Is your bank sitting on a content goldmine?ne

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  • 1. Is Your BankSitting on aContentGoldmine?Presented by
  • 2. You’ve Made theInvestmentChances are, you’re alreadycreating great content for yourbusiness clients.You’ve spent a great deal oftime, effort and money to keepyour clients engaged through e-newsletters, white papers, casestudies, videos and more.
  • 3. That investment islikely returning animpressive ROI. Generating leads Retaining existing clients Cross-selling more services.In banking, the return oninvestment for issuingnewsletters, case studies and thelike to corporate clients has reachedupwards of 70 to 1.
  • 4. How Do You Keep Upwith Demand?Your business clients reviewbetween 7 and 9 pieces ofinformation before even thinkingabout speaking to a sales person.
  • 5. Recycle. Reformat. Repurpose.White paperVideoNewsletterCase studiesConferencepresentationConference presentations.Whether in recorded video format,as a script or a Power Point slidedeck, the information presented canbecome part of an email, turned in toa white paper or any combinationthereof.Product Development.Materials from this department aretypically developed in aproduct/solution format, which canbe modified for newsletter articlesand other solutions based content.
  • 6. Sales collateral.Sales may have developed casestudies, leave-behinds, and other collateralthat might easily be repurposed as well.Internal documents.Are there internal documents foreducational or training purposes that whenmodified, can be of value to your externalaudience?Archived newsletter articles.Aggregate articles with a common themeinto white papers, slide decks oraudio/visual presentations.Recycle. Reformat. Repurpose.White paperVideoNewsletterCase studiesConferencepresentation
  • 7. Collect, Organize and CategorizeOrganize content by:Industry sectorJob titleBusiness lineThese online business intelligencelibraries bring value to clients andprospects. They can also helpyour sales team to quickly accessmaterials in preparation for clientmeetings, as well as leavebehinds.
  • 8. The FPS Content Developmentand Management Team Can:Work with your bank’s subject matterexperts to identify valuableinformation currently lying dormantwithin your departments.Update and repurpose content to fit avariety of media channels.Organize your information into a userfriendly resource library.Help you distribute your content toclients and prospects, and track itsperformance.Bringing it all TogetherContent Marketing Specialists for Financial Serviceswww.fpsc.com 847.501.4120 ext. 3Let’s Get a Conversation Started!