (EBS), Oestrich-Winkel<br />21tst of January 2011 – SSE Strategy –eBay2011<br />8<br />