IP Video and Networks

A shift is currently taking place in the video surveillance industry…

… from analogue cameras…

… to digital cameras that are connected over the internet.

Even though only 15‐20 percent of the p market is digital today, this shift has already created some turmoil…

… The game is changing and new companies are increasingly dominating the surveillance industry…

… and the established analogue players have so far not really managed to capitalize upon this new technology.

One reason for this would be that those One reason for this o ld be that those firms do not command electronics.

This was the main problem for the manufacturers of mechanical calculators of mechanical which collapsed in the early 1970s.

Many Man companies in the camera ind str in the camera industry encountered similar problems.

But this comparison is not 100 percent accurate.

After all, After all Cameras and calculators function as as individual units th t it that are not connected to each other other…

… Whereas surveillance cameras are connected to each other…

… And monitored together from a central point.

In that sense, the shift to IP‐based video has more in common with the shift f ith th hift from mechanical t l t i cash registers. h i l to electronic h it

Mechanical M h i l cash registers functioned as individual units, which added h i t f ti d i di id l it hi h dd d things up, produced a receipt and registered the total amount of transactions each day.

With the shift to electronics, cash registers became interconnected. All machines could be controlled via a central master unit…

With the advent of personal computers later on, the value of having a network of cash registers increased even further.

Hence, value was created for the customer on a more systemic level, where electronics enabled an easier and more intelligent management.

This also implied that the value the value proposition in the industry changed with the ith th new technology.

In that sense, the shift to electronic cash registers has a lot in common with the ongoing displacement of analogue surveillance.

Internet‐based video surveillance offers an easier monitoring and an increased scalability.

More cameras can be attached to an existing network and it is much easier to handle large systems.

Therefore, in order to survive, the analogue players do not only have to renew their technical competence.

Video Surveillance will become a warzone How to compete They also need to change the way that customers are approached, and the value proposition they bring to the market.

Evidence f E id from the cash register industry th h it i d t suggests that this is not an easy thing to do.

Christian Sandström is a PhD student at Chalmers University of Technology in Gothenburg, Sweden. He g, writes and speaks about disruptive innovation and technological change. technological change www.christiansandstrom.org christian.sandstrom at chalmers.se

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IP Video and Networks

by Chris Sandström on Oct 17, 2009

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IP Video and Networks — Presentation Transcript