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Christina Dzingala Portfolio 091212

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Creative, resourceful, and dynamic leader with entrepreneurial spirit. Specializes in triple bottom line solutions to transform brands and organizations towards sustainability in the digital age. …

Creative, resourceful, and dynamic leader with entrepreneurial spirit. Specializes in triple bottom line solutions to transform brands and organizations towards sustainability in the digital age. Understands how to engage users in interactive technology. Self-starter adaptable to diverse and changing situations while pursuing long-term goals. Understands how results-oriented business processes achieve revenue, service, and corporate responsibility objectives. Quick learner skilled in planning, developing, presenting, analyzing, and managing. Experienced with diverse internal and external stakeholder needs in business, government, and non-profit sectors.


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  • 1. Portfolio www.christinadzingala.com
  • 2. AboutChristina Dzingala is a Solutions Strategist. !She specializes in identifying triple bottom line management solutions thatcreate results. She…!  Is   a   crea(ve,   resourceful,   and   dynamic   leader   with  15+  years  of  experience    Works   to   transform   brands   and   organiza(ons   towards  sustainability  in  the  digital  age    Understands  how  to  engage  audiences  in  ever-­‐ changing  interac(ve  technology    Understands   how   to   bridge   technology   with   environmental  and  social  responsibility    Has  background  in  communica(ons,  marke(ng,   training,   technology,   and   sustainability   management    Can   balance   diverse   needs   of   internal   and   external  stakeholders  in  business,  government,   and  non-­‐profit  sectors   www.christinadzingala.com
  • 3. Critical Skill SetChristina Dzingala has skills to create results…! •  Business Analysis and Administration! •  Market Research and Positioning! STRATEGY! •  Business Development and Marketing! •  Project Management and Leadership! •  Organizational Change and Training! •  Process Design and Improvement! TRANSFORMATION! •  Product Development and Branding! •  Communications Planning and Content! •  Resource Efficiency and Management! •  Customer Engagement and Relationships! SUSTAINABILITY! •  Community Outreach and Partnerships! •  Technology Evaluation and Implementation! www.christinadzingala.com
  • 4. Core CompetenciesWhat colleagues say about Christina Dzingala…!  “Since  Chris(na  assumed  the  posi(on  of  Co-­‐Chair  of  the  UNA-­‐NCA  Sustainable  Development  CommiKee,  we  have  seen  expanded   programs,   increased   communica(ons   and   improved   networking   among   members.   She   brings   excellent   organizing   talent   to   the   posi(on  as  well  as  providing  important  content.  UNA-­‐NCA  is  grateful  for  her  leadership.”   Karen  Mulhauser  -­‐  President,  United  Na(ons  Associa(on  of  the  Na(onal  Capital  Area    “I   strongly   recommend   Chris(na   for   her   keen   leadership   quali(es   and   team   management   aKributes.   Chris(na   was   the   group   leader  for  her  [team],  which  focused  on  iden(fying  and  crea(ng  new  tourism  products  and  business  opportuni(es  for  the  Tourism   Cluster   of   Puerto   Plata,   Dominican   Republic…She   was   energe(c,   efficient   and   highly   effec(ve   in   execu(ng   her   many   responsibili(es…I  am  certain  she  will  bring  the  same  level  of  dedica(on  and  quality  performance  wherever  she  works.”     Juan  Luna-­‐Kelser  -­‐  Professor,  The  George  Washington  University  School  of  Business    “Chris(na  is  a  tremendous  asset  to  Strategic  Sustainability  Consul(ng.  Most  recently,  she  joined  us  on  a  waste  audit  for  a  Walmart   supplier  –  jumping  in  to  get  her  hands  dirty  and  helping  with  the  analysis  a_erwards.  She  made  smart  recommenda(ons,  showed   great  team  spirit,  and  was  a  pleasure  to  work  with.  I  look  forward  to  con(nuing  our  professional  rela(onship  into  the  future!”   Jennifer  Woo_er  –  President,  Strategic  Sustainability  Consul(ng   VALUES! STRENGTHS! SKILLS! ASSETS! •  Adventure! •  Maximizer! •  Analysis! •  Vision! •  Knowledge! •  Futuristic! •  Development! •  Strategy! •  Honesty! •  Curiosity! •  Leadership! •  Transformation! •  Community! •  Creativity! •  Collaboration! •  Sustainability! •  Innovation! •  Zest! •  Communication! •  Results! www.christinadzingala.com
