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Creating a new newsroom structure to work online.

Creating a new newsroom structure to work online.

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Web first Web first Presentation Transcript

  • Web First
    Christina Drain
    Pensacola State College
  • Throw out the traditional newsroom structure
    THINK
    outside the box
    Making the Transition
  • Get rid of the online editor
    All editors need to learn to post stories, should be part of their job description
    Making the Transition
  • What is the best way to tell the story?
    Some stories are better told
    through visuals or sound.
    Look beyond text.
    Does the story need a timeline, map,
    or other interactives that can be achieved online?
    Livestream, livechat.
    Making the Transition
  • Keep site stats in the forefront
    Add Google Analytics to the site
    to track information.
    Make sure editors get a monthly report of page views, most read, other stats.
    Making the Transition
  • Cut back on the print edition
    If you are weekly, go bi-weekly.
    If you are bi-weekly, go monthly.
    Print the best-of the web in the edition or change the format of the paper to more in-depth reporting and opinion, leaving the more immediate news
    for online.
    Making the Transition
  • Recruit outside the journalism department
    Marketing - Facebook and Twitter
    Art – web designers, Flash designers, videographers, photographers
    English – bloggers
    Honors - opinion
    Making the Transition
  • Set up a Facebook Fan Page
    Embed the Facebook widget on your site
    Encourage others to become fans through a cross-promotion ad in the newspaper
    Post stories of interest or photos from an event on the fan page
    Promote the Site
  • Set up Twitter
    Use Twitter to break news
    Tweet links to stories of interest. (Use sparingly.)
    Promote the Site
  • Events
    Invite students to Student Center or other gathering place with WiFi and demonstrate interesting parts of site.
    Ask to be announced at sporting and campus events. (Thank photographer and videographer and remind attendees to check online to view photos and video.)
    Make business cards with site name and URL to pass out in the crowd and to visiting team.
    Promote the Site
  • Decentralize
    Consider using Editorial Board
    vs. Editor in Chief
    Restructure Staffing
  • eCorsair Model
    Five Sections – Editor for each
    News (includes sports)
    Features
    Community Conversation
    Arts & Entertainment
    Multimedia
    Restructure Staffing
  • News and Sports
    Work primarily online
    Breaking stories and upcoming events through Twitter
    Short news and sports stories
    Coverage of campus events and advances
    Sports coverage through livestreaming or live blogging
    Story sharing on Facebook
    Mobile journalists at various campuses
    Restructure Staff
  • Features
    Produces multimedia packages for print and online on specific topics
    Features on student profiles, programs, instructors
    Main focus is on providing several stories per topic for print issue
    Package will also contain online components such as video, audio, interactive graphics, polls
    Restructure Staff
  • Community Conversation
    Staff members work both online and in print
    Includes:
    Staff (unsigned) editorials
    Editorial cartoons
    Columnists
    Bloggers
    Poll questions
    Monitor comments area
    Restructure Staff
  • Arts & Entertainment
    Responsible for local and campus coverage of arts and entertainment events
    Profiles local arts and entertainment talent
    Posts selected upcoming campus events online through Twitter
    Restructure Staff
  • Multimedia
    Responsible for producing multimedia content for online.
    Also produces graphics and design for print
    Produces video, audio, graphics, photo galleries, in support of other sections as well as content which originates with the multimedia team
    Podcasts, webcasts, livestreaming, design for multimedia packages
    Restructure Staff
  • Complete Community Connection Model
    Combines print, online, broadcast content producers in one organization
    One breaking news team
    One visual team
    One watchdog team
    One sports team
    One weather team
  • Web site that can be accessed by the staff – content management system works the best
    Place story budget online – Google site, Google Docs, or protected area on main site
    Equipment – video camera, digital camera, digital recorder, cell phones, laptop, accessories
    Tools Needed
  • Start Using Digital Tools
    Interactive databases
    Interactive maps
    Breaking news text and Twitter alerts
    Liveblogging
    Video, including webcams
    Slideshows, photo galleries
    Flash multimedia projects
    Crowdsourcing, user contributions
    Social networks (Flickr, Twitter, Facebook …)