Research, Realities & Relationshipsfor membership growthChristine Marsh CPTPrincipalPrime Objectives            cmarsh@pri...
Research, Realities & Relationshipsfor membership growthChristine Marsh CPTIFTDO Board MemberMembership Committee
Federation of organisations,not a membershiporganisation seekingindividual membershipsCurrently represents more than500,00...
1. Research: undertaken & key findings2. Reality: meeting member expectations3. Relationships: collaborating with other  s...
Founded in 1972 in order to:develop & maintain a worldwide networkcommitted to the identification, development& transfer o...
Structure and Governance  Executive Board supported by an Secretary General               and working committees.Egypt, Po...
Interdependent Committees    • Conference Coordinating Committee    • Membership    • Developing Countries    • Global Awa...
Internal Customer- Supplier Network                   The Organization                 Function                    A      ...
IFTDO Board - Committees                                                                                              Mark...
Data Interpretation – Viewpoint?   How do you use data to make an informed decision?  Spin on the same data:     W      = ...
1. Research: undertaken & key findings   The Voice of the Customer   How do we ensure that our value proposition   really ...
IFTDO October 2011 - Member Research   Survey Questions  Demographics  1.Membership Category  2.Organization Type  3.“Resp...
Why we joinedMost frequently occurring responses• Interaction/networking opportunities• Reputation as a prestigious organi...
Satisfaction                  •Good• We trust IFTDO – Prestige• Contacts and conferences• Learning expertise• Disseminatio...
How IFTDO can encouragemembership renewal• Research - up to date with latest and best practice available• Networking/excha...
Membership Committee – Action Plans• Establish and/or modify member services• Develop IFTDO’s web site to provide several ...
2. Reality: meeting member expectations  •   Global and Regional conferences  •   Committee and Board Participation  •   P...
2011WARSAW
Global Awards & Certificates of Merit
Warsaw Castle – Awards Event
2012KUWAIT
Under the Patronage of The Prime Minister
41st IFTDO World Conference, Kuwait 15 – 18 April 2012 Challenge of Expansion Resolving Issues that Impact on Performance ...
IFTDOBoard Members
2014DUBAI   2013        NEW       2015        DELHI   KUALA                LUMPAR
3. Relationships: collaborating with othersocieties and organisations
Leading international association dedicatedto improving productivity and performanceEvidence based performance improvement...
American Society for Training and Development     Empower professionals to develop     knowledge and skills successfully  ...
Chartered Institute of Personnel and Development   Supporting and developing those responsible   for the management and de...
4. On-going research: improvements that  could add value
5. Transition: concept into actions• New Membership Category• Web Site – Planned Upgrade• Global Awards and Publications• ...
Global Award & Certificate of Merit        and PublicationsSolicitation of abstracts and articles for publication       - ...
Benefits of Membership• A session and space to promote  membership  at the next IFTDO Conference in New Delhi,  India. 22 ...
Research, Realities & Relationshipsfor membership growthChristine Marsh CPTIFTDO Board MemberMembership Committee
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
Christine marsh presentation   association congress june 2012
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Christine marsh presentation association congress june 2012

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Membership challenges

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  • A critical insight is that the component parts of any organization, the functions, are “wired together” by the products and services they get from and and provide to each other in the course of doing business. ( This macro relationship view must precede detailed process analysis for performance improvement or ongoing goal setting and planning .)
  • A critical insight is that the component parts of any organization, the functions, are “wired together” by the products and services they get from and and provide to each other in the course of doing business. ( This macro relationship view must precede detailed process analysis for performance improvement or ongoing goal setting and planning .)
  • A critical insight is that the component parts of any organization, the functions, are “wired together” by the products and services they get from and and provide to each other in the course of doing business. ( This macro relationship view must precede detailed process analysis for performance improvement or ongoing goal setting and planning .)
  • Christine marsh presentation association congress june 2012