  • 5. CASE STUDY: American Red Cross National Headquarters Sr. Associate, Information TechnologyChange September 2003 – July 2009Management G O A L :       To   train   50,000+   geographically   dispersed   users   on   new   enterprise   business   suite   quickly,  effec(vely,  and  cost-­‐efficiently   R O L E :     Subject  maKer  expert  for  financial,  human  resources,  learning,  client  management,  and   repor(ng  enterprise-­‐wide  business  systems  and  training   A C T I O N S :     Developed  and  delivered  100+  product  marke(ng  demos  via  webinar  and  road  shows         Developed  and  delivered  5+  mul(-­‐day  classroom,  webinar,  and  self-­‐study  courses   M I L E S T O N E S :     1000+  business  units  implemented  standard  opera(ons  and  5-­‐system  suite  in  3  years   C H A L L E N G E S :     Resistance  to  change  among  business  units  required  ongoing  rela(onship  management       High   turnover   among   volunteer   workforce   necessitated   ongoing   training   to   ensure   correct  system  use  and  data  accuracy  and  security   R E S U L T S :     By   centralizing   and   automa(ng   administra(ve   func(ons,   the   organiza(on   gained   substan(al  cost  savings  of  several  millions  of  dollars  annually     The   organiza(on   was   finally   able   to   effec(vely   capture   organiza(on-­‐wide   data   for   repor(ng,    strategic  planning,  and  nego(a(ng  with  vendors     www.christinadzingala.com
  • 6. CASE STUDY: American Red Cross National Headquarters Sr. Associate, Information TechnologyWeb Content September 2003 – July 2009Management G O A L :       To   provide   geographically   dispersed   enterprise-­‐wide   system   users   and   students   with   current  informa(on  and  resources  to  do  their  job   R O L E :     Training  website  content  manager  grow  traffic  and  search  engine  op(miza(on  (SEO)   A C T I O N S :     Created   and   maintained   interac(ve   1-­‐stop   system   user   website   including   product   informa(on,  user  guides,  training,  system  outages  and  upgrades,  and  discussion  forum     Monitored  online  discussion  forum  to  ensure  correct  responses  to  technical  ques(ons     Used  Google  Analy(cs  to  track  website  usage  and  develop  effec(ve  SEO  and  marke(ng   M I L E S T O N E S :     Enhanced  system  user  experience  by  providing  easy  access  to  tools  and  resources     Increased  new  1-­‐stop  training  website  traffic  by  20%  per  quarter  through  SEO   C H A L L E N G E S :     High  turnover  among  large  volunteer  workforce  performing  data  entry     1-­‐stop  website  needed  ongoing  promo(on  to  create  awareness  of  benefits  and  features   R E S U L T S :     System  users  empowered  to  seek  informa(on  at  1-­‐stop  website  first  and  consult  with   each  other  on  best  prac(ces  via  the  online  discussion  forum     Workload  cost  burden  on  the  tech  support  call  center  was  reduced  by  50%   www.christinadzingala.com
  • 7. CASE STUDY: American Red Cross National Headquarters Sr. Associate, Information TechnologySustainability September 2003 – July 2009Management G O A L :       To   ini(ate   and   implement   sustainable   prac(ces   at   Na(onal   Headquarters   to   demonstrate  good  financial  and  environmental  stewardship  to  donors,  staff,  and  public   R O L E :     Founding  member  of  grass-­‐roots  Green  Team  to  champion  sustainability  ini(a(ves   A C T I O N S :     Led  crea(on  of  “Green  Up  the  Red  Cross”  staff  awareness  campaign  and  Earth  Day  Fair     Nego(ated  pro-­‐bono  graphic  design  services  and  green  audit  services  from  leading  firm   M I L E S T O N E S :     Influenced  and  gained  support  of  senior  execu(ve  leadership  to  fund  program     Implemented  Green  Team  intranet  website  to  share  informa(on  and  resources       Ini(ated  sustainability  and  recycling  strategy  in  large-­‐scale  office  move   C H A L L E N G E S :     Strong   resistance   to   ini(a(ves   from   key   departments   that   poli(cized   sustainability   efforts  rather  than  looking  at  the  cost  savings  during  organiza(on’s  financial  deficit   R E S U L T S :     Green  Team’s  analysis  of  organiza(on’s  opera(ons  iden(fied  low-­‐cost  strategies  saving   $190k  annually  toward  budget  deficit       Staff   awareness   campaign   created   opportuni(es   for   individual   departments   to   save   resources  and  promote  their    ini(a(ves  and  results  via  Green  Team  intranet  website   www.christinadzingala.com
