TrueAction Online Marketing Services Overview
Who We Are: <ul><li>Service over 60 brands and retailers in twelve vertical markets </li></ul><ul><li>Full end-to-end eCom...
Some facts about TrueAction...
In 2009, we drove over half a billion dollars in merchandise sales through our interactive marketing programs
We’ve spent more than a thousand hours observing customers use the sites that we’ve built and as a result, we’ve developed...
We have analytics data for over $5 billion in sales through the full customer purchase cycle (and we know how to use it)
We pride ourselves on the expertise of our team, our ability to integrate across channels, and our process for scaling cam...
<ul><ul><li>Our service offerings are centered on the  customer  and steeped in a deep understanding of  data  and  user i...
Industry Perspective CLIENT SALES BRAND AGENCY FEE REVENUE INCREASE PROFITABLE SALES
We Focus on Multiple Levers that Drive Your Business Broad Low Translate Content/Community Immerse/Research Frequency Targ...
Services Overview Paid and Organic Search Capture active seekers looking for related products and accessories Comprehensiv...
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge c...
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge c...
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge c...
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge c...
Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge c...
<ul><li>Thinking Points </li></ul><ul><li>Executing banner campaign can increase brand term search volumes by 20% </li></u...
<ul><li>Thinking Points </li></ul><ul><li>Keyword match-type strategies on brand terms help drive efficiencies </li></ul><...
<ul><li>Thinking Points </li></ul><ul><li>Selecting which keywords to utilize in meta tags and content should be on more t...
<ul><li>Thinking Points </li></ul><ul><li>Display advertising can produce significant increases in branded search demand <...
<ul><li>Thinking Points </li></ul><ul><li>Viral and social campaigns have sometimes exceeded SEM performance (measured by ...
Upcoming SlideShare
Loading in...5
×

True Action Introduction

1,108

Published on

An overview of who we are and the services that we offer.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,108
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "True Action Introduction"

