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Disruptive Innovation, Kodak and digital imaging

by Researcher and public speaker at Chalmers University of Technology and the Ratio Institute on Feb 21, 2009

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The 'full' (long!) story about how Kodak got in trouble and how the challenges were handled... I put the other chapters together into one document, in case you just want to embed one slideshow.

The 'full' (long!) story about how Kodak got in trouble and how the challenges were handled... I put the other chapters together into one document, in case you just want to embed one slideshow.

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  • deepakdass69 deepakdass69 Please send me a copy of the slides, dassdeepak69@yahoo.com 2 years ago
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  • Shivmedia Shivmedia I am looking for a Sony Digital Hi-8 as my one needs to be replaced after 15 years of use. Please let me know if anyone has one. Steve from London tel UK 0754 583 6586 3 years ago
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  • aprilestoque aprilestoque if you are looking for 8mm digital cam corders.. you can visit us and have a look for samples at http://8mmdigitalcamcorders.com/ to have more information. thank you :) 3 years ago
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  • saigalt saigalt The Kodak story 3 years ago
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  • rpinilla27 Ricardo Pinilla, Strategic Marketing Consultant at m-tech consultores Chris, it is a very good study and analysis. The challenge of this studies is to follow the brand in their recovery and changing biz model.

    Congratulations!
    4 years ago
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  • shaimahamad83 shaimahamad83 veery good 4 years ago
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  • Anggodo Anggodo Hi Christ, thanks a lot for so much indepth studies of all innovations and industrial life cycle issues. Appreciate your stories ; kindly permission to use them (Bronica, Kodak, Polaroid, Ilford etc) for my teaching stuff. I am a parttime lecturer for industrial design faculty in an Technology Insitution in Indonesia. I hope we could talk more in future - best regards / Arie Kakiailatu 4 years ago
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  • guestdaafb7 guestdaafb7 Hello:

    I found your slide show interesting but more than little repetitive, you could have down with maybe half the number of slides. In general I agree with your conclusion that Kodak didn't fully grasp the scale of the change going digital would become.

    However, from my own experience as a consumer and photographer is Kodak (and several other manufacturers) dropped the ball by trying to make inkjet printers replace film. Consumers soon saw how the ink was costing more per weight than gold (literally) and either don't print or use the machine at Wal-Mart.

    I also don't see survival as a success, the company is a ghost of what it once was, and it may still end up going away.

    I see three areas where Kodak could have turned things around:

    1. Taking out as many patents as possible and investing in research, then licensing those technologies. It looks they did that, but not as aggressively as they could.

    2. Investing in production of the consumables people will buy for their cameras today--batteries and memory cards.

    3. Developing their own high end DSLR and lenses. This was the least likely to be successful as while DSLR's make great promotion they are essentially a niche product. Still, all the DSLR's Kodak did make were based on either Canon or Nikon bodes except for I think the very last one. Pity.

    However, with people using cell phones now to replace cameras (I refuse to do that) it's hard to say what will work in the future.
    4 years ago
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  • Christiansandstrom Chris Sandström, Researcher and public speaker at Chalmers University of Technology and the Ratio Institute Thanks for some really interesting information! At what point did Kodak sell their digital camera division?
    Regarding executive incompetence - it seems that if you are way up in the sky, the sun will always shine...
    4 years ago
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  • guest5d0f4a7 guest5d0f4a7 Kodak invented digital imaging, not Sony. Sony licensed it. Kodak sold their technology both IP in image processing, compression, color management, etc to get other companies started. The companies Kodak got started in digital imaging include: HP, Nikon, Canon and Sony. Kodak sold their digital camera division. In fact they sold everything that showed promise. If there was good business decision to be made that would have given the company an advantage, the management made the opposing decision instead. What is outstanding is how so many BAD business moves could be strung together without someone at VP status or above loosing their job.
    As Dillon said; 'steal a little and they throw you in jail, steal a lot and they make you CEO'.
    4 years ago
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Disruptive Innovation, Kodak and digital imaging Disruptive Innovation, Kodak and digital imaging Presentation Transcript