… by digital cameras, thatare connected over the internet.
Starting off at very small volumes, DigitalCCTV has grown at an annual pace of 30-40 percent over the last years…
It is striking towhat extent thisshift has so farbeen driven bycompanies that have no previous experience in the CCTV industry.
While several analogue players have entered the realm of digital CCTV now, theyhave continued tolose market share to entrant firms such as Axis, Mobotix, D-Link, Acti, Indigo Vision etc.
Market shares for Market shares for security cameras digital cameras1. Panasonic 1. Axis2. Pelco 2. Sony3. Bosch 3. Panasonic4. Axis 4. Mobotix5. Sony 5. D-Link This is for 2006 (Source: IMS Research).
True. But it wasn’t. It started off as a small market, much smaller than the annual growth of the analogue CCTV market in the early 2000s.
The analogue players had a very high opportunity cost that made it irrational for them to invest at an early point. And if youdon’t enter at an early point, you may be left behind once you offer the new technology.