History & Events 2009

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Madison Festivals history and facts

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History & Events 2009

  1. 1. History & Events 2009
  2. 2. History & Events 2009 Madison Festivals, Inc. (MFI), incorporated on April TASTE OF MADISON 5, 1993, was formed by the Greater Madison Conven- Held since 1983, the Taste is MFI’s tion & Visitors Bureau (GMCVB) for the creation and flagship event, with over 60 res- operation of events for the greater Madison area. taurants, 4 entertainment stages MFI started as a 501(c)(6) non-stock corporation and and 16 beverage stands drawing later became an income-tax- over 150,000 to the Capitol Square exempt 501(c)(3) organization. over Saturday and Sunday of Labor The corporation was formed Day weekend. There is no charge exclusively to organize and man- for admission or entertainment. age charitable events for the United Cerebral Palsy has been education, participation, and Taste’s charity partner since 1983 entertainment of the public in and staffs the beverage stands the area of the City of Madison, with over 700 volunteers and Wisconsin. licensed bartenders. From 1995 to 2008, MFI has donated $366,570 to MFI operates events they own UCP This does not include tips the . (Taste of Madison, Madison volunteers collect for UCP . Marathon, Kids Expo) and was contracted to manage others (Brat Fest 2007-2009). MADISON MARATHON MFI is operated by a volunteer Board of Directors The Madison Marathon is held and a paid President. MFI contracts with Madison- on Memorial Day weekend. based event management company, It consists of a marathon and Purple Door Productions, to run its half marathon that begin and events. Income is derived from spon- finish at the Alliant Energy Center. Short- sorships, beverage sales, vendor fees er distances (5k, 6k, 10k, kids race) have (e.g.: restaurants at Taste; booths at also been offered. A Quarter Marathon, a the Marathon Health & Fitness Expo and first of its kind in the country, was added Kids Expo) and runner registrations. in 2008. A Health & Fitness Expo is held on Saturday; the races are on Sunday. MISSION: Madison Festivals, Inc., a The courses are specifically designed to non-profit, volunteer based organiza- showcase the city of Madison to both tion, produces and develops events in residents and visitors to our great city. the greater Madison community that American Cancer Society became MFI’s exceed the expectation of our guests. charity partner in 2007; they provide These events enhance the quality of some of the volunteers and offer the ACS life for residents, showcase the area to Charity Runner Program which brought visitors, and provide assistance to local them over $50,000 their first year. charitable organizations.
  3. 3. History & Events 2009 KIDS EXPO three year agreement for MFI to manage the evet. Capital Newspapers hired MFI to A new record of brats sold in four days was set in assist in the management of Kids 2008 and again in 2009. MFI was instrumental in Expo 2008. adding a festival with music and Later that same rides, securing a major sponsor, year, Capital and adding 5,000+ runners plus Newspapers elected to discontin- families and friends, making Brat ue operating future events. MFI Fest a profitable event for the purchased the contract rights first time in it’s 25th year (2007). to Kids Expo from Capital News- Brat Fest is a four day festival papers in September, 2008. MFI held Memorial Day weekend. Over changed it from a ticketed event 95 charities provided volunteers, to free admission. Ronald Mc- earning $90,000 in 2009. MFI will Donald House was chosen as the not manage the 2010 event. 2009 charity and provides 100 volunteers. Kids Expo is held on 2009 BOARD OF DIRECTORS a Saturday and Sunday, Novem- Rita Kelliher, President ber 14 & 15. 2009 at the Alliant Krista Flanagan, Chair Energy Center with exhibitors Eric Rottier, Vice Chair and activities and entertainment Stephanie Hammes, Secretary for kids and families. Jim Mason, Treasurer Mark Anderson BRAT FEST Jane Fitzgerald In 2007 MFI was Scott Smith hired to man- Joe Way age the World’s Mike Westcott Largest Brat Fest John Williamson (Brat Fest does Ken Woodford the operations). Brat Fest formed its own 501(c)(3) December 27, 2007 and signed a Event sponsors include:
  4. 4. Benefiting Groups 2008 Total Raised for Dane County Charities and Lighthouse School Non-Profits: $203,832 Lighthouse Speech/Debate Club Lil-A-Team Luther Memorial We appreciate all the time and effort of every individual LVM Dreams Big associated with these groups. We are also happy to en- Mad City Dancers Madison Area Retired Educators gage volunteers who reflect the diversity of the commu- Madison Area Youth Special Olympics nity we serve. Benefiting charities and non-profits include Madison West High School Forensics Team but are not limited to (this should not be construed as an Madison West Softball Booster endorsement by Madison Festivals, Inc. of the benefiting Madison Youth Choir groups or views of the organizations): Make a Wish Foundation Memorial Baptist Church Middleton Gator Swim/Dive Team 2008 benefiting groups included: Middleton High School Boys Soccer Abundant Life Christian High School Model UN - Middleton High School Arbor Covenant Church Monona Swim/Dive Asbury United Methodist Church Youth NARAL- Prochoice Wi Group Nepali American Friendship Assoc. Badger Bots New Life Church Beta Zeta Newspapers in Education Bethany United Methodist Church North/Eastside Senior Coalition Bethel Horizons North/Eastside Sherman BBall Boy Scout Troop 101 Orchard Ridge Youth Group Boy Scout Troop 120 Parkside Presbyterian Church Boy Scout Troop 122 Pi Sigma Epsilon Boy Scout Troop 140 PKP Wisconsin Alumni Assoc Boy Scout Troop 15 Queen of Peace School Boy Scout Troop 2 A volunteer for United Cerebral Palsy is all River Valley High School Class of 2009 Boy Scout Troop 420 smiles at Taste of Madison. Ronald McDonald House of Dane County Boy Scout Troop 940 RSVP of Dane County Boy Scout Troop/Pack 90 Salem United Church of Christ Youth Group The Boys & Girls Club of Dane County Sons of Norway Bristol Blazer 4H Spina Bifida Family Nework Calvary Gospel Church Spring Harbor Middle School Capital Chordsman Chorus Stoughton St.Vincent De Paul Capital Sound Drum/Bugle Team Survivor Madison Campus Vegetarian Society Triangle Community Ministry Chrysalis, INC United Cerebral Palsy of Dane County Cuna Mutual Group VA Employee AssociationCentro Hispano Dane Co. Parent council/ head Start Verona Area High School Swim Edgewood Tennis VFW Post 8216 Epilepsy Foundation South Central Wisconsin Virgina Davis School of Dance Falk Elementary - First Grade Walbridge School FLAME West High School Boy’s Cross Country Foster Care Network West Madison Senior Center Friends Of Kettle Ponds West Madison Special Olympics Give Kids the World Wisconsin Children’s Choir Helping Hands Yahara River Chorus Imagine A Child’s Capacity Yonim Israeli Dance LaFollette High School Tennis Young Shakespeare Players LAHSO Lake Edge Lutheran Church League of Women Voters

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