key to success

Collaborative CR-Management
                 Cost-benefit analysis and solution



                       ...
Common difficulties

                                    Internal
         External

    Complex selling           Reflect...
Economic benefits

    Higher prices through market knowledge



    Shortened time to market



    Well directed use o...
Potential customers



    Small companies without IT division



    Start-ups & spin-offs with limited budget



    J...
Advantages

 Tailor-made solution    Simple and economic
  for specific             integration in existing
  requiremen...
Our solution

    Web 2.0 empowered CRM-

    Framework

    Collaborative data management



    Simplified document ac...
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Collaborative CR-Management

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Final presentation of group 2 in the Entrepreneurship and New Media lab at the chair of databases and information systems at RWTH University

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  • <number>My Name is Christian HockenI‘m a member of group 2 in the Entrepreneurship and New Media labFeel free to send us an E-MailI’m pleased to give a talk tonight about Collaborative Customer-Relationship-Management<number>
  • Interdependence of suppliers and customersOwn position in value-added chainMap process flows in own itEmployees don’t share same knowledge baseProblems become even more complicated through a lack of communication<number>
  • Shortened time to market and faster product cycles<number>
  • High technology sectorInnovative companies<number>
  • We sell a service not a productSimple extensibility through well known APIs<number>
  • Thanks for your attention. Please feel free to ask questions.If nobody likes to pose further questions I‘d like to hand over to our CTO Alexander Friesen who will present a juicy overview of our application.
  • Collaborative CR-Management

    1. 1. key to success Collaborative CR-Management Cost-benefit analysis and solution Christian Hocken ugnm08-2@dbis.rwth-aachen.de
    2. 2. Common difficulties Internal External Complex selling Reflection of outside   conditions world within business organization Complex value-added  chain Coordinated market  cultivation Lack of communication
    3. 3. Economic benefits Higher prices through market knowledge  Shortened time to market  Well directed use of advertising efforts  Optimized assignment of HR  Improved acquisition of new customers  Simplified market penetration 
    4. 4. Potential customers Small companies without IT division  Start-ups & spin-offs with limited budget  Joint-ventures with defined time frame  Vendors with lean organization 
    5. 5. Advantages  Tailor-made solution  Simple and economic for specific integration in existing requirements and infrastructure markets  Open standards  High availability, through cooperation scalability and easy with open source maintainability projects
    6. 6. Our solution Web 2.0 empowered CRM-  Framework Collaborative data management  Simplified document access  Mobile device support  Platform independency  Extendable & modular design 

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