Social Media and Business - 10 things to get you started

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My presentation from Choice Hotels Winter conference (Vinterkonferansen 2010) - VK10 - in Globen, Stockholm. 26th of January 2010. Christian Brosstad, SpareBank 1 Gruppen. Check more: http://www.vk10.com

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Social Media and Business - 10 things to get you started

  1. 1. Social Media and Business 10 things to get you started… Christian Brosstad, informasjonsdirektør SpareBank 1 Gruppen AS, Choice Vinterkonferanse, Stockholm, 26. januar 2010 http://www.flickr.com/photos/kimberlyclark/3864830780/
  2. 2. Here’s a task for you: Think about what YOU can do with social media when you get back to work! Deal?
  3. 3. But first…
  4. 4. Takk for oppmerksomheten! Reading Recommendation ! […and I don’t get paid to say this….] http://www.flickr.com/photos/qualman/3742718341/sizes/o/
  5. 5. And now: This is real life!
  6. 6. 384 comments
  7. 7. […my god, does he really think i’m going to read that book??!] Well, here are four key points…
  8. 8. Four things happening right now! 1. 25% of search results for the World’s Top 20 largest brands are links to user-generated content 2. 34% of bloggers post opinions about products & brands 3. 78% of consumers trust peer recommendations. Only 14% trust advertisements 4. The #2 largest search engine in the world is YouTube. If Facebook were a country it would be the world’s 4th largest We have to change: Successful companies in social media have to act more like party planners, facilitators, and content providers than traditional advertisers Kilde: Socialnomics by Eric Qualman and SpareBank 1 Gruppen
  9. 9. So what is Social Media?
  10. 10. ”Social Media is online conversations and sharing” …as simple as that…
  11. 11. Social media has made the Internet into a big ” party ”, where consumers publish 24/7: …news, gossip, recommendations - and share tips, opinions and thoughts… http://www.flickr.com/photos/karensauce/2871437819/sizes/l/
  12. 12. Okay. So what can YOU do? You can’t choose not to be in social media – you are there already…
  13. 13. 10 things to get you started
  14. 14. 1. Involve your customers in developing new products, concepts and services
  15. 15. 2. Don’t make your own communities. ”Fish where the fish are”. http://www.flickr.com/photos/changeforge/4265145390/
  16. 16. 3. Be open to your customers – and allow them to post their opinions on your website!
  17. 17. 4. Listen and learn – then talk.
  18. 18. 5. Social Media is not just about Facebook, YouTube and Twitter….it’s also about culture, and the way we do business
  19. 19. 6. Make some guidelines. Help your employees to be good with social media!
  20. 20. 7. Make everything possible to share - and be interesting
  21. 21. 8. Connect with the community + +
  22. 22. 9. Make something that allows users to brag, compete, or look cool by passing it on.
  23. 23. 10. Live your life as if your mother is watching. http://www.flickr.com/photos/davidbessent/89100289/
  24. 24. Thanks for your time! christian.brosstad@sparebank1.no http://twitter.com/chrisbros http://www.facebook.com/christian.brosstad http://www.slideshare.net/Christian.Brosstad http://brosstad.posterous.com http://pengeroglivet.blogs.com

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