The secret to growing a great company? Getting your customers to build your business. Learn how your brand advocates are your best marketing channel, how to identify them, and ways to build a brand advocacy program.
Essential principles of word of mouth marketing
Types of brand advocates
Benefits of advocates to not just marketing but product and culture
How to identify emerging advocates
What to do to nurture happy customers into enthusiastic promoters
Building a formal advocacy program
How to measure the ROI of advocacy
Identify the top benefits of advocates across the organization
Learn how advocates think and leverage advocacy effectively and ethically
Know how to build an advocacy program
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