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Latina's on the plaza   credibility
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Latina's on the plaza credibility


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  • Transcript

    • 1. “ Christie Ruffino How to establish CREDIBILITY by inspiring trust in others? The Power of Your Personal Brand
    • 2. WhoisChristie?
    • 3. Missy & Radar
    • 4. Why Are We Here? • We live in a highly stimulating world = NOISE! • You only have 4.3 seconds to connect. • People need to feel secure with their choices. • People invest MORE with Experts and Professionals. • Perception is ESSENTIAL! Personal = Professional • Your brand must look the part. (We always get what we pay for) • ESSENTIAL to have third party endorsements.
    • 5. Just because you cannot see them, does not mean they don’t see you. henry
    • 6. We’re Talking About • What is Trust and how do you earn it? • YOU are your most valuable commodity. • Your expertise is priceless. $$$$$ • Credibility Tips – “Actionable Items” • Establish a credible online presence. • Establish powerful 3rd party endorsements. • The most powerful credibility tool.
    • 7. YOU are the brand of your company or business. Always have a professional headshot on your business cards and online profiles with a complete “about” page. #1 Tip
    • 8. You don’t need to spend a fortune, but a professionally designed and copy written website is ABSOLUTELY necessary! #2 Tip
    • 10. Make sure that every status update, photo or status activity would be approved if seen by your most important client. #3 Tip
    • 11. People want to know who they are doing business with.
    • 12. ur Credibility is Priceles
    • 13. Join a Referral #1 Tip
    • 14. Testimonials are #2 Tip
    • 15. ur Credibility is Priceles
    • 16. A book exponentially increases your credibility, making it super easy to sell ANY product or service you promote.
    • 17. 1. Keep Your Promises 2. Follow Up and Follow Through 3. Create Intellectual Property (Your knowledge and experiences, white papers, blogs, books, etc.) 4. Define Commitment 5. Promote Yourself Jackie Camacho-Ruiz’ Top 5 Secrets
    • 18. Christie Ruffino Christie Ruffino President/Founder Dynamic Professional Women’s Network
    • 19. May2013 April 2014
    • 20. ur Credibility is Priceles
    • 21. BONUS
    • 22. Send the same message indiscriminately to a large numbers of recipients on the Internet.
    • 23. henry
    • 24. Thank You! Christie Ruffino 630-336-3773 @christieruffino