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How to succeed with social communication. From social media to social business. Trends and Inspiration.
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How to succeed with social communication. From social media to social business. Trends and Inspiration.

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My presentation from IBMs Nobel Peace Price event in Oslo - 11th of December 2013.

My presentation from IBMs Nobel Peace Price event in Oslo - 11th of December 2013.

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How to succeed with social communication. From social media to social business. Trends and Inspiration. How to succeed with social communication. From social media to social business. Trends and Inspiration. Presentation Transcript

  • How to succeed with social communication From social media to social business. Trends and Inspiration. Oslo, 11/12/2013 Christian Brosstad, Director of Communication and Head of Social Media @chrisbros – tlf +47 970 80 686
  • RELEVANCE @chrisbros
  • This is reality! @chrisbros
  • @chrisbros
  • The worlds ”first” purely mobile bank
  • 70% of Generation Y will choose mobile banking ‘first’ by 2015, not Internet banking or visiting a branch Kilde: Gartner og Brett King
  • @chrisbros
  • It’s all about context! @chrisbros
  • Who do we compete with for people's attention? @chrisbros
  • @SaraBeautyCorner Channel - One of the fastest Growing Norwegian YouTube channel
  • @chrisbros
  • Is it possible to make emotional connections in the digital world? @chrisbros
  • 1 in 5 couples meet online Kilde: Brett King @chrisbros
  • 1 in 4 divorces are blamed on Facebook Kilde: Brett King
  • So what about the #-generation? @chrisbros
  • @chrisbros
  • @chrisbros
  • Trust is the new currency
  • How can companies gain trust in a world of digital media? @chrisbros http://froggey.files.wordpress.com/2008/07/lightning-storm-6-23-08.jpg
  • @chrisbros
  • To be open about your flaws and mistakes will only make you more awesome as a brand Pizza chain Domino’s: Times Square’s live feedback from Twitter
  • @chrisbros
  • @chrisbros
  • http://yourquestions.mcdonalds.ca
  • DO IT WITH HUMOUR! BODYFORM ! ! A video response to a customer on Facebook
  • @chrisbros
  • Who does the consumer trust? 92% trust recommendations from friends and family (+ 18% from 2007) Online consumer reviews are the second most trusted source of brand information with a 70% trust rating (+ 15% from 2008) Television ads were trusted by only 47% (- 24% from 2009) Kilder: Nielsen, April 2012 og http://zocalogroup.com/
  • @chrisbros Kilder: Nielsen, April 2012 og http://zocalogroup.com/
  • 4 @chrisbros
  • But two things first… @chrisbros
  • Look outside your own industry to get inspired @chrisbros
  • Future heroes: Data analysts and storytellers
  • 1. Customer Service First @chrisbros
  • CUSTOMER SERVICE IS THE NEW MARKETING Side 35
  • Our goals for the digital communication To be thought of To be desired
  • Which company do you rate best for customer service? @chrisbros
  • The Zappos team is given complete freedom to do whatever they think is necessary to create a PEC (personal emotional connection) with every customer.
  • “We try to see every touch point with the customer as an opportunity to help”. Carrie Whitehead, product strategy and user experience manager at Zappos Labs @chrisbros
  • ”People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. Maya Angelou @chrisbros
  • 2. To innovate with your customers @chrisbros
  • Today: Idea blog www.pengeroglivet.no Anno 2006
  • @chrisbros
  • 3. Think like a media company @chrisbros
  • Fast! Fast! Fast! News in a second @chrisbros
  • @chrisbros
  • 640x640 piksler - Your video can be 3-15 seconds long.
  • 640x640 piksler - Your video can be 3-15 seconds long.
  • Social stream @chrisbros
  • @chrisbros
  • @chrisbros
  • Real-Time Communication Process, flow, shift, continuous and relevant It’s an on-going newsroom, not an advertising campaign Creating Youtility Customer Service first Innovation through listening Creativity through passion To enable your best fans to tell your brand’s story Kilde: http://www.convinceandconvert.com
  • 4. Be visual @chrisbros
  • •  •  •  •  Over 6 billion hours of video are watched each month 100 hours of video are uploaded every minute 40% of YouTube’s views are on mobiles Who’s on YouTube? Aged between 18 and 54 @chrisbros
  • YouTube is big among youngsters (18-34 ) – monthly reach 00% 92% 90% 80% 70% 74% 69% 65% 65% 60% 50% 42% 40% 44% 39% 45% 38% 30% 20% 10% 0% Kilde: YouGov og Youtube @chrisbros
  • Get out! Photo Michael Christopher Brown/Time — Hurricane Sandy was the largest event ever documented by cell phones, said Kevin Systrom, CEO of Instagram. @chrisbros
  • @chrisbros
  • @chrisbros
  • @chrisbros
  • Thanks for your time! christian.brosstad@sparebank1.no http://twitter.com/chrisbros http://christianbrosstad.com http://pengeroglivet.blogs.com