A shift is currently taking place in the video surveillance industry…
… from analogue cameras…
… to digital cameras that are connected over the internet.
Even though only
15‐20 percent of the 
      p
  market is digital 
today, this shift has 
  already created
  some turmoi...
… The game is changing and new companies are increasingly
         dominating the surveillance industry…
… and the established analogue players have so far not really managed
               to capitalize upon this new technolog...
One reason for this would be that those
One reason for this o ld be that those
  firms do not command electronics.
This was the main problem for the 
manufacturers of mechanical calculators
              of mechanical
  which collapsed i...
Many
Man companies in the camera ind str
              in the camera industry
   encountered similar problems.
But this comparison is not 100 percent accurate.
After all, 
   After all
Cameras and 
 calculators
 function as
           as 
  individual
units th t
   it that are 
   ...
… Whereas surveillance cameras are connected to each other…
… And monitored together from a central point. 
In that sense, the shift to IP‐based video has more in common
  with the shift f
    ith th hift from mechanical t l t i c...
Mechanical
M h i l cash registers functioned as individual units, which added
              h   i t f ti        d i di id ...
With the shift to electronics, cash registers became interconnected. All 
       machines could be controlled via a centra...
With the advent of personal computers later on, the value of having a 
          network of cash registers increased even ...
Hence, value was
  created for the 
  customer on a 
  more systemic
   level, where
    electronics 
    enabled an 
 eas...
This also
implied that 
  the value
  the value
 proposition 
    in the 
   industry
   changed
   with the 
     ith th
...
In that sense, the shift to electronic cash registers has a lot in common
        with the ongoing displacement of analogu...
Internet‐based video surveillance offers an easier
     monitoring and an increased scalability.
More cameras can be attached to an existing
network and it is much easier to handle large systems.
Therefore, in order to survive, the analogue players do not 
      only have to renew their technical competence.
Video Surveillance will become a 
                     warzone
                 How to compete




They also need to chang...
Evidence f
 E id     from the cash register industry
                th      h     it i d t
suggests that this is not an e...
Christian Sandström is a PhD 
                     student at Chalmers 
                  University of Technology in 
   ...
IP Video and Networks
IP Video and Networks
IP Video and Networks
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IP Video and Networks

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A comparison between the implications that electronics had for cash registers and the ongoing shift to digital, IP-based video surveillance.

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Transcript of "IP Video and Networks"

  1. 1. A shift is currently taking place in the video surveillance industry…
  2. 2. … from analogue cameras…
  3. 3. … to digital cameras that are connected over the internet.
  4. 4. Even though only 15‐20 percent of the  p market is digital  today, this shift has  already created some turmoil…
  5. 5. … The game is changing and new companies are increasingly dominating the surveillance industry…
  6. 6. … and the established analogue players have so far not really managed to capitalize upon this new technology.
  7. 7. One reason for this would be that those One reason for this o ld be that those firms do not command electronics.
  8. 8. This was the main problem for the  manufacturers of mechanical calculators of mechanical which collapsed in the early 1970s.
  9. 9. Many Man companies in the camera ind str in the camera industry encountered similar problems.
  10. 10. But this comparison is not 100 percent accurate.
  11. 11. After all,  After all Cameras and  calculators function as as  individual units th t it that are  not  connected to  each other other…
  12. 12. … Whereas surveillance cameras are connected to each other…
  13. 13. … And monitored together from a central point. 
  14. 14. In that sense, the shift to IP‐based video has more in common with the shift f ith th hift from mechanical t l t i cash registers. h i l to electronic h it
  15. 15. Mechanical M h i l cash registers functioned as individual units, which added h i t f ti d i di id l it hi h dd d things up, produced a receipt and registered the total amount of  transactions each day.
  16. 16. With the shift to electronics, cash registers became interconnected. All  machines could be controlled via a central master unit… 
  17. 17. With the advent of personal computers later on, the value of having a  network of cash registers increased even further.
  18. 18. Hence, value was created for the  customer on a  more systemic level, where electronics  enabled an  easier and more intelligent  management.
  19. 19. This also implied that  the value the value proposition  in the  industry changed with the  ith th new  technology.
  20. 20. In that sense, the shift to electronic cash registers has a lot in common with the ongoing displacement of analogue surveillance.
  21. 21. Internet‐based video surveillance offers an easier monitoring and an increased scalability.
  22. 22. More cameras can be attached to an existing network and it is much easier to handle large systems.
  23. 23. Therefore, in order to survive, the analogue players do not  only have to renew their technical competence.
  24. 24. Video Surveillance will become a  warzone How to compete They also need to change the way that customers are approached, and  the value proposition they bring to the market.
  25. 25. Evidence f E id from the cash register industry th h it i d t suggests that this is not an easy thing to do.
  26. 26. Christian Sandström is a PhD  student at Chalmers  University of Technology in  Gothenburg, Sweden. He  g, writes and speaks about  disruptive innovation and  technological change. technological change www.christiansandstrom.org christian.sandstrom at chalmers.se

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