Sse strategy ebay 2011
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Sse strategy ebay 2011 Sse strategy ebay 2011 Presentation Transcript

  • eBay
    Media Management Spring Term 2011
    Christine Alff 40202, 21st of January 2011
  • Vision and Mission
    Vision
    • Defines what an organization stands for and why it exists (core ideology) and the long-term goal (envisioned future) (Collins & Porras, 1996)
    • Realization is tangible but also distant enough to create enthusiasm (Grimm, 2008)
    Mission
    • Spells out the underlying motivation for being in business in the first place (Collins & Rukstad, 2008)
     What are we here for?
    • Ideological pillar of the company (Grimm, 2008)
    • Transfers long-term general goals (Grimm, 2008)
    21st of January 2011 – SSE Strategy –eBay2011
    2
  • What is Strategy?
    Strategy
    • choice of business models through which the firm will compete in the marketplace (Casadesus & Ricart, 2010)
    • i.e. choosing a way to compete, a way to operate and create value for stakeholders
    Business model
    • Logic of the firm, the way it operates and how it creates value for its customers and stakeholders
    • choices and consequences
    Difference??
    • Changes in the business model -> Business model ≠ Strategy
    • Strategy is more than just the selection of a business model, it is a plan on how business model should be adapted in case of change
    21st of January 2011 – SSE Strategy –eBay2011
    3
  • Mission
    What iseBayhere for?
    • eBay‘smission statement:
    “We help people trade practically anything on earth.” (Bnet, 2000)
    • eBayis
    A place to buy
    A place to sell
    A place to shop
    21tst of January 2011 – SSE Strategy –eBay2011
    4
  • Business Model
    “eBayis the world's largest online marketplace, where practically anyone can buy and sell practically anything.“ (Ebay, 2011)
    eBay:
    • Online auction business model: participants bid for products and services over the Internet
    • Buying and selling in an auction format via special software
    • Marketplace revenues due to fees charged to sellers / advertisement
    • Specific characteristics of this business model: many sellers, many bidders, no geographical constraints, no time constraints
    • Choice  Consequence
    Online portal Broad reach, 24/7 accessibility, globalAuction model Used items and collectables
    21tst of January 2011 – SSE Strategy –eBay2011
    5
  • Strategy
    21tst of January 2011 – SSE Strategy –eBay2011
    6
    How does eBay compete?
    • Auction clearinghouse for used goods and collectables (in addition to overstocked items)
    • Middleman function
    • Mainly small sellers but also power sellers
    • Flexibility
    • “Buy-it-now” option
    • A variety of categories
    (retrieved from Compete Pulse, 2009)
  • ...
    THANKS
    21tst of January 2011 – SSE Strategy – eBay 2011
    7
  • Bibliography
    Bnet (2000), TheAuctionNetworkMakingDominance A Bid For On-LineDominance - eBayInc - Statistical Data Included, http://findarticles.com/p/articles/mi_m0FNP/is_9_39/ai_63800035/, retrieved 21st of Jan 2011
    Casadesus-Masanell, R. & Ricart, J.E., “From strategy to business models and onto tactics“, LRP 2010
    Collins, J.C. & Porras, J.I., “Building your company‘s vision“, HBR, 1996.
    Collis, D.J. & Rukstad, M.G., “Can you say what your strategy is?“, HBR, April 2008.
    Compete Pulse (2009), eBay’s New Strategy: What Was Once Old is New Again, http://blog.compete.com/2009/03/17/ebay-auction-amazon-craigslist/, retrieved 20th of Jan 2011
    eBay(2011), Who we are, http://www.eBayinc.com/who, retrieved 20th of Jan 2011
    Grimm, U. (2008), Script of the lecture “ModulStrategisches Management – Strategieentwicklung), European Business School (EBS), Oestrich-Winkel
    21tst of January 2011 – SSE Strategy –eBay2011
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