Hasselblad and the End of Compatibility

  • 1,846 views
Uploaded on

Hasselblad has left its traditional values of compatibility and flexibility.

Hasselblad has left its traditional values of compatibility and flexibility.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,846
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Hasselblad and the  End of Compatibility
  • 2. The Swedish  The Swedish camera manufacturer f Hasselblad is  famous for  many things… y g
  • 3. … Having been used on the moon, for instance.
  • 4. On reason why many photographers preferred this camera was its compatibility with different accessories. People  referred to it as the ’Hasselblad system’.
  • 5. The modular structure gave photographers a lot of flexibility in terms of what lenses and film magazines to choose.
  • 6. But those days are gone now.
  • 7. With the launch of the H3D, Hasselblad  announced in 2006 that this model would not in 2006 that this model not  be compatible with other digital backs.
  • 8. And the new lens that was launched could not be  used with previous H models – you needed to  p y buy the new (very expensive) camera.
  • 9. So you o ed a So if you owned an H1 and had a digital back you had to buy a d ad a d g ta bac you ad to buy the H3D along with its digital back – just in order to be able to purchase the new lens.
  • 10. As stated previously, the company has been synonymous with compatibility since Victor Hasselblad’s days.
  • 11. The belief in flexibility has been so deeply entrenched in the  firm that I believe those moves would never have been made unless the company had merged with the Danish digital back manufacturer Imacon.
  • 12. It is clear that Hasselblad was severely wounded in the shift t s c ea t at asse b ad as se e e y ou ded t e s t to digital imaging and this kind of measures may have been necessary in the short term.
  • 13. In the long term it will just increase photographer’s willingness to invest in a high‐end DSLR instead.
  • 14. But who knows, maybe it was necessary.
  • 15. Good or bad  it goes Good or bad – it goes against the the  original idea of Hasselblad.
  • 16. Christian Sandström is a PhD  student at Chalmers  student at Chalmers University of Technology in  Gothenburg, Sweden. He  Gothenburg, Sweden. He writes and speaks about  disruptive innovation and  technological change. Find out more about Hasselblad: www.christiansandstrom.org