WHERE ARE WE NOW?

WHERE ARE WE NOW?

MULTIPLE PROBLEMS HOUSING RECESSION OVER LEVERAGED BUSINESSES FALLING ASSET PRICES FROZEN CREDIT MARKETS WEAK HOUSEHOLD BALANCE SHEETS GLOBALLY SYNCHRONIZED SLOWING SALES CYCLES ARE LONGER COST OF CAPITAL IS INCREASING

HOUSING RECESSION

OVER LEVERAGED BUSINESSES

FALLING ASSET PRICES

FROZEN CREDIT MARKETS

WEAK HOUSEHOLD BALANCE SHEETS

GLOBALLY SYNCHRONIZED SLOWING

SALES CYCLES ARE LONGER

COST OF CAPITAL IS INCREASING

ADVERTISING MARKETS ARE CRACKING

RETAIL/ECOMMERCE DETERIORATING

MOBILE IS NOT IMMUNE

TECH SPENDING DEPENDS ON ECONOMY

V-SHAPED RECOVERY UNLIKELY

MANAGE WHAT YOU CONTROL TAILOR SALES MESSAGE TO ENVIRONMENT UNDERSTAND YOUR TRUE CUSTOMERS DEMONSTRATE A QUICK ROI AND LOW COST TAKE ADVANTAGE OF COMPETITORS WEAKNESSES FOCUS ON CORE VALUE PROPOSITION ONLY PURSUE PROFITABLE GROWTH TRIM FAT ACHIEVE POSITIVE CF

TAILOR SALES MESSAGE TO ENVIRONMENT

UNDERSTAND YOUR TRUE CUSTOMERS

DEMONSTRATE A QUICK ROI AND LOW COST

TAKE ADVANTAGE OF COMPETITORS WEAKNESSES

FOCUS ON CORE VALUE PROPOSITION

ONLY PURSUE PROFITABLE GROWTH

TRIM FAT

ACHIEVE POSITIVE CF

RECOVERY WILL BE LONG

THE SOLUTION PERFORM SITUATION ANALYSIS + OPS REVIEW ADAPT QUICKLY USE A ZERO-BASED BUDGETING APPROACH MAKE CUTS REVIEW SALARIES EMPLOY A HEAVILY COMMISSIONED SALES STRUCTURE BOLSTER BALANCE SHEETS BECOME CASH FLOW POSITIVE SPEND EVERY DOLLAR AS IF IT WERE YOUR LAST

PERFORM SITUATION ANALYSIS + OPS REVIEW

ADAPT QUICKLY

USE A ZERO-BASED BUDGETING APPROACH

MAKE CUTS

REVIEW SALARIES

EMPLOY A HEAVILY COMMISSIONED SALES STRUCTURE

BOLSTER BALANCE SHEETS

BECOME CASH FLOW POSITIVE

SPEND EVERY DOLLAR AS IF IT WERE YOUR LAST

SURVIVAL OF THE QUICKEST COMPANY A I LOVE REWARDS