Virginia Public Access Project

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This is a project I work on for the 2009 VCU Create-A-Thon on Campus

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Virginia Public Access Project

  1. 1. VPAP.ORG VIRAL CAMPAIGN
  2. 2. Problem -Create viral message to drive traffic to VPAP.org and raise NPO recognition.
  3. 3. How can we relate campaign financing to the more common person? What would make them care more than they already do?
  4. 4. We can show the scale of different donations by equating donations to possible purchases that candidates could make. Create more than a message, create an experience.
  5. 5. 3 Step Plan -Viral mini site. -Non-traditional outdoor signage. -Social Network / Ad Placement.
  6. 6. followyourmoney.org
  7. 7. How To Implement -Release Viral URL to web sites, web logs, news and information sites -facebook -rvablog -times dispatch -washington post -richmond business sense -digg.com
  8. 8. How To Implement Step 2 - Ad Implementation -Non-traditional print campaign. -Create physical representation of ‘transparency.’ -Target high traffic areas in Richmond and Washington D.C.
  9. 9. How To Implement Step 2 - Ad Implementation Ad banners on websites -Facebook -Times Dispatch -Washington Post -The Onion
  10. 10. How To Implement Step 3 - Maintain Utilize existing social networks to maintain contact. -Facebook friend request add/approval -Facebook bulletins, messages, status -Twitter feed
  11. 11. What next? Measure and Plan Attaching analytics to the site will give VPAP.org the ability to measure all kinds of information that can be useful for future development.
  12. 12. The End. Thank you so much.

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