A lot of it’s about programming—you need programs that offer quick but meaningful interactivity, engagement, and that are so appealing that visitors recommend them to friends
You don’t need to start from scratch—try to repackage existing programs into something that will appeal to tour groups. For instance, pair a standard docent-guided tour with one of your hands-on activities and a mini-lecture
Identify your target audiences—are you ideal for scouting groups, adult hobbyists? Brainstorm and think outside the box. Then, market specifically to them.
Make Your Museum a Tour Magnet
Laura Wallendal, Co-Founder, EdTrips