  • 8. DC Net Impact Professional Chapter LEADERSHIPVice President, Finance & OperationsJanuary 2011 – September 2012O R G A N I Z A T I O N :       The   DC   Net   Impact   (DCNI)   Professional   Chapter   inspires,   educates,   and   equips   professionals   to   use   the   power   of   business  to  create  a  more  socially  and  environmentally  sustainable  world  R O L E :     VP,   Finance   &   Opera(ons   to   manage   chapter   finances,   iden(fy   technology   solu(ons,   and   maintain   award-­‐winning   status  A C C O M P L I S H M E N T S :     Led  strategic  planning  to  build  strong  chapter  brand,  quality  programming,  and  diverse  engagement  base     Increased  membership  by  30%  in  1  year  through  social  media,  QR  code,    and  mobile  outreach     Increased  (cket  sales  to  100%  in  3  months  and  event  revenue  by  93%  in  1  year  using  Eventbrite  and  targeted  SEO     Increased  bank  account  balance  by  30%  in  1  year  and  streamlined  transac(ons  through  mobile  and  online  tools     Researched  and  implemented  web-­‐based  technology  to  facilitate  collabora(on  and  reduce  paper  and  mailing  costs   www.christinadzingala.com
  • 9. United Nations Association of the National Capital Area LEADERSHIPCo-Chair, Sustainable Development CommitteeJune 2011 – August 2012O R G A N I Z A T I O N :       The  United  Na(ons  Associa(on  of  the  Na(onal  Capital  Area  works  to  aid  the  UN  in  achieving  its  goals  through  outreach  R O L E :     Sustainable  Development  CommiKee  Chair  to  create  awareness  of  climate  change  and  Millennium  Development  Goals  A C C O M P L I S H M E N T S :     Led  strategic  planning  to  grow  membership  interest,  support,  and  involvement  in  commiKee  programs     Organized    2  annual  UN  Month  events  to  promote  advocacy,  educa(on,  networking,  and  outreach     Created  and  executed  communica(ons  plan  to  expand  outreach,  info  exchange,    and  networking     Grew  Sustainable  Development  target  mailing  list  by  25%  in  6  months  by  ac(vely  capturing  contact  info  at  each  event     Created   networking   opportuni(es   through   LinkedIn   group   and   networking   mixers,   par(cipa(on   grew   by   75%   in   6   months     Implemented   Google   online   tools   to   facilitate   virtual     commiKee   communica(on,   collabora(on,   and   project   management   www.christinadzingala.com
  • 10. Newark Street Park K-9 Friends LEADERSHIPMarketing and Communications StrategistJuly 2012 - PresentO R G A N I Z A T I O N :       Newark  Street  Park  K-­‐9  Friends  is  a  non-­‐profit  organiza(on  working  in  partnership  with  DC  Department  of  Parks  and   Recrea(on  to  manage  and  operate  the  Newark  Street  Dog  Park  within  the  Newark  Street  Park  complex  R O L E :     Marke(ng  and  Communica(ons  Strategist  to  op(mize  opportuni(es  to  grow  outreach,  membership,  and  fundraising  by   15%  in  1  year  A C C O M P L I S H M E N T S :     Led  strategic  planning  to  build  strong  brand,  consistent  and  (mely  messaging,  and  ongoing  fundraising       Created  and  executed  communica(ons  plan  to  expand  outreach,  engage  membership  community,  and  educate  visitors     Evaluated   and   redesigned   park   signage,   website,   email   news   and   marke(ng,   and   social   media   plasorms   for   clear,   consistent  branding  and  relevant,  (mely  content     Maximized  opportuni(es  for  community  engagement  through  mobile  technology,  QR  codes,  and  Facebook  sharing     Iden(fied  Google  online  tools  to  facilitate  virtual    Board  communica(on,  collabora(on,  and  project  management   www.christinadzingala.com
