Your SlideShare is downloading. ×
20130707 intro of game industry for startups
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

20130707 intro of game industry for startups

271
views

Published on

English speech for Asia-Pacific Students Entrepreneurship Society on July 7th, 2013, in National Taiwan University

English speech for Asia-Pacific Students Entrepreneurship Society on July 7th, 2013, in National Taiwan University

Published in: Entertainment & Humor, Design

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
271
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Intro of Taiwan Game Industry for Startups Christina Hsu
  • 2. Agenda  Self Introduction  Basic Ideas of Game Industry  A Glance at Taiwan Game Industry  Gamers’ New Era for Startups  Q&A
  • 3. Self Introduction
  • 4. About Me • ID: Christina Hsu ( 徐志瀟 ) • HP: 17 Years Old (Since 1996) • Guilds: UserJoy( 宇峻奧汀 ) 、 Dreamforce ( 次 方 ) 、 Lager ( 雷爵 ) 、 Gamania ( 遊戲橘 子 ) 、 FunTown ( 戲谷 ) • Attributes: Game Designer (assistant of ADM and CS ) 、 Marketing Manager 、 Product Manager 、 Biz Dev. Manager 、 Market Intelligence Researcher 、 Producer • An Indie game developer since 2013, CEO of Purple Cat Game Studio
  • 5. My Strength in Game Industry  Go through the complete flow  Pitch ➙ Proposal ➙ Development ➙ QA ➙ Manufacture ➙ Release ➙ Distribution ➙ Marketing ➙ Operation  Cross-platform, multi-devices  PC, Console, Mobile (Missing Part: Arcade)  Set-top-box, Inflight Game  Cross-culture Experience  Dozen Version for Ten Territories  BD, Localization, Support
  • 6. Purple Cat Game Studio  Goal: Make the World A Better Place with Our Games  Focus on Cross-platform development  App and Browser-based  New Devices (Google Glass?)  Business Model  Subscription  F2P + IAP  IAD
  • 7. Basic Ideas of Game Industry
  • 8. At first, we start from an idea…At Last, Games for Players
  • 9. Administration, Finance, Human Resource, and so on Game Development In-between, Lots of Work Publishing / Operation
  • 10. PC (DT, LT, Netbook) Games Mobile Games Arcade Console (Video) Games Categorized by Platform Handheld Console Smart Phone / Tablet
  • 11. Single-player (Offline) Games Categorized by Internet Connection Online GamesLAN Games Client-based Browser-based (Web Game) MMOG Match- making
  • 12. Categorized by Genre FPS( 第一人 稱射擊 ,First Person Shooting) Music ( 音樂節 奏 ) Adventure ( 冒險 ) ACT( 動作 , Action) Puzzle ( 益智 ) Racing ( 競速 ) Sports ( 運動 ) Word ( 文 字 / 解謎 ) Card &. Board ( 棋牌類 ) SIM( 模擬 , Simulation) STR( 策略 , Strategy) RPG ( 角色 扮演 ,Role Playing Game) Genre 遊 戲類型 ( 玩法 )
  • 13. Industry Chain (Old Rules) Game Studio Content Provider IP Provider Service Provider Game Publisher ISP Channel Game Operator Game Distributor Retail Points Connection Media Cyber Cafe End User Game Player
  • 14. A Glance at TW Game Industry
  • 15. Market Value
  • 16. The Winner Takes It All?  Top 3 in Taiwan owns 72%+ Market Share  For Apps, Top 2% earns 90%+ revenue GTSM, Jan. 2013
  • 17. 1999 Mobile Games 17 Paradigm Shift 2005 2010 SNS Games 2009 Browser Games 2007 F2P Biz model Online Game 1988 Developed in Taiwan ~1980 Pirate / Localized / Licensed / Outsourced Games
  • 18. Customers Segmentation in Taiwan Gamers Heavy Users General Users Light Users Eastern StyleWestern Style Players High ARPU Big Market Scale Hardcore Users
  • 19. Gamers’ New Era for Startups
  • 20. Eco-systems Change the Rules
  • 21. Smart Phones: Penetration in Taiwan MOEC, Nov. 2011
  • 22. iOS vs. Google Play: Downloads AppAnnie, May 2013
  • 23. iOS vs. Google Play: Revenue AppAnnie, May 2013
  • 24. Revenue per Download, March 2013 Revenue per Download, iOS Games, March 2013 Revenue per Download, Google Play Games, March 2013 AppAnnie, May 2013
  • 25. Self-publish or get published?  Get published?  If you get solid commitments on marketing budget and promotional efforts  Self-publish?  Promote budget to make Apple/Google feature your app  Big Data Analysis to improve UX
  • 26. My Opportunities & Challenges  Purple Cat is a small studio: Survival First  Our Own Titles vs. Work For Hire  Find Talents  Management (project, finance ---)  Innovation  Core Gameplay  Business Model  Global Market  Global Competitors
  • 27. Thank You
  • 28. Q &. A Find Me at:  www.facebook.com/christina.hsu.37  ( 徐志瀟 ) (Christina Hsu)  Chris_9801  Chris_9801 ( 貓奴 Chris 鍋貼 )  Christina Hsu