Why do you use your mobile phone? To connect and interact with friends because it is convenient, social networking. To share immediate events such as firework shows. To access the internet and check the latest updates around the world, internet surfing. Because of the various applications it has such as the videos. For recreational purposes. Example: music and games.
Identify three types of mobile phone users People who just use it for emergency purposes. (practical users) People who use it for various applications in it. (recreational-active users) People who use it plainly because of business. (business users)
Why the scale and size of the market is important for you as a student? It allows us to predict future trends. It allows us to look for opportunities in the market as trend followers. It allows us to compare and make decisions about future marketing plans. It allows us to analyze the various segments of the market.
What is the value for customer? It’s happening faster than their predictions. The customers' main issue is the lack of information towards the products they want to buy online, which is a problem for us, advertisers, as well. Helping the customers to learn more about products will solve their problem, the advertisers and publishers problem.
What is the secret of Google’s approach? Google solves the publishers, customers and advertisers problem. Google’s approach is based on adding more value where it stresses on customers advertising. This would lead to solving the customer’s main problem in learning more about their products before the process of purchasing them.
What is Double Click? Google provides a free media planning tool “Double-Click”. This tool helps pointing out the mostly visited websites by the target audience. This helps in providing the demographics and psychographics of the target audience, define the opinion leaders in each website, approach the unique users, page views, creating an online media planning strategy using the provided information and statistics to advertise on certain WebPages, and more data from over 40 websites for million of websites.
Can you please operationalizethe term change in Schmidt’s talk? The term Schmidt’s represent the change from advertising through traditional media into online advertising. In addition, this change represents the blend of new static ideas.
What does Schmidt mean when he said “the market decides”? He meant o say that the market would determine if there is demand towards a special product or service in that particular market.
What is the key insight? According to Dr. Eric Schmidt, one must be able to come up with a nub on how to approach advertising.
How can we approach advertising? Eric Schmidt believes that the new advertising model is extremely innovative. However, if we have both the measures and the reach across various platforms we end it up by finding the publisher’s solutions, who are the specialists of the system. The publisher’s solution will do the testing and provide the results of all the platforms actions in which they can often measure them every hour.
What is the publisher’s solution? It is when publishers do the testing and try everything based on the belief that if they do something, the nest thing would happen. In addition, these publishers become more experts everyday and they are more likely to measure it every hour.
Identify the characteristics of the new online advertising model. It is fast, cheap, assessable, easy in running cross media campaigns because it provides information to the consumers before the process of purchase solving the consumer’s, advertiser’s and the publisher's problem.
Can you please capture the vision of the future of information in one key word? Linear
What do you think about the key term? We both agree and disagree with the key term Linear. We agree because information technology entered a phase of an unexpected rapid growth. On the other hand, the vision of information are more defined nowadays and are narrowed down from all aspects.