  • 11. Puerto Plata Culture & Tourism Cluster PROJECT:May 2009 – August 2009 Strategic PlanG O A L :       To   enhance   Puerto   Plata   as   a   sustainable   des(na(on   by   recommending   strategies   for   branding,   product   development,   web   portal,   and   informa(on   center   as   part   of   a   U.S.   Agency  for  Interna(onal  Development  (USAID)-­‐funded  economic  development  project  C L I E N T :     The   Puerto   Plato   Culture   &   Tourism   Cluster   develops   economic   opportuni(es   for   the   businesses  and  towns  of  the  Dominican  Republic’s  North  Coast  R O L E :     Project   manager   for   George   Washington   University   management   consul(ng   team   developing  branding  and  web  portal  strategy  C H A L L E N G E S :     Changing  area’s  image  from  a  budget  beach  resort  to  a  cultural  heritage  des(na(on     Crea(ng   tourism   opportuni(es   and   the   desire   to   leave   all   inclusive   resorts   to   experience  local  culture  and  aKrac(ons  D E L I V E R A B L E S :     Provided   research   and   analysis   of   compe((on,   market   segments,   visitor   demographics,   and  tourism  assets  for  product  development     Designed  and  conducted  visitor  exit  survey  to  iden(fy  booking  and  ac(vity  preferences     Produced  e-­‐commerce  plan  to  engage  member  businesses  with  customers     Recommended   website   domain   name   www.puertoplata.com,   which   client   purchased   on  the  spot  upon  viewing  sample  promo(onal  video  demonstra(ng  how  to  use  social   media  and  search  engine  op(miza(on  for  des(na(on  marke(ng   Christina Dzingala | www.christinadzingala.com
  • 12. Vucarevich Simons Advisory Group PROJECT:January 2010 – May 2010 Strategic PlanG O A L :       To  establish  Farmers  &  Fishers  Restaurant  as  a  premiere  private  event  loca(on  and  to   grow  private  dining  event  revenue  to  $1M  within  2  years  C L I E N T :     Vucarevich   Simons   Advisory   Group   is   a   bou(que   management   consul(ng   firm   specializing   in   the   food   and   beverage   component   of   the   hospitality   industry,   Farmers   &   Fishers  restaurant  is  one  of  their  clients  R O L E :     George   Washington   University   management   consultant   to   develop   strategic   plan   to   meet  clients’  needs  C H A L L E N G E S :     Overcoming  restaurant’s  online  reputa(on  as  mediocre  in  quality    and  value     Restaurant  recently  underwent  rebranding  and  management  changes     Getng  the  client  to  accept  that  the  root  issue  may  be  consistency,  not  loca(on  D E L I V E R A B L E S :     Produced  SWOT  analysis,  situa(on  analysis,  compe((ve  analysis,  and  gap  analysis     Provided  recommenda(ons  to  op(mize:     External  communica(ons  to  meet  customer  needs  and  expecta(ons     Technology,  training,  and  processes  to  deliver  consistent  high  quality  products  and   services  in  line  with  restaurant’s  sustainability  mission   Christina Dzingala | www.christinadzingala.com
  • 13. Youngblood Capital Group PROJECT:May 2010 – July 2010 OperationsG O A L :     Plan   To   develop   a   sustainable   business   opera(ons   plan   for   entering   the   renewable   energy   market  C L I E N T :     Youngblood  Capital  Group  is  a  startup  venture  focusing  on  community-­‐based  renewable   energy  projects  R O L E :     Management  consultant  to  facilitate  sustainable  opera(ons  planning  for  small  startup   company  C H A L L E N G E S :     Geographically   dispersed   workforce   necessitated   virtual   collabora(on   and   communica(on  tools     As  a  startup  organiza(on,  many  aspects  were  undefined  or  had  not  yet  been  considered     Limited  budget  to  implement  solu(ons  D E L I V E R A B L E S :     Facilitated   sessions   to   iden(fy   Youngblood   Capital   Group’s   company   vision,   mission,   and  2  year  goals     Created   virtual   office   infrastructure   using   Google   tools   to   facilitate   staff   research,   collabora(on,  and  communica(on  across  the  globe       Developed  human  resources  hiring  and  exi(ng  processes,  checklists,  and  2  year  staffing   plan  to  grow  organiza(onal  capacity   Christina Dzingala | www.christinadzingala.com
