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Agile Marketing-Finally, Data-Driven Marketing That Works

by VP of Marketing for EdTrips at EdTrips on Nov 18, 2013

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Presentation given at TechDay Camp 2013 on Agile marketing. Agile helps improve marketing ROI by quickly iterating what works and maximizing the value of marketing spend. This overview of how to get ...

Presentation given at TechDay Camp 2013 on Agile marketing. Agile helps improve marketing ROI by quickly iterating what works and maximizing the value of marketing spend. This overview of how to get started with Agile marketing looks at the history of Agile, how it brings results faster than traditional methods, and best practices for getting an organization moving in the Agile direction. Presentation by Christina Inge, and John Cass, founder of Agile Marketing Meetup

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Agile Marketing-Finally, Data-Driven Marketing That Works Agile Marketing-Finally, Data-Driven Marketing That Works Presentation Transcript