2. This
is
Barbara.
Barbara
came
to
Australia
with
her
husband
a7er
growing
up
in
Germany
during
the
Nazi
occupa>on.
Her
husband
passed
away
two
years
ago,
and
she
now
lives
by
herself
in
her
own
home.
She
is
very
socially
isolated
and
doesn’t
leave
the
house
accept
to
do
shopping.
Once
a
week,
she
talks
to
her
daughter
on
Skype
once
a
week
and
emails
her.
This
is
her
main
social
connec>on.
Without
her
computer,
Barbara
would
have
liHle
personal
connec>on
in
her
life
and
certainly
wouldn’t
be
able
to
remain
in
regular
contact
with
her
daughter.
When
exploring
future
opportuni>es
with
technology,
social
media
and
ageing,
there
are
a
couple
of
important
reali>es
that
need
to
be
unpacked…
2
4. We
know
that
our
popula>on
is
ageing.
Every
stat,
every
study,
every
indicator
demonstrates
this.
Public
policy
is
changing
to
reflect
this
–
a7er
all
by
2031
over
a
quarter
Australians
of
vo>ng
age
will
be
65
and
above.
This
is
important
to
consider
when
thinking
about
the
future
poli>cal
climate
and
its
impact
on
policy
development.
The
Australian
Bureau
of
Sta>s>cs
projects
that
the
propor>on
of
people
aged
65
and
over
will
grow
from
12.4%
in
2001
to
24.2%
in
2051.
Judith
Healy
from
Australian
Na>onal
University,
in
her
2004
paper
“ The
benefits
of
an
Ageing
Popula>on”
suggests
that
the
challenge
for
the
21st
century
is
to
make
these
added
years
of
life
in
old
age
as
healthy
and
produc>ve
as
possible,
a
challenge
of
global
significance
since
by
2020
the
world
popula>on
of
people
aged
65
years
and
over
is
expected
to
treble
(UN
Popula>on
Division
2001).
The
environmental
consensus
is
that
the
combina>on
of
popula>on
growth
and
intensified
economic
ac>vity
is
outstripping
the
world’s
carrying
capacity
and
needs
stabilizing
as
a
maHer
of
urgency
(Raven
2002).
The
world
is
set
on
an
ageing
course
and
governments
will
need
to
include,
not
exclude,
older
people
when
developing
socially
sa>sfying
and
economically
sustainable
socie>es.
This
interna>onal
perspec>ve
is
key
as
technology
sits
in
an
global
space.
4
6. This
is
a
>meline
of
Sony
and
television:
Over
138
years
we
went
from
the
discovery
of
photoconduc>vity
of
selenium
in
1873,
through
to
the
inven>on
of
the
first
electromechanical
television
in
1925,
some
twenty
years
later
we
see
the
emergence
of
colour
TV,
then
30
years
later
video
tapes,
and
so
on…
This
is
a
world
of
technological
development
that
many
older
Australians
experienced
first
hand
before
their
eyes.
It
characterizes
how
many
understand
and
have
experienced
the
rate
of
growth
of
technology.
It
also
dispels
the
theory
that
that
older
ci>zens
are
unable
to
engage
with
technological
development
–
anyone
who
has
tried
to
get
between
my
grandma
and
the
Foxtel
remote
when
Bold
and
the
Beau>ful
is
on
can
tes>fy
to
this.
6
7. The
difference
between
now
and
then
can
be
seen
here
in
this
>meline
of
technological
advances
in
the
Internet
over
the
from
2000
to
2008.
In
8
years,
we’ve
seen
the
web
transform
from
output
based
viewing
interface
to
a
genera>ve
tool.
From
10s
of
gigabytes
storage
to
cloud
compu>ng.
Dial
up
to
NBN.
We’ve
gone
from
SMS
to
VOIP,
text
based
discussion
forums
to
webinars,
video
conferencing
and
Google
Docs…
Technology
is
evolving
faster
than
ever
before.
As
soon
as
one
thing
is
released,
there
is
something
else
wai>ng
in
the
wings
to
eclipse
it.
7
9. Anthony
Bradley
from
Gartner
Research,
defines
social
media
as
a
set
of
technologies
and
channels
targeted
at
forming
and
enabling
a
poten>ally
massive
community
of
par>cipants
to
produc>vely
collaborate.
IT
tools
to
support
collabora>on
have
existed
for
decades.
But
social-‐media
technologies,
such
as
social
networking,
wikis
and
blogs,
enable
collabora>on
on
a
much
grander
scale
and
support
tapping
the
power
of
the
collec>ve
in
ways
previously
unachievable.
He
goes
on
to
argue
that
there
are
six
core
principles
which
underlie
the
value
of
social-‐media
solu>ons,
and,
in
combina>on,
serve
as
the
defining
characteris>cs
that
set
social
media
apart
from
other
forms
of
communica>on
and
collabora>on:
-‐Par>cipa>on
-‐Collec>ve
-‐Transparency
-‐Independence
-‐Persistence
-‐Emergence
Par>cipa>on
Successful
social-‐media
solu>ons
tap
into
the
power
of
mass
collabora>on
through
user
par>cipa>on.
The
only
way
to
achieve
substan>al
benefits
from
social
media
is
by
mobilizing
the
community
to
contribute.