  • 14. Arlington Convention & Visitors Service PROJECT:May 2010 – August 2010 Market SurveyG O A L :       To  posi(on  Arlington,  Virginia  as  preferred  des(na(on  in  the  Na(onal  Capital  Area  and   grow   tourism   revenue   by   surveying   the   Stay   Arlington   eClub   membership   to   determine   visitor  profile,  travel  needs,  interests,  and  preferences  C L I E N T :     Arlington  Conven(on  &  Visitors  Service  promotes  local  businesses  to  establish  Arlington   as  the  preferred  place  to  stay,  shop,  dine,  and  play  in  the  Na(onal  Capital  Area  R O L E :     George   Washington   University   management   consultant   to   create   market   survey   and   marke(ng  plan,  interim  project  manager  to  complete  project  C H A L L E N G E S :     Team’s  project  manager  disappeared  3  days  before  final  report  deadline     Team   discovered   that   project   manager   had   not   been   communica(ng   with   client   and   ques(onnaire  had  not  been  distributed  per  project  schedule  and  plan  D E L I V E R A B L E S :     Developed  ques(onnaire  and  administered  email  survey  via  Survey  Monkey     Analyzed  data  trends  and  produced  data  charts     Provided   client   with   recommenda(ons   for   tourism   product   development   and   marke(ng  to  target  market  segments  based  on  survey  results   www.christinadzingala.com
  • 15. Albuquerque Convention & Visitors PROJECT:BureauSeptember 2010 – December 2010 MarketingG O A L :     Plan   To   promote   Albuquerque   as   a   unique,   affordable,   and   quality   conven(on   des(na(on   and   grow   city-­‐wide   conven(ons   in   the   trade/commercial/business   associa(on   market   segment  by  6%  within  1  year  C L I E N T :     The   Albuquerque   Conven(on   &   Visitors   Bureau   strives   to   promote   the   city   as   a   preferred  des(na(on  for  business  and  leisure  travel  and  create  opportuni(es  for  local   residents  and  businesses  R O L E :     Project   manager   for   George   Washington   University   management   consul(ng   team   to   develop  a  marke(ng  plan  C H A L L E N G E S :     Tight  consumer  and  client  budgets  during  economic  recession     S(ff  compe((on  from  other  des(na(ons  facing  similar  economic  challenges     Exis(ng  transporta(on,  lodging,  and  mee(ng  space  infrastructure  limits  conven(on  size  D E L I V E R A B L E S :     Produced  SWOT  analysis,  situa(on  analysis,  and  market  analysis  to  determine  strategy     Developed   marke(ng   ac(on   plan,   incorpora(ng   extensive   use   of   mobile   and   social   media,  to  create  excep(onal  value  for  mee(ng  planners  and  a  unique  and  memorable   experience  in  Albuquerque,  New  Mexico  for  aKendees   www.christinadzingala.com
  • 16. Groundswell (Formerly WeatherizeDC) PROJECT:October 2010 – March 2011 Business PlanG O A L :       To   s(mulate   community   economic   development   by   crea(ng   consumer   demand   for   residen(al  energy  efficiency  audits  and  weatheriza(on  services  C L I E N T :     Groundswell  is  a  social  enterprise  working  to  develop  community  based  opportuni(es   for  jobs,  businesses,  and  residents  around  clean  and  efficient  energy  use  R O L E :     DC  Net  Impact  Service  Corps  management  consultant  to  facilitate  business  planning  for   local  organiza(ons  C H A L L E N G E S :     As  a  start-­‐up  organiza(on,  many  aspects  were  not  yet  or  clearly  defined     Renaming  and  rebranding  the  program  to  be  able  to  scale  it  na(onally  D E L I V E R A B L E S :     Led   sessions   to   iden(fy   client   needs   and   facilitate   product   development,   financial   modeling,  marke(ng  strategy,  and  business  planning     Produced  market  analysis,  SWOT  (Strengths,  Weaknesses,  Opportuni(es,  and  Threats)   analysis,  financial  model,  and  business  plan  for  residen(al  weatheriza(on  services   www.christinadzingala.com