  1. 1. TrueAction Online Marketing Services Overview
  2. 2. Who We Are: <ul><li>Service over 60 brands and retailers in twelve vertical markets </li></ul><ul><li>Full end-to-end eCommerce services, including a team of 100+ media experts specializing in search, SEO, affiliate, media, CSE, and email marketing </li></ul><ul><li>Global presence & reach with offices in Philadelphia Metro, Wilkes-Barre , New York, San Jose, Barcelona, and London </li></ul>A team of over 300 interactive experts
  3. 3.
  4. 4. Some facts about TrueAction...
  5. 5. In 2009, we drove over half a billion dollars in merchandise sales through our interactive marketing programs
  6. 6. We’ve spent more than a thousand hours observing customers use the sites that we’ve built and as a result, we’ve developed extensive best practices for usability within eCommerce
  7. 7. We have analytics data for over $5 billion in sales through the full customer purchase cycle (and we know how to use it)
  8. 8. We pride ourselves on the expertise of our team, our ability to integrate across channels, and our process for scaling campaigns to deliver maximum volume
  9. 9. <ul><ul><li>Our service offerings are centered on the customer and steeped in a deep understanding of data and user insights . </li></ul></ul><ul><ul><li>We work from this foundation to deliver brand development and strategic account planning, user experience & creative design, interactive marketing, usability, photography & content development. </li></ul></ul>Industry Perspective
  10. 10. Industry Perspective CLIENT SALES BRAND AGENCY FEE REVENUE INCREASE PROFITABLE SALES
  11. 11. We Focus on Multiple Levers that Drive Your Business Broad Low Translate Content/Community Immerse/Research Frequency Targeted High Expand Commerce Sales Increase AOV AWARENESS MULTICHANNEL FOCUS BRAND USER EXPERIENCE CONVERSION SALES What is the right combination for you?
  12. 12. Services Overview Paid and Organic Search Capture active seekers looking for related products and accessories Comprehensive keyword research and measurement Display Advertising Drive measurable brand awareness and customer engagement All dollars measured against a defined metric; minimize waste Social Marketing Maximize customer touch points as media consumption patterns evolve Constant monitoring and identification of new opportunities Affiliate Marketing Expand reach by leveraging “online sales force ” Recently acquired Pepperjam & have close relationships with LinkShare and other top affiliates
  13. 13. Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation Affiliate Marketing <ul><li>Advisor board member for LinkShare and advisory influence with Buy.at, Kowabunga!, TradeDoubler </li></ul><ul><li>Interactive marketing veterans who look at the channel as brand and sales </li></ul><ul><li>Acquisition of Pepperjam Network in 2009 </li></ul>
  14. 14. Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation Paid Search <ul><li>Drove approximately 25% of partner site sales </li></ul><ul><li>Extensive staff expertise, each member Google certified/SEMPO </li></ul><ul><li>Leading-edge campaign/feed management and reporting technology </li></ul><ul><li>Coordinate with merchandise teams to minimize ‘dead links’ and maximize return </li></ul><ul><li>Focus on specific geo, day-parting strategies to maximize efficient revenue </li></ul>
  15. 15. Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation SEO <ul><li>Conduct extensive brand term analysis to determine value of securing both organic and paid rankings </li></ul><ul><li>Develop marketing strategies for blog and various content channels to become a significant efficient revenue driver </li></ul><ul><li>Recognize and measure SEO and its affect on all digital channels </li></ul>
  16. 16. Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation Display Advertising <ul><li>Large partner base allows for competitive rate structures/beta tests </li></ul><ul><li>Interactive marketing veterans who look at the channel as brand and sales </li></ul><ul><li>Advisory board relationships to next-generation technologies/vendors </li></ul>
  17. 17. Single largest revenue driver ($80 MM+Q4 ’08) Extensive staff expertise, each member Google certified/SEMPO Leading-edge campaign/feed management and reporting technology Coordinate with merchandise teams to minimize ‘dead links’ and maximize return Focus on specific geo, day-parting strategies to maximize efficient revenue Points Of Differentiation Social Media <ul><li>Full advisory over social networking, viral campaigns, word of mouth tracking, original content and social shopping </li></ul><ul><li>Focus on accountability, branding, ROI and risk management </li></ul><ul><li>Experienced integration with Facebook </li></ul>
  18. 18. <ul><li>Thinking Points </li></ul><ul><li>Executing banner campaign can increase brand term search volumes by 20% </li></ul><ul><li>Leveraging rich media apps can support long term business growth via preference collection, customer engagement and evangelist expansion </li></ul><ul><li>“ $X off” offers tend to perform best for re-targeted campaigns </li></ul><ul><li>Successes & Highlights </li></ul><ul><li>Responsible for 8% - 10% (de-duped) of partner’s total site revenues at/below target ROI </li></ul><ul><li>Increased customer engagement significantly by focusing on relevancy </li></ul><ul><li>Drove ROI success in a brand-focused environment </li></ul>Affiliate Marketing Overview
  19. 19. <ul><li>Thinking Points </li></ul><ul><li>Keyword match-type strategies on brand terms help drive efficiencies </li></ul><ul><li>Auditing paid search links equates to real program cost savings </li></ul><ul><li>Leveraging on-site search data can fuel successful keyword strategies </li></ul><ul><li>Demonstrated a 26% lift in brand terms searches when running online advertising & search campaigns </li></ul><ul><li>Successes & Highlights </li></ul><ul><li>Average True Action paid search campaign returns 11:1 ROI </li></ul><ul><li>Established paid search as the #1 driver of revenue and traffic across shop and content partners </li></ul><ul><li>Expanded number of campaigns within partner programs to increase efficiencies </li></ul><ul><li>Developed measurements and processes to apply value to all OLM initiatives affecting paid search </li></ul>Paid Search Overview
  20. 20. <ul><li>Thinking Points </li></ul><ul><li>Selecting which keywords to utilize in meta tags and content should be on more than just search volume/demand </li></ul><ul><li>Optimizing other site assets (video/images) will ensure a well-rounded ranking strategy </li></ul><ul><li>SEO success requires ongoing monitoring and analysis to support consistent rankings </li></ul><ul><li>Successes & Highlights </li></ul><ul><li>Provided 20% - 25% revenue increase by leveraging synergies between TrueAction and GSI Commerce platform </li></ul><ul><li>Leveraged successful SEO initiatives to drive paid search, CSE, Google Base and other channel performance </li></ul><ul><li>Worked directly with Google to enhance and improve TrueAction’s overall SEO offering </li></ul>SEO Overview
  21. 21. <ul><li>Thinking Points </li></ul><ul><li>Display advertising can produce significant increases in branded search demand </li></ul><ul><li>Targeted display campaigns help to enforce brand loyalty and identification </li></ul><ul><li>Successes & Highlights </li></ul><ul><li>Drove 15% - 20% increase in branded paid search campaigns </li></ul><ul><li>Leveraged successful display campaigns to support social media endeavors </li></ul><ul><li>Developed publisher relationships through display advertising that worked to enhance future SEO and Affiliate campaigns </li></ul>Display Advertising Overview
  22. 22. <ul><li>Thinking Points </li></ul><ul><li>Viral and social campaigns have sometimes exceeded SEM performance (measured by CPC and ROI) </li></ul><ul><li>Start with understanding your customer’s social media propensities auditing how your brand is being discussed in social atmospheres can identify immediate and long term opportunities </li></ul><ul><li>Successes & Highlights </li></ul><ul><li>Kate Spade private sale word of mouth campaign compelled 160+ blog posts a day </li></ul><ul><li>90% of posts were of positive sentiment </li></ul><ul><li>Increased social capital (# of fans/followers) by 300% over a two week period </li></ul><ul><li>Some clients driving more demand revenue in social vs. some CSE and paid search engines </li></ul>Social Media Overview

×