You
can’t
capture
the
“wisdom
of
the
crowds”
if
the
crowds
don’t
par>cipate.
Collec>ve
Varied
defini>ons
and
applica>ons
of
the
term
“collec>ve”
abound
and
cover
a
wide
spectrum
of
meanings.
Here,
as
a
core
principle
of
social
media,
the
use
of
the
term
“collec>ve”
is
>ghtly
aligned
with
its
root
origins
“to
collect.”
With
social
media,
par>cipants
“collect”
around
a
unifying
en>ty.
People
collect
around
the
Facebook
social
graph
to
contribute
their
profile
informa>on.
People
collect
on
Wikipedia
to
add
encyclopedia
ar>cles.
People
collect
on
YouTube
to
share
videos.
In
these
examples,
as
in
all
social
media,
people
collect
around
the
content
to
contribute
rather
than
individually
create
the
content
and
distribute
it.
Transparency
With
social
media,
it
is
not
enough
to
collect
par>cipant
contribu>ons.
A
social-‐media
solu>on
also
provides
transparency
in
that
par>cipants
are
privy
to
each
other’s
par>cipa>on.
They
get
to
see,
use,
reuse,
augment,
validate,
cri>que
and
rate
each
other’s
contribu>ons.
Without
transparency,
there
is
no
par>cipant
collabora>on
on
content.
It
is
in
this
transparency
that
the
community
improves
content,
unifies
informa>on,
self-‐governs,
self-‐corrects,
evolves,
creates
emergence
and
otherwise
propels
its
own
advancement.
Independence
The
principle
of
independence
means
that
any
par>cipant
can
contribute
completely
independent
of
any
other
par>cipant.
This
is
also
called
any>me,
anyplace
collabora>on.
Par>cipants
can
collaborate
no
maHer
where
they
are
or
whoever
else
may
be
pos>ng
content
at
that
>me.
Generally,
there
is
no
workflow
or
document
check-‐in/check-‐out
that
can
boHleneck
collabora>on
and
impact
the
scalability
required
for
mass
collabora>on.
No
coordina>on
between
collaborators
is
required.
Persistence
With
social
media,
the
fruits
of
par>cipant
contribu>ons
are
captured
in
a
persistent
state
for
others
to
view,
share
and
augment.
This
is
one
of
the
more
obvious
principles.
It
differen>ates
social
media
from
synchronous
conversa>onal
interac>ons,
where
much
of
the
informa>on
exchanged
is
either
lost
or
captured,
most
o7en
only
in
part,
as
an
addi>onal
scribing
ac>vity.
Emergence
The
emergence
principle
embodies
the
recogni>on
that
you
can’t
predict,
model,
design
and
control
all
human
collabora>ve
interac>ons
and
op>mize
them
as
you
would
a
fixed
business
process.
It
is
the
recogni>on
that
one
benefit
of
social
media
is
as
an
environment
for
social
structures
to
emerge.
These
structures
may
be
latent
or
hidden
organiza>onal
structures,
exper>se,
work
processes,
content
organiza>on,
informa>on
taxonomies,
and
more.
9
10. Understanding
and
unpacking
these
reali>es
is
cri>cal
when
considering
the
future
of
technology,
social
media
and
ageing.
The
rate
of
growth
in
technology
and
social
media
is
having
a
major
effect
on
the
way
we
live
like
never
before.
We
now
have
a
culture
whereby
our
ac>vity
as
human
beings
is
being
shaped,
molded
and
informed
by
technological
development.
Human
society
is
undergoing
con>nuous
development
through
the
harnessing
of
informa>on
and
knowledge
in
the
form
of
various
technologies
which
have
affected
our
value
systems,
power
structures,
everyday
rou>nes
and
environment.
This
sociocultural
evolu>on
(and
in
some
ways
revolu>on)
requires
us
to
understand
and
find
a
new
equilibrium.
We
o7en
hear
of
terms
such
as
ac>ve
ageing,
the
current
policy
of
the
World
Health
Organisa>on.
This
technological
reality
we
live
in
provides
us
with
an
unparalleled
opportunity
for
older
ci>zens
to
achieve
meaningful
social,
economic,
cultural,
spiritual
and
civic
outcomes.
The
other
opportunity
that
exists
is
from
the
clinical
perspec>ve.
What
opportuni>es
exist
to
leverage
technology
to
delay
cogni>ve
degenera>on,
much
in
the
same
way
we
use
technology
to
enhance
cogni>ve
development
in
children
and
young
people.
So
how
do
we
tap
into
this
opportunity?
10
11. At
The
Australian
Centre
for
Social
Innova>on,
we
have
a
core
belief
that
experimenta>on
and
learning
are
the
only
ways
to
reinvent
or
create
anew
the
ins>tu>ons
that
support
our
society’s
objec>ves.
11
12. Social
innova>on
provides
an
opportunity
for
people and communities effected by
a particular social issue to be the architects of possible solutions.
Our partnership with the Media Resource Centre and Helping Hand Aged Care
highlights the leadership of these two organisations in engaging users in
exploring the application of new technologies and social media in ageing.
(NOTE: Gail from MRC and Helen from Helping Hand used their own slides /
notes – visit http://www.mrc.org.au and http://www.helpinghand.org.au for
information on their work. Specific info on Aged Care Digital Lifestyles can be
found at http://goo.gl/87PYp)
12