  • 17. Anacostia Trails Heritage Area PROJECT:April 2011 – May 2011 Strategic PlanG O A L :       To  enhance  the  quality  of  life  for  the  area’s  residents  and  businesses  by  strengthening   economic  opportuni(es  through  a  high  quality,  cohesive  tourism  strategy    C L I E N T :     Anacos(a   Trails   Heritage   Area   works   to   support   partner   organiza(ons   and   promote   tourism  opportuni(es  in  Northern  Prince  George’s  County,  Maryland  R O L E :     George   Washington   University   management   consultant   to   develop   strategic   plan   to   meet  client’s  needs  C H A L L E N G E S :     Weak  and  confusing  brand  iden(fy,  residents  and  visitors  do  not  know  where  ATHA  is   located  nor  what  is  available  to  them  locally     Balancing  different  priori(es  of  individual  towns  with  need  for  a  cohesive  area  brand     S(ff  compe((on  from  surrounding  jurisdic(ons  that  draw  away  residents  and  visitors  D E L I V E R A B L E S :     Produced  SWOT  analysis,  market  analysis,  compe((ve  analysis,  and  gap  analysis     Provided  strategic  recommenda(ons  to:     Op(mize   online   presence   and   marke(ng   outreach   through   mobile   technology,   interac(ve  web  tools,  social  media,  search  engine  op(miza(on  (SEO),  and  deals     Conduct  visitor  survey  to  enable  tourism  product  development     Invest  in  client  rela(onship  management  system  to  gather  and  use  data  strategically   www.christinadzingala.com
  • 18. Green Building Certification Institute PROJECT:January 2011 – August 2011 ExamG O A L :     Development   To  ensure  high  quality  and  credibility  of  LEED  professional  designa(on  exams  through   periodic  review  and  development  of  exam  item  inventory  C L I E N T :     The   Green   Building   Cer(fica(on   Ins(tute   administers   building   project   cer(fica(ons   and   professional   designa(ons   within   the   framework   of   the   U.S.   Green   Building   Council’s   LEED  (Leadership  in  Environmental  and  Energy  Design)  Green  Building  Ra(ng  Systems  R O L E :     LEED  Subject  MaKer  Expert  on  Green  Associate  exam  review  commiKee  C H A L L E N G E S :     Balancing  technical  content  to  make  the  exam  sufficiently  challenging  for  professional   credibility,  yet  appropriate  for  first-­‐level  cer(fica(on  D E L I V E R A B L E S :     Par(cipated   in   biennial   process   to   review   and   develop   LEED   Green   Associate   exam   content     Developed  30+  LEED  exam  items  according  to  USGBC  green  building  standards       Reviewed   40+   LEED   exam   items   to   ensure   they   met   GBCI   exam   criteria   and   ques(on   format       Evaluated   LEED   exam   item   inventory   of   100+   ques(ons   to   ensure   items   met   creden(aling  exam  industry  standards   www.christinadzingala.com
  • 19. BARetc. PROJECT:April 2012 – August 2012 ProductG O A L :     Launch   To  create  brand  awareness  and  grow  sales  for  Eppa  Sangria  in  new  Mid-­‐Atlan(c  market  C L I E N T :     BARetc.   provides   experien(al   brand   and   product   marke(ng   for   wine,   beer,   and   spirits   industry  through  live  promo(onal  events  and  social  media  outreach  R O L E :     Brand  Promo(onal  Specialist  to  facilitate  new  retail  product  launches    C H A L L E N G E S :     Overcoming  customers’  preconceived  ideas  about  products  and  brands     Convincing  shoppers  to  purchase  a  new  product  on  the  spot  D E L I V E R A B L E S :     Delivered   weekly   in-­‐store   product   demonstra(ons   to   create   brand   awareness   and   educate  retailers  and  consumers  about  product  features  and  benefits     Iden(fied   target   market   trends   and   opportuni(es   through   post   event   analysis   and   repor(ng     Created  product  awareness  through  social  media  event  announcements     Consistently   exceeded   sales   goals   by   35%   on   average   at   each   product   demonstra(on   event   www.christinadzingala.com
  • 20. Hospitality Financial & Technology PROJECT:ProfessionalsMay 2012 – July 2012 TechnologyG O A L :     Blog   To  promote  HITEC  2012  highlights  and  report  industry  trends  through  digital  and  social   media  C L I E N T :     Hospitality   Financial   &   Technology   Professionals   is   an   interna(onal   professional   associa(on  serving  the  hospitality  industry.  HFTP  hosts  the  annual  Hospitality  Industry   Technology  Exposi(on  and  Conference  showcasing  300+  companies      R O L E :     Guest  Blogger  for  HITEC  2012  to  report  conference  highlights  and  industry  trends  C H A L L E N G E S :     Internet  connec(vity  not  always  dependable  to  provide  real-­‐(me  social  media  posts  D E L I V E R A B L E S :     AKended  conference  educa(onal  sessions  and  technology  expo  to  iden(fy  and  report   new  trends  and  innova(ons  in  the  hospitality  industry     SubmiKed  100+  posts  via  TwiKer  of  key  points  iden(fied  in  educa(onal  sessions     SubmiKed  5+  blog  ar(cles  highligh(ng  new  trends  in  hospitality  technology     Blog:  hKp://blog.h_p.org   Christina Dzingala | www.christinadzingala.com
