Hasselblad and the 
End of Compatibility
The Swedish 
The Swedish
   camera
manufacturer
      f
Hasselblad is 
 famous for 
many things…
    y    g
… Having been used on the moon, for instance.
On reason why many photographers preferred this camera
 was its compatibility with different accessories. People 
        ...
The modular structure gave photographers a lot of flexibility
   in terms of what lenses and film magazines to choose.
But those days are gone now.
With the launch of the H3D, Hasselblad 
announced in 2006 that this model would not
           in 2006 that this model    ...
And the new lens that was launched could not be 
  used with previous H models – you needed to 
            p             ...
So you o ed a
So if you owned an H1 and had a digital back you had to buy
                      a d ad a d g ta bac you ad...
As stated previously, the company has been synonymous
    with compatibility since Victor Hasselblad’s days.
The belief in flexibility has been so deeply entrenched in the 
  firm that I believe those moves would never have been
  ...
It is clear that Hasselblad was severely wounded in the shift
 t s c ea t at asse b ad as se e e y ou ded t e s t
to digit...
In the long term it will just increase photographer’s
  willingness to invest in a high‐end DSLR instead.
But who knows, maybe it was necessary.
Good or bad  it goes
Good or bad – it goes against the
                              the 
  original idea of Hasselblad.
Christian Sandström is a PhD 
                student at Chalmers 
                student at Chalmers
             Univer...
Hasselblad and the End of Compatibility
Hasselblad and the End of Compatibility
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Hasselblad and the End of Compatibility

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Hasselblad has left its traditional values of compatibility and flexibility.

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Hasselblad and the End of Compatibility

  1. 1. Hasselblad and the  End of Compatibility
  2. 2. The Swedish  The Swedish camera manufacturer f Hasselblad is  famous for  many things… y g
  3. 3. … Having been used on the moon, for instance.
  4. 4. On reason why many photographers preferred this camera was its compatibility with different accessories. People  referred to it as the ’Hasselblad system’.
  5. 5. The modular structure gave photographers a lot of flexibility in terms of what lenses and film magazines to choose.
  6. 6. But those days are gone now.
  7. 7. With the launch of the H3D, Hasselblad  announced in 2006 that this model would not in 2006 that this model not  be compatible with other digital backs.
  8. 8. And the new lens that was launched could not be  used with previous H models – you needed to  p y buy the new (very expensive) camera.
  9. 9. So you o ed a So if you owned an H1 and had a digital back you had to buy a d ad a d g ta bac you ad to buy the H3D along with its digital back – just in order to be able to purchase the new lens.
  10. 10. As stated previously, the company has been synonymous with compatibility since Victor Hasselblad’s days.
  11. 11. The belief in flexibility has been so deeply entrenched in the  firm that I believe those moves would never have been made unless the company had merged with the Danish digital back manufacturer Imacon.
  12. 12. It is clear that Hasselblad was severely wounded in the shift t s c ea t at asse b ad as se e e y ou ded t e s t to digital imaging and this kind of measures may have been necessary in the short term.
  13. 13. In the long term it will just increase photographer’s willingness to invest in a high‐end DSLR instead.
  14. 14. But who knows, maybe it was necessary.
  15. 15. Good or bad  it goes Good or bad – it goes against the the  original idea of Hasselblad.
  16. 16. Christian Sandström is a PhD  student at Chalmers  student at Chalmers University of Technology in  Gothenburg, Sweden. He  Gothenburg, Sweden. He writes and speaks about  disruptive innovation and  technological change. Find out more about Hasselblad: www.christiansandstrom.org
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