Social MediaSocial Media– a Corporate Love Affair or Just a Nightmare?Christian Brosstad, DirectorChristian Brosstad, Director ofof PR and Social Media , SpareBank 1PR and Social Media , SpareBank 1Mari Grini, IT Security Manager, SpareBank 1Mari Grini, IT Security Manager, SpareBank 1Stockholm, AprilStockholm, April 23rd 201323rd 2013Twitter: @chrisbros & @marigrini
It’s mobile• How to use your mobile to• How to use your mobile toget better experiences,games, social media,education, health and TVeducation, health and TV• It’s really about capturingthe right context andthe right context andunderstanding what peoplewant and need to do atdifferent touch pointsdifferent touch points
It’s second screen or social TV• TV has embraced social media as a way to interact moreTV has embraced social media as a way to interact moreintimately with their audiences, bringing content from theTV screen to the second screen.• Advertisers use branded hashtags to market to viewers• Fictional characters have their own Twitter accounts• Actors tweet from behind the scenes as theyre filmingnew episodes• Twitter is leading the way for a social TV revolution
It’s crowdsourcingLego CuusooCrowdsourcing: the practice of obtaining needed services, ideas, or content by gettingcontributions from a large group of people, and especially from an online community, ratherthan from traditional employees or suppliers.Lego Cuusoo• Lego fans upload their ownproject• Projects with 10,000 votes arereviewed quarterly by LEGO for achance to become an officialLEGO d tLEGO product.• If your project passes review andis chosen for production, you willf h l lreceive 1% of the total net salesof the product• Eks Minecraft got over 10 000votes in 48 hours – New Record• Lego decides if a project fits withtheir strategyo.com• A win-win situation for Lego andit’s fanstp://lego.cuusohtt
Why every organisation should love itWhy every organisation should love it:A Social Media CrisisA Social Media Crisis
Being open about your flaws will onlymake you more awesome as a brandmake you more awesome as a brandFast food retailer Domino : Times Square live feedback from Twitter
The future is here… Driving forcesMobile1Visualcommunication and2user experienceSocial3And a bit moreintelligent...4intelligent...
Is social mediaIs social mediajust a nightmare?just a nightmare?
Opportunities – but also risksKilde McKinsey 2012: http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy
Ho do e orkHow do we workwith social mediai iin a securityperspective?Put together a team with members from manydifferent diciplinesPhoto: http://www.flickr.com/photos/lumaxart/2137737248/sizes/l/in/photostream/
Make an internal campaign to build knowledged i i i d land a positive attitude among employeesSome activitieshttp://www.sli• Seminars• IntranetQ iideshare.net/SpareB• Quiz• Online discussions• GadgetsBank1/nettvettregle• Gadgets• Symbolser-for-ansatte-i-spaAnd we shared our campaign with those whowanted it. Even competitors!rebank-1