  • 21. Strategic Sustainability Consulting PROJECT:July 2012 – August 2012 Waste AuditG O A L :       To   increase   recycling   par(cipa(on   by   50%   over   next   year,   to   25%   of   total   waste   produced,  in  response  to  Walmart  supplier  scorecard  C L I E N T :     Strategic   Sustainability   Consul(ng   is   a   sustainability   management   consul(ng   firm   specializing  in  retailer  supplier  scorecards,  the  client  was  a  tex(le  manufacturer  R O L E :     Waste   Audit   Consultant   on   project   team   to   conduct   onsite   waste   audit   and   provide   recommenda(ons  report  for  client  C H A L L E N G E S :     Iden(fying  amount  and  type  of  weekly  waste  produced  compared  to  previous  years       Iden(fying  cost-­‐effec(ve  solu(ons  client  would  realis(cally  actually  implement  D E L I V E R A B L E S :     Conducted   1-­‐day   waste   audit   at   client   site,   including   sor(ng   and   weighing   waste   by   type  and  department     Performed  calcula(ons  and  trend  analysis  to  determine  levels  of  waste  produc(on  and   opportuni(es  for  savings     Provided   assessment   and   recommenda(ons   of   opportuni(es   to   reduce   waste   produc(on  and  increase  recycling  par(cipa(on   Christina Dzingala | www.christinadzingala.com
  • 22. Maryland Environmental Trust PROJECT:April 2011 - Present ComplianceG O A L :     Evaluation   To   ensure   conserva(on   compliance   of   environmentally   cri(cal   land   through   on-­‐site   rapid  assessments  of  trust  proper(es  C L I E N T :     Maryland   Environmental   Trust   provides   landowners   with   informa(on   and   tools   to   permanently  protect  natural,  historic,  and  scenic  resources  R O L E :     Conserva(on  Easement  Monitor  to  ensure  that  environmentally  cri(cal  historic  farms,   forests,  and  other  protected  lands  remain  undeveloped  C H A L L E N G E S :     Addressing  trash  and  dumping  by  others  on  protected  undeveloped  land    D E L I V E R A B L E S :     Coordinated   and   conducted   8+   monitoring   site   visits   to   assess   landowners’   compliance   with  easement  restric(ons  per  agreements       Assessed,  photographed,  and  documented  changes  to  natural,  historic,  and  structural   landscape  on  protected  lands       Produced   field   reports   of   monitoring   site   visits   findings   and   evalua(ng   ongoing   conserva(on  and  property  maintenance       www.christinadzingala.com
  • 23. Green Impact Campaign PROJECT:May 2012 - Present MarketingG O A L :     Strategy   To  create  strong  Green  Impact  Campaign  brand  and  online  presence,  develop  marke(ng   plan  aimed  at  small  businesses,  and  develop  training  aimed  at  student  volunteers  C L I E N T :     Green  Impact  Campaign  (GIC)  is  an  outreach  program  with  a  mission  to  educate,   empower,  and  engage  small  businesses  and  student  volunteers  to  collec(vely  make  a   posi(ve  environmental  impact  in  their  local  communi(es  R O L E :     Strategic  advisor  to  facilitate  branding,  marke(ng,  website,  and  training  development  C H A L L E N G E S :     Balancing   program   flexibility   to   meet   needs   of   various   student   groups   with   sufficient   direc(on  to  follow  through  with  projects     Providing   meaningful   value   to   small   businesses   to   prompt   them   to   implement   green   ac(ons     Iden(fying  funding  model  to  effec(vely  sustain  organiza(on  D E L I V E R A B L E S :     Facilitated  brainstorming  sessions  to  develop  GIC  organiza(onal  and  outreach  strategy     Provided  direc(on  for  training  material  and  marke(ng  collateral  development     Developed  branding  and  content  for  new  website  launch   Christina Dzingala | www.christinadzingala.com

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