    1. 1. Research, Realities & Relationshipsfor membership growthChristine Marsh CPTPrincipalPrime Objectives cmarsh@primeobjectives.com
    2. 2. Research, Realities & Relationshipsfor membership growthChristine Marsh CPTIFTDO Board MemberMembership Committee
    3. 3. Federation of organisations,not a membershiporganisation seekingindividual membershipsCurrently represents more than500,000 professionals in over30 countries www.iftdo.net
    4. 4. 1. Research: undertaken & key findings2. Reality: meeting member expectations3. Relationships: collaborating with other societies and organisations4. On-going research: improvements that could add value5. Transition: concept into actions
    5. 5. Founded in 1972 in order to:develop & maintain a worldwide networkcommitted to the identification, development& transfer of knowledge, skills & technologyto enhance personal growth, humanperformance, productivity & sustainabledevelopment
    6. 6. Structure and Governance Executive Board supported by an Secretary General and working committees.Egypt, Poland, Nigeria, India, UK, US, Bahrain, Jordan, Australia, Mauritius, Ireland, KuwaitA truly diverse body acting on behalf the most multinational,multicultural Training and Development organisation in the world.
    7. 7. Interdependent Committees • Conference Coordinating Committee • Membership • Developing Countries • Global Awards • Resources.
    8. 8. Internal Customer- Supplier Network The Organization Function A Function C Function BCMP Associates cmp@orgmap.com.
    9. 9. IFTDO Board - Committees Marketplace Conference Coordinating Committee Host Message Host Candidates Requirements Updated (Value Content & Communication Identified/ Developed & Host Proposals Presented (as Appropriate) for IFTDO Proposition-Host Vehicles Proposals & IFTDO) Determined Obtained Board Action Value Competing Prop. “Investment” Opportunities Membership IFTDO Services Offerings Message Membership Value Designed &/or Profile Content Trends Proposition Modified as Finalized & Established (as Want/ Need & Presented & Approved) & Improvements Updated Approved Updated Communicated Updated Develop’g IFTDO Countries Current Members Associate Awar ds Re sources Members Full ¥ MembersCarol M. Panza, May 17, 2011
    10. 10. Data Interpretation – Viewpoint? How do you use data to make an informed decision? Spin on the same data: W = We/The Company W W W W = Presenting Figures W = Me/W.I.I.F.M? W W = Environment/Market© Prime Objectives, 2012. All rights reserved.
    11. 11. 1. Research: undertaken & key findings The Voice of the Customer How do we ensure that our value proposition really has value? How can we listen to the voice of the customer: - Current - Lost - Potential
    12. 12. IFTDO October 2011 - Member Research Survey Questions Demographics 1.Membership Category 2.Organization Type 3.“Respondent” Position/Title Content 4.Why we joined IFTDO 5.Satisfaction and Improvement Opportunity 6.How IFTDO can encourage membership renewal 7.Issues facing clients, constituents, or members 8.How you could strengthen or promote IFTDO
    13. 13. Why we joinedMost frequently occurring responses• Interaction/networking opportunities• Reputation as a prestigious organization• Availability of up-to-date research
    14. 14. Satisfaction •Good• We trust IFTDO – Prestige• Contacts and conferences• Learning expertise• Dissemination of useful information
    15. 15. How IFTDO can encouragemembership renewal• Research - up to date with latest and best practice available• Networking/exchange partnership & business development• Credentials and accreditation requirements
    16. 16. Membership Committee – Action Plans• Establish and/or modify member services• Develop IFTDO’s web site to provide several services to members• Identify appropriate organisations and “negotiate” Reciprocal Memberships• To identify potential new members and consider incentives for attracting them to join• To take maximum advantage of the opportunity to communicate our IFTDO value proposition (attract new members) at and/or via World Conferences• To upgrade IFTDO booth at the Conferences
    17. 17. 2. Reality: meeting member expectations • Global and Regional conferences • Committee and Board Participation • Publish and Present • Awards and Recognition • Resources • Representation • Projects
    18. 18. 2011WARSAW
    19. 19. Global Awards & Certificates of Merit
    20. 20. Warsaw Castle – Awards Event
    21. 21. 2012KUWAIT
    22. 22. Under the Patronage of The Prime Minister
    23. 23. 41st IFTDO World Conference, Kuwait 15 – 18 April 2012 Challenge of Expansion Resolving Issues that Impact on Performance © Prime Objectives, 2012. All rights reserved.
    24. 24. IFTDOBoard Members
    25. 25. 2014DUBAI 2013 NEW 2015 DELHI KUALA LUMPAR
    26. 26. 3. Relationships: collaborating with othersocieties and organisations
    27. 27. Leading international association dedicatedto improving productivity and performanceEvidence based performance improvement• Performance analysis• Cause analysis• Intervention selection www.ispi.org
    28. 28. American Society for Training and Development Empower professionals to develop knowledge and skills successfully www.astd.org
    29. 29. Chartered Institute of Personnel and Development Supporting and developing those responsible for the management and development of people within organisations www.cipd.co.uk
    30. 30. 4. On-going research: improvements that could add value
    31. 31. 5. Transition: concept into actions• New Membership Category• Web Site – Planned Upgrade• Global Awards and Publications• Benefits of Membership
    32. 32. Global Award & Certificate of Merit and PublicationsSolicitation of abstracts and articles for publication - IFTDO Newsletter/website
    33. 33. Benefits of Membership• A session and space to promote membership at the next IFTDO Conference in New Delhi, India. 22 – 25 April 2013
    34. 34. Research, Realities & Relationshipsfor membership growthChristine Marsh CPTIFTDO Board MemberMembership Committee

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